Outdoor Retailer - Winter 2017 - 58

One Ski to
Rule them All?

What's hot in skis depends on your location. Local terrain and conditions determine the crowd-favorite planks each season. With that precept in mind, we spoke
to independent retailers across the country who move winter hardgoods and
asked them what skis their customers most want this season. BY MICHELLE THEALL

SHOP: Outdoor Gear Exchange
LOCATION: Burlington, Vermont
NAME: Mike Donohue
TITLE: Co-owner
ONE SKI: "A one-ski quiver-that's a tough one. I'd really have

to say a one-ski quiver is a sign that someone is not a longterm or versatile skier. With all the options out there, I find
it hard to have less than three or four go-to pairs of skis! You
know: pow day, hard snow, deep pow, light touring, powder touring, tele, etc. But the first ski I am sure we will sell
through is the Voile Vector BC ($625; voile.com). Why?
Because we do every year. The Northeast seems to be the
only U.S. hotbed of scaled, beefy skis. They just work great
here; we've got lots of rolling terrain, and they are way faster than skins. They glide better and there is no transition
time. They pair especially well with tele bindings for true
kick-and-glide performance but also work for AT skiers."
SHOP: The Ski Station
LOCATION: Billings, Montana
NAME: Scott Kinne
TITLE: Owner
ONE SKI: "Line, which was a new brand for us last year, sold

very well. I look for the Super Natural collection to sell out
models, including 108 cm, 92 cm, and, new this year, the
Line Super Natural 86 ($700; lineskis.com). They are
super-fun, all mountain skis for everything from carving to a pow day! Snowboards move for us, too. The Never
Summer SnowTrooper, has been strong already this year.
Also, it's made in the USA with a three-year warranty."
SHOP: Alpine Hut Inc.
LOCATION: Seattle, Washington
NAME: Kyle Fishe
TITLE: Owner, Buyer, Bootfitter, Janitor, Ski and Bike Tech

("pick a hat I wear it")
ONE SKI: "This season, we are super excited about the Atomic
Vantage 100 CTI ($850; atomic.com). At our regional
Mission Ridge demo, this ski was a top one or two pick for every person who works at our shop. Both rippers and advanced
skiers loved the way the Vantage 100 handled our local conditions. The Vantage 100 CTI is a home run in our book!"

DON'T FORGET NORDIC
We cover Nordic apparel on page 62, but don't shy away from
the hardgoods, since you don't need to be a skier or go to a
resort to start in the sport. Athletes rave about Nordic skiing

58 OUTDOOR RETAILER

/ Winter 2017

for the cross-training benefits, the break from their primary sports,
and the ability to enjoy mountains trails all winter. And
they like to go fast. To that end, we recommend fast skis:
For men, Salomon's Carbon Skate Lab Skis ($800;


http://www.voile.com http://www.lineskis.com http://www.atomic.com

Outdoor Retailer - Winter 2017

Table of Contents for the Digital Edition of Outdoor Retailer - Winter 2017

OUTDOOR RETAILER - WINTER 2017
CONTENTS
THE PULSE
HEADLINES
MERCHANDISING
MARKETING
BIG PICTURE
CASE STUDY
IDEAS
WYLDER WOMEN
RICH HILL
SUSTAINABILITY
GEAR TO GO
SKI MO
VAN LIFE
BREAD+BUTTER
THE SEASON’S HOTTEST SKIS
FABRIC DECODER
NORDIC APPAREL
COUNTER CULTURE
THE VIEW
HOW I GOT HERE
#REPLIFE
FROM THE ROAD
BACKSTORY
Outdoor Retailer - Winter 2017 - OUTDOOR RETAILER - WINTER 2017
Outdoor Retailer - Winter 2017 - Cover2
Outdoor Retailer - Winter 2017 - 1
Outdoor Retailer - Winter 2017 - 2
Outdoor Retailer - Winter 2017 - 3
Outdoor Retailer - Winter 2017 - CONTENTS
Outdoor Retailer - Winter 2017 - 5
Outdoor Retailer - Winter 2017 - 6
Outdoor Retailer - Winter 2017 - 7
Outdoor Retailer - Winter 2017 - 8
Outdoor Retailer - Winter 2017 - 9
Outdoor Retailer - Winter 2017 - 10
Outdoor Retailer - Winter 2017 - 11
Outdoor Retailer - Winter 2017 - THE PULSE
Outdoor Retailer - Winter 2017 - 13
Outdoor Retailer - Winter 2017 - HEADLINES
Outdoor Retailer - Winter 2017 - 15
Outdoor Retailer - Winter 2017 - MERCHANDISING
Outdoor Retailer - Winter 2017 - 17
Outdoor Retailer - Winter 2017 - MARKETING
Outdoor Retailer - Winter 2017 - 19
Outdoor Retailer - Winter 2017 - BIG PICTURE
Outdoor Retailer - Winter 2017 - 21
Outdoor Retailer - Winter 2017 - 22
Outdoor Retailer - Winter 2017 - 23
Outdoor Retailer - Winter 2017 - CASE STUDY
Outdoor Retailer - Winter 2017 - 25
Outdoor Retailer - Winter 2017 - 26
Outdoor Retailer - Winter 2017 - 27
Outdoor Retailer - Winter 2017 - IDEAS
Outdoor Retailer - Winter 2017 - WYLDER WOMEN
Outdoor Retailer - Winter 2017 - RICH HILL
Outdoor Retailer - Winter 2017 - 31
Outdoor Retailer - Winter 2017 - SUSTAINABILITY
Outdoor Retailer - Winter 2017 - 33
Outdoor Retailer - Winter 2017 - GEAR TO GO
Outdoor Retailer - Winter 2017 - 35
Outdoor Retailer - Winter 2017 - 36
Outdoor Retailer - Winter 2017 - 37
Outdoor Retailer - Winter 2017 - 38
Outdoor Retailer - Winter 2017 - 39
Outdoor Retailer - Winter 2017 - 40
Outdoor Retailer - Winter 2017 - 41
Outdoor Retailer - Winter 2017 - 42
Outdoor Retailer - Winter 2017 - 43
Outdoor Retailer - Winter 2017 - VAN LIFE
Outdoor Retailer - Winter 2017 - 45
Outdoor Retailer - Winter 2017 - 46
Outdoor Retailer - Winter 2017 - 47
Outdoor Retailer - Winter 2017 - 48
Outdoor Retailer - Winter 2017 - 49
Outdoor Retailer - Winter 2017 - 50
Outdoor Retailer - Winter 2017 - 51
Outdoor Retailer - Winter 2017 - SKI MO
Outdoor Retailer - Winter 2017 - 53
Outdoor Retailer - Winter 2017 - 54
Outdoor Retailer - Winter 2017 - 55
Outdoor Retailer - Winter 2017 - BREAD+BUTTER
Outdoor Retailer - Winter 2017 - 57
Outdoor Retailer - Winter 2017 - THE SEASON’S HOTTEST SKIS
Outdoor Retailer - Winter 2017 - 59
Outdoor Retailer - Winter 2017 - FABRIC DECODER
Outdoor Retailer - Winter 2017 - 61
Outdoor Retailer - Winter 2017 - NORDIC APPAREL
Outdoor Retailer - Winter 2017 - 63
Outdoor Retailer - Winter 2017 - COUNTER CULTURE
Outdoor Retailer - Winter 2017 - 65
Outdoor Retailer - Winter 2017 - THE VIEW
Outdoor Retailer - Winter 2017 - 67
Outdoor Retailer - Winter 2017 - 68
Outdoor Retailer - Winter 2017 - 69
Outdoor Retailer - Winter 2017 - 70
Outdoor Retailer - Winter 2017 - 71
Outdoor Retailer - Winter 2017 - HOW I GOT HERE
Outdoor Retailer - Winter 2017 - 73
Outdoor Retailer - Winter 2017 - #REPLIFE
Outdoor Retailer - Winter 2017 - 75
Outdoor Retailer - Winter 2017 - 76
Outdoor Retailer - Winter 2017 - 77
Outdoor Retailer - Winter 2017 - FROM THE ROAD
Outdoor Retailer - Winter 2017 - 79
Outdoor Retailer - Winter 2017 - BACKSTORY
Outdoor Retailer - Winter 2017 - Cover3
Outdoor Retailer - Winter 2017 - Cover4
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