Outdoor Retailer - Summer 2017 - 64
What a Trail
Runner Wants
Trail runners are customers whose passion drives them to get outdoors every day.
Cater to their quirky needs and you will earn their loyalty. To find out just what
they look for in their gear, we talked to two of the best. BY DOUG SCHNITZSPAHN
PRINCETON GRAD CLARE GALLAGHER
burst onto the scene when she won the
Leadville Trail 100 last summer. Before
that, she had been teaching English in
Thailand where she ran her first 50-miler
and got hooked. Her impressive victory at
Leadville-she finished with the second
fastest women's time in the history of the race
and fith overall in 2016 at 19 hours and 27
seconds, in her first 100-mile race-garnered
her a spot on The North Face's trail running
squad. That hasn't gone to her head, however;
she often sleeps in the back of her Highlander
and meets up with folks for community trail
runs at Colorado's Chautauqua Park.
HEAD TO TOE:
CLARE GALLAGHER
HAT
The North Face
Trail Trucker
"It looks like a trucker hat
but folds up like a running
hat and it absorbs sweat.
I used to run in those
classic, dorky running
hats-but this trucker has
function and style."
runs but for staying
warm on chilly runs or
when you will be taking
it off later since it's so
packable. Or sometimes I just sweat it out
because it is really
breathable. I just turn
into this sweaty and
chic trash bag mess."
SUNGLASSES
goodr Donkey Goggles
"They look like flashy
Ray-Bans, but they don't
slide off my face. They
are really grippy; even if
I'm soaking wet they
won't fall off my face.
And they only cost $25."
CAPRIS
The North Face Flight
Series Warp Capris
"They are made from
this crazy form-fitting
really light, almost knit
material with very
aerodynamic holes
along the sides-basically you can wear them
in 25-degree weather or
75-degree weather and
they adjust. I can also
wear them climbing or
doing yoga, too."
VEST
Ultimate Direction
Ultra Vesta
"It's really important to
be able to cinch a vest in
as many places as
possible to cut down on
chafing. I wear a vest on
runs over two hours.
Anyone racing 50k or
longer, should practice
with a vest on during
training."
JACKET
The North Face
Better Than Naked
"Athleisure chic! It
weighs practically
nothing. It's not for rainy
64 OUTDOOR RETAILER
SHOES
The North Face Ultra
Vertical
"These shoes are very
grippy and durable.
They have a rock plate
in them. I wear a rock
plate about half the
time. Trail runners need
to figure out their
goal-if it's a technical
race or you are training
on technical terrain,
you want a rock plate."
/ Summer 2017
Photographs by Ben Fullerton / Caveman Collective
Outdoor Retailer - Summer 2017
Table of Contents for the Digital Edition of Outdoor Retailer - Summer 2017
OUTDOOR RETAILER - SUMMER 2017
CONTENTS
THE PULSE
HEADLINES
MERCHANDISING
MARKETING
CASE STUDY
BIG PICTURE
IDEAS
THE OUTDOOR REC ECONOMY
BRENDAN MADIGAN
GWEN HOBBS
EMPLOYEE OF THE MONTH
ALL IN THE FAMILY
ORIGIN STORIES
THE NEW MAIN ST
BREAD+BUTTER
PADDLING HARDGOODS
HIKING ESSENTIALS
WHAT A TRAIL RUNNER WANTS
COUNTER CULTURE
THE VIEW
HOW I GOT HERE
#REPLIFE
FROM THE ROAD
BACKSTORY
Outdoor Retailer - Summer 2017 - OUTDOOR RETAILER - SUMMER 2017
Outdoor Retailer - Summer 2017 - Cover2
Outdoor Retailer - Summer 2017 - 1
Outdoor Retailer - Summer 2017 - CONTENTS
Outdoor Retailer - Summer 2017 - 3
Outdoor Retailer - Summer 2017 - 4
Outdoor Retailer - Summer 2017 - 5
Outdoor Retailer - Summer 2017 - 6
Outdoor Retailer - Summer 2017 - 7
Outdoor Retailer - Summer 2017 - 8
Outdoor Retailer - Summer 2017 - 9
Outdoor Retailer - Summer 2017 - THE PULSE
Outdoor Retailer - Summer 2017 - 11
Outdoor Retailer - Summer 2017 - HEADLINES
Outdoor Retailer - Summer 2017 - 13
Outdoor Retailer - Summer 2017 - MERCHANDISING
Outdoor Retailer - Summer 2017 - 15
Outdoor Retailer - Summer 2017 - MARKETING
Outdoor Retailer - Summer 2017 - 17
Outdoor Retailer - Summer 2017 - CASE STUDY
Outdoor Retailer - Summer 2017 - 19
Outdoor Retailer - Summer 2017 - 20
Outdoor Retailer - Summer 2017 - 21
Outdoor Retailer - Summer 2017 - BIG PICTURE
Outdoor Retailer - Summer 2017 - 23
Outdoor Retailer - Summer 2017 - 24
Outdoor Retailer - Summer 2017 - 25
Outdoor Retailer - Summer 2017 - IDEAS
Outdoor Retailer - Summer 2017 - 27
Outdoor Retailer - Summer 2017 - THE OUTDOOR REC ECONOMY
Outdoor Retailer - Summer 2017 - 29
Outdoor Retailer - Summer 2017 - BRENDAN MADIGAN
Outdoor Retailer - Summer 2017 - 31
Outdoor Retailer - Summer 2017 - GWEN HOBBS
Outdoor Retailer - Summer 2017 - 33
Outdoor Retailer - Summer 2017 - EMPLOYEE OF THE MONTH
Outdoor Retailer - Summer 2017 - 35
Outdoor Retailer - Summer 2017 - ALL IN THE FAMILY
Outdoor Retailer - Summer 2017 - 37
Outdoor Retailer - Summer 2017 - 38
Outdoor Retailer - Summer 2017 - 39
Outdoor Retailer - Summer 2017 - 40
Outdoor Retailer - Summer 2017 - 41
Outdoor Retailer - Summer 2017 - 42
Outdoor Retailer - Summer 2017 - 43
Outdoor Retailer - Summer 2017 - 44
Outdoor Retailer - Summer 2017 - ORIGIN STORIES
Outdoor Retailer - Summer 2017 - 46
Outdoor Retailer - Summer 2017 - 47
Outdoor Retailer - Summer 2017 - 48
Outdoor Retailer - Summer 2017 - 49
Outdoor Retailer - Summer 2017 - THE NEW MAIN ST
Outdoor Retailer - Summer 2017 - 51
Outdoor Retailer - Summer 2017 - 52
Outdoor Retailer - Summer 2017 - 53
Outdoor Retailer - Summer 2017 - 54
Outdoor Retailer - Summer 2017 - 55
Outdoor Retailer - Summer 2017 - BREAD+BUTTER
Outdoor Retailer - Summer 2017 - 57
Outdoor Retailer - Summer 2017 - PADDLING HARDGOODS
Outdoor Retailer - Summer 2017 - 59
Outdoor Retailer - Summer 2017 - 60
Outdoor Retailer - Summer 2017 - 61
Outdoor Retailer - Summer 2017 - HIKING ESSENTIALS
Outdoor Retailer - Summer 2017 - 63
Outdoor Retailer - Summer 2017 - WHAT A TRAIL RUNNER WANTS
Outdoor Retailer - Summer 2017 - 65
Outdoor Retailer - Summer 2017 - COUNTER CULTURE
Outdoor Retailer - Summer 2017 - 67
Outdoor Retailer - Summer 2017 - THE VIEW
Outdoor Retailer - Summer 2017 - 69
Outdoor Retailer - Summer 2017 - 70
Outdoor Retailer - Summer 2017 - 71
Outdoor Retailer - Summer 2017 - 72
Outdoor Retailer - Summer 2017 - 73
Outdoor Retailer - Summer 2017 - HOW I GOT HERE
Outdoor Retailer - Summer 2017 - 75
Outdoor Retailer - Summer 2017 - 76
Outdoor Retailer - Summer 2017 - 77
Outdoor Retailer - Summer 2017 - #REPLIFE
Outdoor Retailer - Summer 2017 - 79
Outdoor Retailer - Summer 2017 - FROM THE ROAD
Outdoor Retailer - Summer 2017 - 81
Outdoor Retailer - Summer 2017 - 82
Outdoor Retailer - Summer 2017 - 83
Outdoor Retailer - Summer 2017 - 84
Outdoor Retailer - Summer 2017 - 85
Outdoor Retailer - Summer 2017 - 86
Outdoor Retailer - Summer 2017 - 87
Outdoor Retailer - Summer 2017 - BACKSTORY
Outdoor Retailer - Summer 2017 - Cover3
Outdoor Retailer - Summer 2017 - Cover4
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