Outdoor Retailer - July 2017 - 77

Josh Madsen

Jake Wheeler

Devin O'Dea & The Fayettechill crew

The owner of Freeheel Life
Industries LLC (consisting
of the concept retail store,
Freeheel Life; Telemark
Skier magazine; and
Blaster!), Madsen could
care less if anyone tells
him that dropping the knee
is dead. "My philosophy is
simple-don't do business
with people that don't understand what you do. Go
slow and steady. Produce
content and products that
you know the most about.
And, of course, have a lot
of fun doing it."

The Creative

Kelly Simmons

"Every day, I wake up
with an urge to create
and make something,
and I strive to go to bed
with the comfort of having learned something
new that day," says Jake
Wheeler who informs
adventure seekers at
outdoor beta hot spot
RootsRated.

ure

The Wildman

No one brings more energy to the halls of OR than this
apparel brand from outdoor rec boomtown Fayetteville,
West Virginia. Their manifesto: "We are a group of storytelling 20-somethings that are organically drawn to the
outdoors. We simply run this company as a showcase for
the way we think life can be lived. We are a cumulation of
dreamers and drifters who didn't necessarily grow up."

T

he outdoor industry is nothing without new blood, new faces, new ideas. So much of what we think of
as commonplace now-think Keen's funky sandals or Cloudveil's soft shells or CamelBak's hydration
bladders-started out as a booth in the ballroom, manned by big dreamers. The oudoor industry stays
vibrant because no matter how much consolidation threatens to steamroll it, someone comes up with a new
vision that tuns the whole industry on its head. We like dreamers here. We like the future. Meet it.

French eco-apparel brand Picture Organic has been absolutely killing it here in the
States, with everything from ski shells to boardshorts. That's because the company
focuses on sustainable manufacturing while keeping prices surprisingly competitive. That's always a win. Denver based "Sales Gal" Kelly Simmons at Global Sales
Guys, who rep Picture in the U.S., is pleased to be putting the hot, green brand on the
shelves. "The creation of effortless hype and buzz for a client is priceless," she says.

....Oooooooops



Table of Contents for the Digital Edition of Outdoor Retailer - July 2017

OUTDOOR RETAILER - JULY 2017
CONTENTS
CONTRIBUTORS
FIRST WORDS
THE TRIBE
GREG THOMSEN
YVON CHOUINARD AND GERRY LOPEZ
STEVE BARKER
THE SCENE
JEFF LOWE
PETER AND PATTY DUKE
BEAVER THEODOSAKIS
CARSON STANWOOD
CHAD GALLWITZ
JOHN MEAD
THE TORNADO
THE SCENE
SALLY MCCOY
JOHN STERLING
CASEY SHEAHAN
THE SCENE
MUSIC AND MEMORIES
PETER METCALF
SALLY JEWELL
CONRAD ANKER
JEN TAYLOR
DAN NORDSTROM
JEREMY COLLINS
JOANNA HOSHIMOTO
THE FUTURE
THE BACKSTORY
Outdoor Retailer - July 2017 - OUTDOOR RETAILER - JULY 2017
Outdoor Retailer - July 2017 - Cover2
Outdoor Retailer - July 2017 - 1
Outdoor Retailer - July 2017 - CONTENTS
Outdoor Retailer - July 2017 - 3
Outdoor Retailer - July 2017 - CONTRIBUTORS
Outdoor Retailer - July 2017 - 5
Outdoor Retailer - July 2017 - FIRST WORDS
Outdoor Retailer - July 2017 - 7
Outdoor Retailer - July 2017 - THE TRIBE
Outdoor Retailer - July 2017 - 9
Outdoor Retailer - July 2017 - 10
Outdoor Retailer - July 2017 - 11
Outdoor Retailer - July 2017 - GREG THOMSEN
Outdoor Retailer - July 2017 - 13
Outdoor Retailer - July 2017 - 14
Outdoor Retailer - July 2017 - 15
Outdoor Retailer - July 2017 - YVON CHOUINARD AND GERRY LOPEZ
Outdoor Retailer - July 2017 - 17
Outdoor Retailer - July 2017 - 18
Outdoor Retailer - July 2017 - 19
Outdoor Retailer - July 2017 - STEVE BARKER
Outdoor Retailer - July 2017 - 21
Outdoor Retailer - July 2017 - 22
Outdoor Retailer - July 2017 - 23
Outdoor Retailer - July 2017 - THE SCENE
Outdoor Retailer - July 2017 - 25
Outdoor Retailer - July 2017 - 26
Outdoor Retailer - July 2017 - 27
Outdoor Retailer - July 2017 - JEFF LOWE
Outdoor Retailer - July 2017 - 29
Outdoor Retailer - July 2017 - PETER AND PATTY DUKE
Outdoor Retailer - July 2017 - 31
Outdoor Retailer - July 2017 - BEAVER THEODOSAKIS
Outdoor Retailer - July 2017 - 33
Outdoor Retailer - July 2017 - CARSON STANWOOD
Outdoor Retailer - July 2017 - 35
Outdoor Retailer - July 2017 - CHAD GALLWITZ
Outdoor Retailer - July 2017 - 37
Outdoor Retailer - July 2017 - JOHN MEAD
Outdoor Retailer - July 2017 - 39
Outdoor Retailer - July 2017 - THE TORNADO
Outdoor Retailer - July 2017 - 41
Outdoor Retailer - July 2017 - 42
Outdoor Retailer - July 2017 - THE SCENE
Outdoor Retailer - July 2017 - 44
Outdoor Retailer - July 2017 - 45
Outdoor Retailer - July 2017 - 46
Outdoor Retailer - July 2017 - 47
Outdoor Retailer - July 2017 - SALLY MCCOY
Outdoor Retailer - July 2017 - 49
Outdoor Retailer - July 2017 - 50
Outdoor Retailer - July 2017 - 51
Outdoor Retailer - July 2017 - JOHN STERLING
Outdoor Retailer - July 2017 - 53
Outdoor Retailer - July 2017 - CASEY SHEAHAN
Outdoor Retailer - July 2017 - 55
Outdoor Retailer - July 2017 - THE SCENE
Outdoor Retailer - July 2017 - 57
Outdoor Retailer - July 2017 - 58
Outdoor Retailer - July 2017 - 59
Outdoor Retailer - July 2017 - MUSIC AND MEMORIES
Outdoor Retailer - July 2017 - 61
Outdoor Retailer - July 2017 - 62
Outdoor Retailer - July 2017 - 63
Outdoor Retailer - July 2017 - 64
Outdoor Retailer - July 2017 - 65
Outdoor Retailer - July 2017 - PETER METCALF
Outdoor Retailer - July 2017 - 67
Outdoor Retailer - July 2017 - 68
Outdoor Retailer - July 2017 - SALLY JEWELL
Outdoor Retailer - July 2017 - CONRAD ANKER
Outdoor Retailer - July 2017 - 71
Outdoor Retailer - July 2017 - JEN TAYLOR
Outdoor Retailer - July 2017 - DAN NORDSTROM
Outdoor Retailer - July 2017 - JEREMY COLLINS
Outdoor Retailer - July 2017 - JOANNA HOSHIMOTO
Outdoor Retailer - July 2017 - THE FUTURE
Outdoor Retailer - July 2017 - 77
Outdoor Retailer - July 2017 - 78
Outdoor Retailer - July 2017 - 79
Outdoor Retailer - July 2017 - THE BACKSTORY
Outdoor Retailer - July 2017 - Cover3
Outdoor Retailer - July 2017 - Cover4
https://www.nxtbook.com/nxtbooks/outdoorretailer/february_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/january_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/december_2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07212020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07072020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06302020
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https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06162020
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https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06022020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05272020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05192020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/weeeekly_05052020__JJ
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05122020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05052020
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day3_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day1_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/201707
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016winter
https://www.nxtbookmedia.com