Outdoor Retailer - Winter 2017 - 40
H
ty to learn about the outdoors. It's Rosenberg's
dream, "reminiscent of a cabin," in which "peoHE ALSO SAW THAT THOUGH THE PEOPLE OF NEW
ple could step inside, forget they were in the city,
YORK WERE WILLING OUTDOOR PARTICIPANTS,
and dream about the adventures they could be
having in the mountains and in forests."
The week that I was here, Rosenberg planned
a "Tales from the Trail" event, complete with
free beer, so people could share their hiking and
backpacking stories. A former customer named
macy nextdoor. And after months of doing evin Forsake boots, parents with Patagonia-clad
Bo DePeña wrote a "shop jingle" that includes
erything from knocking out a wall to moving a
toddlers, and couples in flannel wander in from
jangly lyrics. Another, Ben Ferrara, created the
the street.
staircase to repairing and exposing the original
shop "heritage video," depicting the shop's ethos.
1920s tin ceiling to building custom counters,
Since he's here, each time a cusAnd several weeks back, yet anthe new, expanded, re-envisioned Gear To Go
tomer rolls in, Rosenberg does the
other offered to make a signature
NEIGHBORHOOD CRED
opened its doors on April 16, 2016.
greeting. It's clear, watching him,
Gear To Go beer. It's an IPA , which
The new Gear To Go
Outfitters feels right at
that he loves what he does, is proud
Rosenberg considers the "true hikhome in this historic
THE NEW SHOP IS WARM AND INVITING, A
of what he's created, and is in his eling beer." From the sound of it, it
storefront in hip,
upscale Park Slope.
mix of reclaimed wood, resurfaced bricks, and
ement, 100 percent, when talking
will be complex yet easy to take in,
beautiful art, in the form of a mural. It's packed
about gear.
and make you feel just the slightest
with gear, but not overly packed: there's room to
But this shop, this space, is also a gatherbit high. It sounds like Rosenberg himself, who,
browse. A Kelty love seat beckons from near the
ing place for a community that one man, one
out of the rawest materials and with a smatterday down on his luck, built from the curb up.
copper-plated counter, where his store manager,
ing of good luck, created something rich, lasting,
"Baker," rings up a sale. A cool mix of hipsters
Everything about it invites the local communiand good. O.R.
THEY HAD TO JUMP THROUGH NUMEROUS HOOPS TO
RENT THE GEAR THEY NEEDED.
40 OUTDOOR RETAILER
/ Winter 2017
Outdoor Retailer - Winter 2017
Table of Contents for the Digital Edition of Outdoor Retailer - Winter 2017
OUTDOOR RETAILER - WINTER 2017
CONTENTS
THE PULSE
HEADLINES
MERCHANDISING
MARKETING
BIG PICTURE
CASE STUDY
IDEAS
WYLDER WOMEN
RICH HILL
SUSTAINABILITY
GEAR TO GO
SKI MO
VAN LIFE
BREAD+BUTTER
THE SEASON’S HOTTEST SKIS
FABRIC DECODER
NORDIC APPAREL
COUNTER CULTURE
THE VIEW
HOW I GOT HERE
#REPLIFE
FROM THE ROAD
BACKSTORY
Outdoor Retailer - Winter 2017 - OUTDOOR RETAILER - WINTER 2017
Outdoor Retailer - Winter 2017 - Cover2
Outdoor Retailer - Winter 2017 - 1
Outdoor Retailer - Winter 2017 - 2
Outdoor Retailer - Winter 2017 - 3
Outdoor Retailer - Winter 2017 - CONTENTS
Outdoor Retailer - Winter 2017 - 5
Outdoor Retailer - Winter 2017 - 6
Outdoor Retailer - Winter 2017 - 7
Outdoor Retailer - Winter 2017 - 8
Outdoor Retailer - Winter 2017 - 9
Outdoor Retailer - Winter 2017 - 10
Outdoor Retailer - Winter 2017 - 11
Outdoor Retailer - Winter 2017 - THE PULSE
Outdoor Retailer - Winter 2017 - 13
Outdoor Retailer - Winter 2017 - HEADLINES
Outdoor Retailer - Winter 2017 - 15
Outdoor Retailer - Winter 2017 - MERCHANDISING
Outdoor Retailer - Winter 2017 - 17
Outdoor Retailer - Winter 2017 - MARKETING
Outdoor Retailer - Winter 2017 - 19
Outdoor Retailer - Winter 2017 - BIG PICTURE
Outdoor Retailer - Winter 2017 - 21
Outdoor Retailer - Winter 2017 - 22
Outdoor Retailer - Winter 2017 - 23
Outdoor Retailer - Winter 2017 - CASE STUDY
Outdoor Retailer - Winter 2017 - 25
Outdoor Retailer - Winter 2017 - 26
Outdoor Retailer - Winter 2017 - 27
Outdoor Retailer - Winter 2017 - IDEAS
Outdoor Retailer - Winter 2017 - WYLDER WOMEN
Outdoor Retailer - Winter 2017 - RICH HILL
Outdoor Retailer - Winter 2017 - 31
Outdoor Retailer - Winter 2017 - SUSTAINABILITY
Outdoor Retailer - Winter 2017 - 33
Outdoor Retailer - Winter 2017 - GEAR TO GO
Outdoor Retailer - Winter 2017 - 35
Outdoor Retailer - Winter 2017 - 36
Outdoor Retailer - Winter 2017 - 37
Outdoor Retailer - Winter 2017 - 38
Outdoor Retailer - Winter 2017 - 39
Outdoor Retailer - Winter 2017 - 40
Outdoor Retailer - Winter 2017 - 41
Outdoor Retailer - Winter 2017 - 42
Outdoor Retailer - Winter 2017 - 43
Outdoor Retailer - Winter 2017 - VAN LIFE
Outdoor Retailer - Winter 2017 - 45
Outdoor Retailer - Winter 2017 - 46
Outdoor Retailer - Winter 2017 - 47
Outdoor Retailer - Winter 2017 - 48
Outdoor Retailer - Winter 2017 - 49
Outdoor Retailer - Winter 2017 - 50
Outdoor Retailer - Winter 2017 - 51
Outdoor Retailer - Winter 2017 - SKI MO
Outdoor Retailer - Winter 2017 - 53
Outdoor Retailer - Winter 2017 - 54
Outdoor Retailer - Winter 2017 - 55
Outdoor Retailer - Winter 2017 - BREAD+BUTTER
Outdoor Retailer - Winter 2017 - 57
Outdoor Retailer - Winter 2017 - THE SEASON’S HOTTEST SKIS
Outdoor Retailer - Winter 2017 - 59
Outdoor Retailer - Winter 2017 - FABRIC DECODER
Outdoor Retailer - Winter 2017 - 61
Outdoor Retailer - Winter 2017 - NORDIC APPAREL
Outdoor Retailer - Winter 2017 - 63
Outdoor Retailer - Winter 2017 - COUNTER CULTURE
Outdoor Retailer - Winter 2017 - 65
Outdoor Retailer - Winter 2017 - THE VIEW
Outdoor Retailer - Winter 2017 - 67
Outdoor Retailer - Winter 2017 - 68
Outdoor Retailer - Winter 2017 - 69
Outdoor Retailer - Winter 2017 - 70
Outdoor Retailer - Winter 2017 - 71
Outdoor Retailer - Winter 2017 - HOW I GOT HERE
Outdoor Retailer - Winter 2017 - 73
Outdoor Retailer - Winter 2017 - #REPLIFE
Outdoor Retailer - Winter 2017 - 75
Outdoor Retailer - Winter 2017 - 76
Outdoor Retailer - Winter 2017 - 77
Outdoor Retailer - Winter 2017 - FROM THE ROAD
Outdoor Retailer - Winter 2017 - 79
Outdoor Retailer - Winter 2017 - BACKSTORY
Outdoor Retailer - Winter 2017 - Cover3
Outdoor Retailer - Winter 2017 - Cover4
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