Outdoor Retailer - Summer 2018 - 56

Purchasing
with Purpose

When it comes to outdoor consumers, the paradigm is shifting. A new, diverse
generation buys gear and apparel that's not only practical but also helps the
planet. In that vein, two leaders with Brown Girls Climb got out on the rock to
show off forward-thinking brands. BY SASHA McGHEE AND MONSERRAT MATEHUALA

WANTTO APPEALTO AWIDER RANGE OFYOUNG CLIMBERS
in your shop? Take note. We choose to buy apparel and gear
with a purpose. We choose to be thoughtful in our purchases, both in the ethics of the brands we buy and the practicality of how the gear works when we are climbing outdoors
or in the gym. We seek out gear that's comfortable, manufacturers who follow fair trade or eco-friendly practices, or
small businesses with missions we believe in. Here are some
brands and products we can get behind.
MULTI-FUNCTIONALITY

Discrete Neckbuff
Coming in a wide variety of colors and styles, they work
as everything from a neck gaiter to sun protection to
a sweatband on hot days to a light layer to block wind
or cold. Owned by professional skier Julian Carr, the
brand's primary goal is to create comfy gear that's versatile in the field. $18; discreteclothing.com
ECO-CONSCIOUSNESS

Chaandu Chalk Bags
Chandni builds these eco-conscious chalk bags (and cell
phone bags) with upcycled and vintage fabrics, with designs influenced by her Indian ancestry and the practicality
of someone who spends time on the rock. Plus, the sari-inspired styles stand out at the crag. $11-$28; chaandu.com
DURABILITYAND STYLE

La Sportiva Mantra Pant
An Italian brand best known for its climbing shoes, La
Sportiva also makes versatile technical pants for all genders. One of our favorite features is an elastic waist that's
kind to diverse body types and ideal for curvier frames.
And the colors range from lily orange to slate blue and
everything in between. You'll definitely stand out in that
Instagram shot. $99; sportiva.com
MOTIVATION AND TRADITION

Glamourina Kente Combat Collection
Glamourina co-founders and designers Kia Renee and
Nekol Choo are on a mission to motivate women of color
to live healthy, active lifestyles and to look great while
doing so. The Kente Collection features designs reminiscent of traditional African Kente cloth patterns with
a modern bent. The sports bras and capris are especially comfortable and they fit a wide range of body types.
$40 (bras), $60 (capris); glamourina.com

56 OUTDOOR RETAILER

/ Summer 2018

MONSERRAT'S
MOTIVATION
"Climbing is about
building a strong
community that
represents us all."
says the Brown Girls
Climb leader. She's
wearing a Discrete
Neckbuff, Dynamite
Starfish tee, and La
Sportiva Mantra
pants, and carrying
Butora shoes.

Photographs by Carlo Nasisse


http://www.discreteclothing.com http://www.chaandu.com http://www.sportiva.com http://www.glamourina.com

Outdoor Retailer - Summer 2018

Table of Contents for the Digital Edition of Outdoor Retailer - Summer 2018

OUTDOOR RETAILER - SUMMER 2018
CONTENTS
THE PULSE
HEADLINES
MERCHANDISING
MARKETING
BIG PICTURE
CASE STUDY
IDEAS
CHRISTIAN DE LA IGLESIA
SHIRA EPSTEIN
EMPLOYEE OF THE MONTH
RESEARCH
SAWYER LAND + SEA
DISASTER STRIKES
BE THE BRAND
BREAD+BUTTER
PADDLING HARDGOODS
THE RENEWAL WORKSHOP
BROWN GIRLS CLIMB
COUNTER CULTURE
THE VIEW
HOW I GOT HERE
FROM THE ROAD
#REPLIFE
BACKSTORY
Outdoor Retailer - Summer 2018 - OUTDOOR RETAILER - SUMMER 2018
Outdoor Retailer - Summer 2018 - Cover2
Outdoor Retailer - Summer 2018 - 1
Outdoor Retailer - Summer 2018 - CONTENTS
Outdoor Retailer - Summer 2018 - 3
Outdoor Retailer - Summer 2018 - 4
Outdoor Retailer - Summer 2018 - 5
Outdoor Retailer - Summer 2018 - 6
Outdoor Retailer - Summer 2018 - 7
Outdoor Retailer - Summer 2018 - 8
Outdoor Retailer - Summer 2018 - THE PULSE
Outdoor Retailer - Summer 2018 - HEADLINES
Outdoor Retailer - Summer 2018 - 11
Outdoor Retailer - Summer 2018 - MERCHANDISING
Outdoor Retailer - Summer 2018 - 13
Outdoor Retailer - Summer 2018 - MARKETING
Outdoor Retailer - Summer 2018 - 15
Outdoor Retailer - Summer 2018 - BIG PICTURE
Outdoor Retailer - Summer 2018 - 17
Outdoor Retailer - Summer 2018 - 18
Outdoor Retailer - Summer 2018 - 19
Outdoor Retailer - Summer 2018 - CASE STUDY
Outdoor Retailer - Summer 2018 - 21
Outdoor Retailer - Summer 2018 - 22
Outdoor Retailer - Summer 2018 - 23
Outdoor Retailer - Summer 2018 - 24
Outdoor Retailer - Summer 2018 - 25
Outdoor Retailer - Summer 2018 - IDEAS
Outdoor Retailer - Summer 2018 - 27
Outdoor Retailer - Summer 2018 - CHRISTIAN DE LA IGLESIA
Outdoor Retailer - Summer 2018 - 29
Outdoor Retailer - Summer 2018 - SHIRA EPSTEIN
Outdoor Retailer - Summer 2018 - 31
Outdoor Retailer - Summer 2018 - EMPLOYEE OF THE MONTH
Outdoor Retailer - Summer 2018 - 33
Outdoor Retailer - Summer 2018 - RESEARCH
Outdoor Retailer - Summer 2018 - 35
Outdoor Retailer - Summer 2018 - SAWYER LAND + SEA
Outdoor Retailer - Summer 2018 - 37
Outdoor Retailer - Summer 2018 - 38
Outdoor Retailer - Summer 2018 - 39
Outdoor Retailer - Summer 2018 - 40
Outdoor Retailer - Summer 2018 - 41
Outdoor Retailer - Summer 2018 - DISASTER STRIKES
Outdoor Retailer - Summer 2018 - 43
Outdoor Retailer - Summer 2018 - 44
Outdoor Retailer - Summer 2018 - 45
Outdoor Retailer - Summer 2018 - BE THE BRAND
Outdoor Retailer - Summer 2018 - 47
Outdoor Retailer - Summer 2018 - 48
Outdoor Retailer - Summer 2018 - 49
Outdoor Retailer - Summer 2018 - 50
Outdoor Retailer - Summer 2018 - BREAD+BUTTER
Outdoor Retailer - Summer 2018 - PADDLING HARDGOODS
Outdoor Retailer - Summer 2018 - 53
Outdoor Retailer - Summer 2018 - THE RENEWAL WORKSHOP
Outdoor Retailer - Summer 2018 - 55
Outdoor Retailer - Summer 2018 - BROWN GIRLS CLIMB
Outdoor Retailer - Summer 2018 - 57
Outdoor Retailer - Summer 2018 - COUNTER CULTURE
Outdoor Retailer - Summer 2018 - 59
Outdoor Retailer - Summer 2018 - THE VIEW
Outdoor Retailer - Summer 2018 - 61
Outdoor Retailer - Summer 2018 - 62
Outdoor Retailer - Summer 2018 - 63
Outdoor Retailer - Summer 2018 - 64
Outdoor Retailer - Summer 2018 - 65
Outdoor Retailer - Summer 2018 - HOW I GOT HERE
Outdoor Retailer - Summer 2018 - 67
Outdoor Retailer - Summer 2018 - FROM THE ROAD
Outdoor Retailer - Summer 2018 - 69
Outdoor Retailer - Summer 2018 - #REPLIFE
Outdoor Retailer - Summer 2018 - 71
Outdoor Retailer - Summer 2018 - BACKSTORY
Outdoor Retailer - Summer 2018 - Cover3
Outdoor Retailer - Summer 2018 - Cover4
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