Outdoor Retailer - Summer 2019 - 16
THE PULSE
16 OUTDOOR RETAILER
/ Summer 2019
a lot better pickup
when we send a pro
climber to a gym
in San Francisco
then when we send
Conrad Anker with
one to two customers for an adventure
on a specific date."
When The North
Face customers get
into new activities,
like camping, they need more gear, which The
North Face can provide. By creating opportunities for customers to try new sports, the
brand hopes to increase the frequency with
which those customers buy. "Our customers trust us to keep them warm and dry," says
Dewar. "With VIPeaks event rewards, we're
getting people to try activities and events to
DATA DRIVEN
Eli Lesser-Goldsmith of
Healthy Living Market
set up a Core Shopper
program that also helps
staff better understand
customer buying habits.
which they wouldn't ordinarily gravitate and
to push their personal comfort zones."
SET UP AN EFFECTIVE PROGRAM
Most POS systems have an existing loyalty
program module that allows some customization. The costs are brainpower from staff and
time to set up the system and track it to make
Luke Awtry/ Healthy Living Market
The North Face tweaked the program and
launched an updated app with a check-in
component. "The active piece is one way we're
making our brand desirable to a younger
consumer," says Dewar. "Millennials prefer
experiences over stuff. When we started the
program it was to collect emails, but from the
beginning, experience as rewards and rewards
for experience were part of the concept. We're
still continually looking for ways to give away
points, but also to encourage event participation." The North Face rewards include limited
free movie and concert tickets via its app,
available to engaged members.
"We tried exclusive one-day and two-day
events with athletes, and learned that not
everyone can take off a Monday to run with
Dean Karnazes," says Dewar. "Now, we're trying to get athletes to our stores more often to
make exclusive events more accessible. We get
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https://www.combatwipes.com/
https://www.knobbe.com/
Outdoor Retailer - Summer 2019
Table of Contents for the Digital Edition of Outdoor Retailer - Summer 2019
OUTDOOR RETAILER - SUMMER 2019
CONTENTS
THE PULSE
HEADLINES
MERCHANDISING
MARKETING
BIG PICTURE
CASE STUDY
IDEAS
SUSAN WOOD
JO CASSIN
EMPLOYEE OF THE MONTH
RESEARCH
THE SPINDLE
PROOF LAB
APPLACHIAN TRAIL
BREAD+BUTTER
FOOTWEAR
STYLE
GEAR STORIES
THE VIEW
HOW I GOT HERE
#REPLIFE
FROM THE ROAD
Outdoor Retailer - Summer 2019 - OUTDOOR RETAILER - SUMMER 2019
Outdoor Retailer - Summer 2019 - Cover2
Outdoor Retailer - Summer 2019 - 1
Outdoor Retailer - Summer 2019 - CONTENTS
Outdoor Retailer - Summer 2019 - 3
Outdoor Retailer - Summer 2019 - 4
Outdoor Retailer - Summer 2019 - 5
Outdoor Retailer - Summer 2019 - 6
Outdoor Retailer - Summer 2019 - THE PULSE
Outdoor Retailer - Summer 2019 - HEADLINES
Outdoor Retailer - Summer 2019 - 9
Outdoor Retailer - Summer 2019 - MERCHANDISING
Outdoor Retailer - Summer 2019 - 11
Outdoor Retailer - Summer 2019 - MARKETING
Outdoor Retailer - Summer 2019 - BIG PICTURE
Outdoor Retailer - Summer 2019 - CASE STUDY
Outdoor Retailer - Summer 2019 - 15
Outdoor Retailer - Summer 2019 - 16
Outdoor Retailer - Summer 2019 - 17
Outdoor Retailer - Summer 2019 - 18
Outdoor Retailer - Summer 2019 - IDEAS
Outdoor Retailer - Summer 2019 - SUSAN WOOD
Outdoor Retailer - Summer 2019 - JO CASSIN
Outdoor Retailer - Summer 2019 - EMPLOYEE OF THE MONTH
Outdoor Retailer - Summer 2019 - 23
Outdoor Retailer - Summer 2019 - RESEARCH
Outdoor Retailer - Summer 2019 - 25
Outdoor Retailer - Summer 2019 - THE SPINDLE
Outdoor Retailer - Summer 2019 - 27
Outdoor Retailer - Summer 2019 - 28
Outdoor Retailer - Summer 2019 - 29
Outdoor Retailer - Summer 2019 - 30
Outdoor Retailer - Summer 2019 - 31
Outdoor Retailer - Summer 2019 - PROOF LAB
Outdoor Retailer - Summer 2019 - 33
Outdoor Retailer - Summer 2019 - 34
Outdoor Retailer - Summer 2019 - 35
Outdoor Retailer - Summer 2019 - 36
Outdoor Retailer - Summer 2019 - 37
Outdoor Retailer - Summer 2019 - APPLACHIAN TRAIL
Outdoor Retailer - Summer 2019 - 39
Outdoor Retailer - Summer 2019 - 40
Outdoor Retailer - Summer 2019 - 41
Outdoor Retailer - Summer 2019 - 42
Outdoor Retailer - Summer 2019 - 43
Outdoor Retailer - Summer 2019 - 44
Outdoor Retailer - Summer 2019 - BREAD+BUTTER
Outdoor Retailer - Summer 2019 - 46
Outdoor Retailer - Summer 2019 - FOOTWEAR
Outdoor Retailer - Summer 2019 - STYLE
Outdoor Retailer - Summer 2019 - 49
Outdoor Retailer - Summer 2019 - 50
Outdoor Retailer - Summer 2019 - 51
Outdoor Retailer - Summer 2019 - GEAR STORIES
Outdoor Retailer - Summer 2019 - 53
Outdoor Retailer - Summer 2019 - THE VIEW
Outdoor Retailer - Summer 2019 - 55
Outdoor Retailer - Summer 2019 - 56
Outdoor Retailer - Summer 2019 - 57
Outdoor Retailer - Summer 2019 - 58
Outdoor Retailer - Summer 2019 - 59
Outdoor Retailer - Summer 2019 - HOW I GOT HERE
Outdoor Retailer - Summer 2019 - 61
Outdoor Retailer - Summer 2019 - #REPLIFE
Outdoor Retailer - Summer 2019 - FROM THE ROAD
Outdoor Retailer - Summer 2019 - 64
Outdoor Retailer - Summer 2019 - Cover3
Outdoor Retailer - Summer 2019 - Cover4
https://www.nxtbook.com/emerald/outdoorretailer/2023Winter
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https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day2
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