Outdoor Retailer - Summer 2018 - 53

THE RIVER RUNNER

WHO THEYARE: River runners are a core consumer: passionate, safety minded, intent on seeing the

backcountry via moving water. And if that's the consumer you're dealing with, then you know they
care about comfort, safety, and a craft they can rely on no matter the situation. This can also be the
newbie who's of the aggressive mindset and ready to get better.
WHAT THEY NEED: This customer takes some reading on the part of the shop owner. If he or she is
new to the sport of kayaking, do they want a one-boat quiver that's going to work for learning the
ways of the river, helping them to progress quickly? Or is this a hardcore kayaker who wants comfort, stability, maneuverability, and a boat they can rely on to run Class V? Surprisingly, both of
these customers will enjoy a similar type of craft, since they both seek reliability.
THE SETUP: Dagger designer Snowy Robertson is one of the most experienced craftsman in the
whitewater industry and has designed boats for the brand most of his career. That's why you can
trust that the Dagger Phantom ($1,249; daggerkayaks.com) was created from years of experience (the brand is celebrating its 30th anniversary). The Phantom will work well for experienced
paddlers who want a stable, maneuverable ride for running difficult rivers or maybe even racing
on the weekends. New paddlers will appreciate the stability that the optimized rocker profile allows, and it will still be a platform they can use as their skills progress, be it on creeks or rivers.
BEYOND THE BASICS: What's a boat without a paddle? The Werner Bentshaft Sho-Gun ($450;
wernerpaddles.com) is easily one of the most trusted blades in the whitewater world with its
beautifully designed-and well-balanced-carbon blades.

THE DOWNWINDER

WHO THEYARE: The stand-up paddleboarder who wants to ride a downwind swell is an experi-

enced water person. They understand currents and open-water situations and how winds
impact the water. They don't mind a shuttle, because downwind paddling is like riding a river-you're paddling from point A to point B. And you're following the patterns of prevailing
winds that create waves and allow one to surf open-water windswell for miles in the middle
of large expanses of ocean, lake, or river (see the Columbia in Hood River, Oregon).
WHAT THEY NEED: This customer has a high paddling IQ (they know what they want) , but generally is seeking longer boards with maximum glide, rail-to-rail control, and rocker in the nose
to avoid plunging the front tip of their SUP into the water on shorter swells. Boards with a
fine balance between stability and performance are key.
THE SETUP: The SIC Bayonet 14 ($2,700; sicmaui.com) is an ideal board for expert downwind paddlers as it almost feels surfy because of its narrow width (26.5 inches) and pintail
design. Fast, maneuverable, and light (with biaxal carbon wrap for strength and flexibility)
and more volume in the nose (which sheds water), this thing flies in any winds, even those
below 20 knots. Plus, it can also be used as a performance touring board in flat water. For
those customers just getting into downwind paddling, the SIC Bullet Series will offer a more
beginner-friendly ride.
BEYOND THE BASICS: Downwind paddling involves all the elements-wind, open water, waves-
so a PFD is a good idea. Dakine's USCG-Approved Waist Belt PFD ($100; dakine.com)
is low-profile and can be inflated in an instant for people 80 pounds and up. O.R.

Summer 2018/ OUTDOOR RETAILER 53


http://www.daggerkayaks.com http://www.wernerpaddles.com http://www.sicmaui.com http://www.dakine.com

Outdoor Retailer - Summer 2018

Table of Contents for the Digital Edition of Outdoor Retailer - Summer 2018

OUTDOOR RETAILER - SUMMER 2018
CONTENTS
THE PULSE
HEADLINES
MERCHANDISING
MARKETING
BIG PICTURE
CASE STUDY
IDEAS
CHRISTIAN DE LA IGLESIA
SHIRA EPSTEIN
EMPLOYEE OF THE MONTH
RESEARCH
SAWYER LAND + SEA
DISASTER STRIKES
BE THE BRAND
BREAD+BUTTER
PADDLING HARDGOODS
THE RENEWAL WORKSHOP
BROWN GIRLS CLIMB
COUNTER CULTURE
THE VIEW
HOW I GOT HERE
FROM THE ROAD
#REPLIFE
BACKSTORY
Outdoor Retailer - Summer 2018 - OUTDOOR RETAILER - SUMMER 2018
Outdoor Retailer - Summer 2018 - Cover2
Outdoor Retailer - Summer 2018 - 1
Outdoor Retailer - Summer 2018 - CONTENTS
Outdoor Retailer - Summer 2018 - 3
Outdoor Retailer - Summer 2018 - 4
Outdoor Retailer - Summer 2018 - 5
Outdoor Retailer - Summer 2018 - 6
Outdoor Retailer - Summer 2018 - 7
Outdoor Retailer - Summer 2018 - 8
Outdoor Retailer - Summer 2018 - THE PULSE
Outdoor Retailer - Summer 2018 - HEADLINES
Outdoor Retailer - Summer 2018 - 11
Outdoor Retailer - Summer 2018 - MERCHANDISING
Outdoor Retailer - Summer 2018 - 13
Outdoor Retailer - Summer 2018 - MARKETING
Outdoor Retailer - Summer 2018 - 15
Outdoor Retailer - Summer 2018 - BIG PICTURE
Outdoor Retailer - Summer 2018 - 17
Outdoor Retailer - Summer 2018 - 18
Outdoor Retailer - Summer 2018 - 19
Outdoor Retailer - Summer 2018 - CASE STUDY
Outdoor Retailer - Summer 2018 - 21
Outdoor Retailer - Summer 2018 - 22
Outdoor Retailer - Summer 2018 - 23
Outdoor Retailer - Summer 2018 - 24
Outdoor Retailer - Summer 2018 - 25
Outdoor Retailer - Summer 2018 - IDEAS
Outdoor Retailer - Summer 2018 - 27
Outdoor Retailer - Summer 2018 - CHRISTIAN DE LA IGLESIA
Outdoor Retailer - Summer 2018 - 29
Outdoor Retailer - Summer 2018 - SHIRA EPSTEIN
Outdoor Retailer - Summer 2018 - 31
Outdoor Retailer - Summer 2018 - EMPLOYEE OF THE MONTH
Outdoor Retailer - Summer 2018 - 33
Outdoor Retailer - Summer 2018 - RESEARCH
Outdoor Retailer - Summer 2018 - 35
Outdoor Retailer - Summer 2018 - SAWYER LAND + SEA
Outdoor Retailer - Summer 2018 - 37
Outdoor Retailer - Summer 2018 - 38
Outdoor Retailer - Summer 2018 - 39
Outdoor Retailer - Summer 2018 - 40
Outdoor Retailer - Summer 2018 - 41
Outdoor Retailer - Summer 2018 - DISASTER STRIKES
Outdoor Retailer - Summer 2018 - 43
Outdoor Retailer - Summer 2018 - 44
Outdoor Retailer - Summer 2018 - 45
Outdoor Retailer - Summer 2018 - BE THE BRAND
Outdoor Retailer - Summer 2018 - 47
Outdoor Retailer - Summer 2018 - 48
Outdoor Retailer - Summer 2018 - 49
Outdoor Retailer - Summer 2018 - 50
Outdoor Retailer - Summer 2018 - BREAD+BUTTER
Outdoor Retailer - Summer 2018 - PADDLING HARDGOODS
Outdoor Retailer - Summer 2018 - 53
Outdoor Retailer - Summer 2018 - THE RENEWAL WORKSHOP
Outdoor Retailer - Summer 2018 - 55
Outdoor Retailer - Summer 2018 - BROWN GIRLS CLIMB
Outdoor Retailer - Summer 2018 - 57
Outdoor Retailer - Summer 2018 - COUNTER CULTURE
Outdoor Retailer - Summer 2018 - 59
Outdoor Retailer - Summer 2018 - THE VIEW
Outdoor Retailer - Summer 2018 - 61
Outdoor Retailer - Summer 2018 - 62
Outdoor Retailer - Summer 2018 - 63
Outdoor Retailer - Summer 2018 - 64
Outdoor Retailer - Summer 2018 - 65
Outdoor Retailer - Summer 2018 - HOW I GOT HERE
Outdoor Retailer - Summer 2018 - 67
Outdoor Retailer - Summer 2018 - FROM THE ROAD
Outdoor Retailer - Summer 2018 - 69
Outdoor Retailer - Summer 2018 - #REPLIFE
Outdoor Retailer - Summer 2018 - 71
Outdoor Retailer - Summer 2018 - BACKSTORY
Outdoor Retailer - Summer 2018 - Cover3
Outdoor Retailer - Summer 2018 - Cover4
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day3
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https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day3
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