Contents: Features P. 36 P. 42 P. 46 SAWYER LAND + SEA DISASTER STRIKES BE THE BRAND The evolution of Stacy Forrester's surf shop is a fairy tale-for real. Her children's book The Adventures of the Salty Little Sliders tells a story of inclusivity that mirrors the welcoming vibe she has cultivated in her Santa Cruz store. And she just might teach you how to ride those waves. Cataclysmic wildfires, hurricanes, floods, and other natural disasters have savaged North America over the past two years, and outdoor retailers have stood right in the path of destruction. Here's how they have survived-and helped resupply and rebuild their communities. It's no secret that outdoor retailers are feeling the squeeze from manufacturers who set up outlet stores and sell direct to consumers. So many have decided to develop and sell private-label apparel and gear that speaks to the wants and needs of the customers they know in the flesh. DOWNTIME Sawyer Land + Sea Supply general manager and CJ Nelson Designs ambassador Candra Jordan is in her element. See page 36. ON THE COVER: Everyone feels welcome at Sawyer Land + Sea Supply. Photograph by Andrew Kornylak Inset photo by Carlo Nasisse SUMMER 2018 Issue No.7 2 OUTDOOR RETAILER / Summer 2018 Photograph by Andrew Kornylak