Outdoor Retailer - Summer 2018 - 58

BREAD+BUTTER / Counter Culture
COMMUNITY CRAFT
Three women from the
Voyageur Outward Bound
School towed "Betty Jo"
(hanging here in the Piragis
store) across Minnesota
behind their bikes as part of
the Save the Boundary
Waters Bike Tour in May
2015. It was signed by
thousands of citizens from
across the U.S. concerned
about protection of the
famed wilderness area.

SUPPORT THE YOUTH
"We have a lot of camps around us-Boy Scout
camps, Girl Scout camps, YMCA camps,"
says Steve. "We give all the young instructors from the camps a 10 percent discount. It
started with the instructors through Outward
Bound, but over the years it's extended to everyone else. It gives the young kids who love
gear but don't have a lot of money a chance to
buy good-quality items."
PROTECT YOUR BACKYARD
"We've been actively involved in the campaign
to save the Boundary Waters from a proposed
copper-nickel mine by Chilean mining giant
Antofagasta for the last six years," says Steve.
"At the store, we give out information. We sell
the campaign tee shirts. We have the petition
for people to sign. We educate people about the
issue. We also bought the building down the
street that now serves as the headquarters for
that campaign. My family dedicates a lot of time
to the people who live and work here. I don't
know if it affects our business, but we've certainly stuck our necks out for the community."

Local Leaders
Operating for the past four decades at the gateway to
Minnesota's Boundary Waters Canoe Area Wilderness,
Piragis Northwoods Company puts serving that community
front and center in its business. by Sonya Pevzner
WHEN STEVE AND NANCY PIRAGIS STARTED THEIR OUTDOOR SHOP AT THE GATEWAY TO THE
Boundary Waters Canoe Area Wilderness in the mid 1970s, the small corner of town where they
opened their first location was full of closed storefronts. Today, thanks in large part to their hard
work and dedication to the people and nature that make the Northwoods special, the section
of Ely, Minnesota, where Piragis is located is the busiest in town. Here's how they have used their
shop to prioritize the needs of this small, tourism-based community for the past 40 years.

58 OUTDOOR RETAILER

/ Summer 2018

START A RESTAURANT
"In 1985, we started a restaurant, called the
Chocolate Moose, which is attached to the
building, and there's a symbiotic relationship
between us," says Steve. "Although we sold it 10
years later, there are still strong ties. We share
the bathrooms, for example. If anyone comes
in the store between 4 p.m. and 6 p.m., we suggest they go next door for dinner. We share a lot
of the same customers, and it helps business.
Back in the day, I would make homemade ice
cream and we would have these community
barbecues on the front lawn. It was great."
PRIORITIZE THE LOCALS
"Our customer-loyalty program encourages
locals to shop with us during the off-season,"
says Elli Piragis, store manager and Steve
and Nancy's daughter. "We have a points
program and seasonal clothing sales, and locals get first dibs at those sales. We also give
out birthday coupons. It's our way of rewarding customers who make big purchases with
us, and who are loyal to our business." O.R.
Photograph by Robert Engberg



Outdoor Retailer - Summer 2018

Table of Contents for the Digital Edition of Outdoor Retailer - Summer 2018

OUTDOOR RETAILER - SUMMER 2018
CONTENTS
THE PULSE
HEADLINES
MERCHANDISING
MARKETING
BIG PICTURE
CASE STUDY
IDEAS
CHRISTIAN DE LA IGLESIA
SHIRA EPSTEIN
EMPLOYEE OF THE MONTH
RESEARCH
SAWYER LAND + SEA
DISASTER STRIKES
BE THE BRAND
BREAD+BUTTER
PADDLING HARDGOODS
THE RENEWAL WORKSHOP
BROWN GIRLS CLIMB
COUNTER CULTURE
THE VIEW
HOW I GOT HERE
FROM THE ROAD
#REPLIFE
BACKSTORY
Outdoor Retailer - Summer 2018 - OUTDOOR RETAILER - SUMMER 2018
Outdoor Retailer - Summer 2018 - Cover2
Outdoor Retailer - Summer 2018 - 1
Outdoor Retailer - Summer 2018 - CONTENTS
Outdoor Retailer - Summer 2018 - 3
Outdoor Retailer - Summer 2018 - 4
Outdoor Retailer - Summer 2018 - 5
Outdoor Retailer - Summer 2018 - 6
Outdoor Retailer - Summer 2018 - 7
Outdoor Retailer - Summer 2018 - 8
Outdoor Retailer - Summer 2018 - THE PULSE
Outdoor Retailer - Summer 2018 - HEADLINES
Outdoor Retailer - Summer 2018 - 11
Outdoor Retailer - Summer 2018 - MERCHANDISING
Outdoor Retailer - Summer 2018 - 13
Outdoor Retailer - Summer 2018 - MARKETING
Outdoor Retailer - Summer 2018 - 15
Outdoor Retailer - Summer 2018 - BIG PICTURE
Outdoor Retailer - Summer 2018 - 17
Outdoor Retailer - Summer 2018 - 18
Outdoor Retailer - Summer 2018 - 19
Outdoor Retailer - Summer 2018 - CASE STUDY
Outdoor Retailer - Summer 2018 - 21
Outdoor Retailer - Summer 2018 - 22
Outdoor Retailer - Summer 2018 - 23
Outdoor Retailer - Summer 2018 - 24
Outdoor Retailer - Summer 2018 - 25
Outdoor Retailer - Summer 2018 - IDEAS
Outdoor Retailer - Summer 2018 - 27
Outdoor Retailer - Summer 2018 - CHRISTIAN DE LA IGLESIA
Outdoor Retailer - Summer 2018 - 29
Outdoor Retailer - Summer 2018 - SHIRA EPSTEIN
Outdoor Retailer - Summer 2018 - 31
Outdoor Retailer - Summer 2018 - EMPLOYEE OF THE MONTH
Outdoor Retailer - Summer 2018 - 33
Outdoor Retailer - Summer 2018 - RESEARCH
Outdoor Retailer - Summer 2018 - 35
Outdoor Retailer - Summer 2018 - SAWYER LAND + SEA
Outdoor Retailer - Summer 2018 - 37
Outdoor Retailer - Summer 2018 - 38
Outdoor Retailer - Summer 2018 - 39
Outdoor Retailer - Summer 2018 - 40
Outdoor Retailer - Summer 2018 - 41
Outdoor Retailer - Summer 2018 - DISASTER STRIKES
Outdoor Retailer - Summer 2018 - 43
Outdoor Retailer - Summer 2018 - 44
Outdoor Retailer - Summer 2018 - 45
Outdoor Retailer - Summer 2018 - BE THE BRAND
Outdoor Retailer - Summer 2018 - 47
Outdoor Retailer - Summer 2018 - 48
Outdoor Retailer - Summer 2018 - 49
Outdoor Retailer - Summer 2018 - 50
Outdoor Retailer - Summer 2018 - BREAD+BUTTER
Outdoor Retailer - Summer 2018 - PADDLING HARDGOODS
Outdoor Retailer - Summer 2018 - 53
Outdoor Retailer - Summer 2018 - THE RENEWAL WORKSHOP
Outdoor Retailer - Summer 2018 - 55
Outdoor Retailer - Summer 2018 - BROWN GIRLS CLIMB
Outdoor Retailer - Summer 2018 - 57
Outdoor Retailer - Summer 2018 - COUNTER CULTURE
Outdoor Retailer - Summer 2018 - 59
Outdoor Retailer - Summer 2018 - THE VIEW
Outdoor Retailer - Summer 2018 - 61
Outdoor Retailer - Summer 2018 - 62
Outdoor Retailer - Summer 2018 - 63
Outdoor Retailer - Summer 2018 - 64
Outdoor Retailer - Summer 2018 - 65
Outdoor Retailer - Summer 2018 - HOW I GOT HERE
Outdoor Retailer - Summer 2018 - 67
Outdoor Retailer - Summer 2018 - FROM THE ROAD
Outdoor Retailer - Summer 2018 - 69
Outdoor Retailer - Summer 2018 - #REPLIFE
Outdoor Retailer - Summer 2018 - 71
Outdoor Retailer - Summer 2018 - BACKSTORY
Outdoor Retailer - Summer 2018 - Cover3
Outdoor Retailer - Summer 2018 - Cover4
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