Contents: Departments P. 13 P. 47 7 THE PULSE 8 HEADLINES Here's how a dysfunctional Congress passed a massive public lands bill and saved the LWCF. 10 MERCHANDISING Betsy Bertram shows how to design winning walls that engage customers with adventure travel gear. 12 MARKETING Your customers are the best influencers out there. 13 BIG PICTURE Brands and retailers rally to dump plastics. 14 CASE STUDY Loyalty programs create repeat customers willing to spend more. Why don't you have one yet? 19 IDEAS 20 SUSAN WOOD This digital influencer enjoys a good conversation. 21 JO CASSIN The paddle-shop vet thinks conservation matters. 22 EMPLOYEE OF THE MONTH P. 48 P. 54 Alpine Shop's Brenda Mohr loves her job. 24 RESEARCH The numbers are in on the state of cycling. 45 BREAD+BUTTER 47 FOOTWEAR Match these shoes to your customer's needs. 48 STYLE Photos: (clockwise from top left) Andrew Kornylak (x2), Glen Denny, Carlo Nasisse Reach urban heights at Brooklyn Boulders. 52 GEAR STORIES The river is the best office for Hala's Peter Hall. PLUS 54 THE VIEW Glen Denny captured Yosemite's golden age. 60 HOW I GOT HERE Ben Clark finds his heart in the Himalayas. 62 #REPLIFE Dana Caraway brings young people into the biz. 63 FROM THE ROAD The AMGA's all-women Single Pitch Instructor course will change the face of climbing. Summer 2019 / OUTDOOR RETAILER 3