Outdoor Retailer - Winter 2019 - 10
THE PULSE
FIRST IN FLIGHT
Josh Gerhardt trains at
Progression Climbing
Gym in Chapel Hill,
North Carolina.
HEADLINES
Growth Factor: Behold the
Modern Indoor Climbing Gym
WHAT BEGAN WITH LITERALLY GLUING
rocks onto sheets of plywood three decades ago
in a rundown warehouse is now a multi-million dollar business that touches every aspect
of the active lifestyle industry. Even though the
local climbing community initially declared
that it was doomed to fail, Richard Johnston
and Dan Cauthorn opened Vertical World,
the first indoor climbing gym in America, in
1987 on Elliott Avenue in Seattle. Portland
Rock Gym opened the next year in 1988. How
wrong the naysayers turned out to be.
10 OUTDOOR RETAILER
/ Winter 2019
Today, Vertical World has grown far beyond
those first homemade holds: It accommodates fitness programming, yoga, and groups
including birthday parties, corporate events,
competitions, and youth camps. Climbing
gyms in every major city are flourishing, holdand wall-building companies are booming,
and the 2020 summer Tokyo Olympic Games
will feature sport climbing for the first time.
Most importantly, indoor climbing has become one of the most important areas where
the outdoor industry can grow and diversify.
"Back in the day, indoor climbing was just
a way for climbers to train for outdoor routes,
and the first gyms were in rainy places like
England and Seattle," says Nancy Pritchard
Bouchard, Ph.D., Five Ten communications
specialist and accomplished climber. "Of
course, we scoffed at the idea as it was such a
controlled, artificial environment. Now, we are
seeing gyms help grow the next generation of
climbers and step up to address the 'experience
gap' that is inevitable between gym climbing
and outdoor climbing. The greatest change is
Andrew Kornylak
With a vibe that has evolved from something to do on a rainy day to the hot social scene,
the modern climbing gym is now growing the sport-and the entire outdoor industry.
by Aaron H. Bible
Outdoor Retailer - Winter 2019
Table of Contents for the Digital Edition of Outdoor Retailer - Winter 2019
OUTDOOR RETAILER - WINTER 2019
CONTENTS
THE PULSE
HEADLINES
MERCHANDISING
MARKETING
BIG PICTURE
GLOBAL PERSPECTIVE
CASE STUDY
IDEAS
WHITNEY CONNELL
SHERYL DEBOARD
EMPLOYEE OF THE MONTH
RESEARCH
NEPTUNE’S REVIVAL
MOVING THE NEEDLE
SKI TRADITIONS
BREAD+BUTTER
KNOW YOUR WINTER SPORTS
MADE IN AMERICA
WORK WEAR
COUNTER CULTURE
THE VIEW
HOW I GOT HERE
#REPLIFE
FROM THE ROAD
Outdoor Retailer - Winter 2019 - OUTDOOR RETAILER - WINTER 2019
Outdoor Retailer - Winter 2019 - Cover2
Outdoor Retailer - Winter 2019 - 1
Outdoor Retailer - Winter 2019 - CONTENTS
Outdoor Retailer - Winter 2019 - 3
Outdoor Retailer - Winter 2019 - 4
Outdoor Retailer - Winter 2019 - 5
Outdoor Retailer - Winter 2019 - 6
Outdoor Retailer - Winter 2019 - 7
Outdoor Retailer - Winter 2019 - 8
Outdoor Retailer - Winter 2019 - THE PULSE
Outdoor Retailer - Winter 2019 - HEADLINES
Outdoor Retailer - Winter 2019 - 11
Outdoor Retailer - Winter 2019 - MERCHANDISING
Outdoor Retailer - Winter 2019 - 13
Outdoor Retailer - Winter 2019 - MARKETING
Outdoor Retailer - Winter 2019 - BIG PICTURE
Outdoor Retailer - Winter 2019 - GLOBAL PERSPECTIVE
Outdoor Retailer - Winter 2019 - 17
Outdoor Retailer - Winter 2019 - CASE STUDY
Outdoor Retailer - Winter 2019 - 19
Outdoor Retailer - Winter 2019 - 20
Outdoor Retailer - Winter 2019 - IDEAS
Outdoor Retailer - Winter 2019 - WHITNEY CONNELL
Outdoor Retailer - Winter 2019 - SHERYL DEBOARD
Outdoor Retailer - Winter 2019 - EMPLOYEE OF THE MONTH
Outdoor Retailer - Winter 2019 - 25
Outdoor Retailer - Winter 2019 - RESEARCH
Outdoor Retailer - Winter 2019 - 27
Outdoor Retailer - Winter 2019 - NEPTUNE’S REVIVAL
Outdoor Retailer - Winter 2019 - 29
Outdoor Retailer - Winter 2019 - 30
Outdoor Retailer - Winter 2019 - 31
Outdoor Retailer - Winter 2019 - 32
Outdoor Retailer - Winter 2019 - 33
Outdoor Retailer - Winter 2019 - MOVING THE NEEDLE
Outdoor Retailer - Winter 2019 - 35
Outdoor Retailer - Winter 2019 - 36
Outdoor Retailer - Winter 2019 - 37
Outdoor Retailer - Winter 2019 - SKI TRADITIONS
Outdoor Retailer - Winter 2019 - 39
Outdoor Retailer - Winter 2019 - 40
Outdoor Retailer - Winter 2019 - 41
Outdoor Retailer - Winter 2019 - 42
Outdoor Retailer - Winter 2019 - BREAD+BUTTER
Outdoor Retailer - Winter 2019 - KNOW YOUR WINTER SPORTS
Outdoor Retailer - Winter 2019 - 45
Outdoor Retailer - Winter 2019 - MADE IN AMERICA
Outdoor Retailer - Winter 2019 - 47
Outdoor Retailer - Winter 2019 - WORK WEAR
Outdoor Retailer - Winter 2019 - 49
Outdoor Retailer - Winter 2019 - COUNTER CULTURE
Outdoor Retailer - Winter 2019 - 51
Outdoor Retailer - Winter 2019 - THE VIEW
Outdoor Retailer - Winter 2019 - 53
Outdoor Retailer - Winter 2019 - 54
Outdoor Retailer - Winter 2019 - 55
Outdoor Retailer - Winter 2019 - 56
Outdoor Retailer - Winter 2019 - 57
Outdoor Retailer - Winter 2019 - HOW I GOT HERE
Outdoor Retailer - Winter 2019 - 59
Outdoor Retailer - Winter 2019 - #REPLIFE
Outdoor Retailer - Winter 2019 - 61
Outdoor Retailer - Winter 2019 - FROM THE ROAD
Outdoor Retailer - Winter 2019 - 63
Outdoor Retailer - Winter 2019 - 64
Outdoor Retailer - Winter 2019 - Cover3
Outdoor Retailer - Winter 2019 - Cover4
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