Outdoor Retailer - Winter 2019 - 15

EXTREMELY VOCAL
Chris Davenport and
other POW athletes
have decided to make
a direct difference in
climate change
advocacy by using
their infuence to get
out the vote.

"WE DECIDED TO GET MORE
POLITICAL, WHICH IS WHY
WE STARTED THE POW AF.
IT'S A DIFFERENT KIND OF
NON-PROFIT. IT ALLOWS US
TO GET BEHIND CAMPAIGNS
AND DO THINGS THAT ARE
MORE LEADING." -CHRIS DAVENPORT

THE BIG PICTURE

Political AF

The Protect Our Winters Action Fund has a mission: Get
young voters to the polls to fight against climate change via
encouragement from athletes on social media. Can it tip the scales?
by Chris Van Leuven
DURING AN AFTERNOON BOULDERING SESSION IN YOSEMITE VALLEY THIS SEPTEMBER, CHRIS
Davenport-one of the world's best big mountain skiers-and I didn't have to look far to see how
climate change is affecting the park. On the road parallel to us, and continuing west down the
valley for miles, chain-sawed ponderosa pines were cut and gathered into burn piles.
Extended periods of drought have contributed to beetle infestation, which has led to the trees
dying, requiring them to be leveled for safety. Rampant fires, including this year's devastating
96,900-acre Ferguson Fire, have charred hillsides in and around the park. As storms pass in and
out of the area, so, too, come flash flood warnings. And it's as hot as a sauna here, too hot for us to
grab small climbing holds without slipping off.
"The planet is getting warmer and it's creating unstable weather patterns," Davenport, a Protect
Our Winters (POW) board member for the past eight years, says as we scramble up a boulder
next to Housekeeping Camp. "Storms are more powerful. We're in trouble and we need to take big
steps quickly to prevent a global catastrophe."
We're here for the weekend with an event organized by Jeremy Jones, founder of the environmental advocacy group Protect Our Winters (POW). Dozens of pro athletes and green energy
investors and experts have come together to discuss what outdoor sports industry leaders can do

Photograph by Ming Poon

to help fight climate change. "POW is behind
a bunch of initiatives, one of which is helping shift coal power to sustainable energy,"
Davenport continues. "Coal is dead, and the
price of renewables has come down."
After the Trump presidency began, POW
started a sister company called POW AF
(Action Fund). POW AF's goal is to get young
people to pledge to vote in support of the environment . "We decided to get more political,
which is why we started the POW AF. It's a different kind of non-profit. It allows us to get behind campaigns and do things that are more
leading," Davenport says.
In addition to working with its athletes and
influencers, POW AF lobbies in D.C. on behalf of the outdoor recreation industry. "POW
brings a certain cool factor that Washington
never really sees. They get lobbyists from the
auto industry, people in suits. We show up
with Olympic athletes and it's a lot more relaxed conversation," he says.
In the U.S., Millennials have unrealized political power, POW showed in a slide during one
presentation, with the cohort making up 28
percent of the population. Eighty-one percent
of them believe global warming is a real threat,
with 69 percent believing in the need for new
energy systems. To encourage this group to get
out and pledge to vote, POW is using the reach
of its athletes' social media pages to spread the
message of why voting is important. POW also
helps young voters register and get to the polls.
"I want to add that consumers nowadays,
especially younger ones, value buying decisions
based on companies and that includes retailers," says Davenport. "When they see a retailer
standing up and working with POW, it's good
for the retailer-consumer relationship." O.R.

Winter 2019 / OUTDOOR RETAILER 15



Outdoor Retailer - Winter 2019

Table of Contents for the Digital Edition of Outdoor Retailer - Winter 2019

OUTDOOR RETAILER - WINTER 2019
CONTENTS
THE PULSE
HEADLINES
MERCHANDISING
MARKETING
BIG PICTURE
GLOBAL PERSPECTIVE
CASE STUDY
IDEAS
WHITNEY CONNELL
SHERYL DEBOARD
EMPLOYEE OF THE MONTH
RESEARCH
NEPTUNE’S REVIVAL
MOVING THE NEEDLE
SKI TRADITIONS
BREAD+BUTTER
KNOW YOUR WINTER SPORTS
MADE IN AMERICA
WORK WEAR
COUNTER CULTURE
THE VIEW
HOW I GOT HERE
#REPLIFE
FROM THE ROAD
Outdoor Retailer - Winter 2019 - OUTDOOR RETAILER - WINTER 2019
Outdoor Retailer - Winter 2019 - Cover2
Outdoor Retailer - Winter 2019 - 1
Outdoor Retailer - Winter 2019 - CONTENTS
Outdoor Retailer - Winter 2019 - 3
Outdoor Retailer - Winter 2019 - 4
Outdoor Retailer - Winter 2019 - 5
Outdoor Retailer - Winter 2019 - 6
Outdoor Retailer - Winter 2019 - 7
Outdoor Retailer - Winter 2019 - 8
Outdoor Retailer - Winter 2019 - THE PULSE
Outdoor Retailer - Winter 2019 - HEADLINES
Outdoor Retailer - Winter 2019 - 11
Outdoor Retailer - Winter 2019 - MERCHANDISING
Outdoor Retailer - Winter 2019 - 13
Outdoor Retailer - Winter 2019 - MARKETING
Outdoor Retailer - Winter 2019 - BIG PICTURE
Outdoor Retailer - Winter 2019 - GLOBAL PERSPECTIVE
Outdoor Retailer - Winter 2019 - 17
Outdoor Retailer - Winter 2019 - CASE STUDY
Outdoor Retailer - Winter 2019 - 19
Outdoor Retailer - Winter 2019 - 20
Outdoor Retailer - Winter 2019 - IDEAS
Outdoor Retailer - Winter 2019 - WHITNEY CONNELL
Outdoor Retailer - Winter 2019 - SHERYL DEBOARD
Outdoor Retailer - Winter 2019 - EMPLOYEE OF THE MONTH
Outdoor Retailer - Winter 2019 - 25
Outdoor Retailer - Winter 2019 - RESEARCH
Outdoor Retailer - Winter 2019 - 27
Outdoor Retailer - Winter 2019 - NEPTUNE’S REVIVAL
Outdoor Retailer - Winter 2019 - 29
Outdoor Retailer - Winter 2019 - 30
Outdoor Retailer - Winter 2019 - 31
Outdoor Retailer - Winter 2019 - 32
Outdoor Retailer - Winter 2019 - 33
Outdoor Retailer - Winter 2019 - MOVING THE NEEDLE
Outdoor Retailer - Winter 2019 - 35
Outdoor Retailer - Winter 2019 - 36
Outdoor Retailer - Winter 2019 - 37
Outdoor Retailer - Winter 2019 - SKI TRADITIONS
Outdoor Retailer - Winter 2019 - 39
Outdoor Retailer - Winter 2019 - 40
Outdoor Retailer - Winter 2019 - 41
Outdoor Retailer - Winter 2019 - 42
Outdoor Retailer - Winter 2019 - BREAD+BUTTER
Outdoor Retailer - Winter 2019 - KNOW YOUR WINTER SPORTS
Outdoor Retailer - Winter 2019 - 45
Outdoor Retailer - Winter 2019 - MADE IN AMERICA
Outdoor Retailer - Winter 2019 - 47
Outdoor Retailer - Winter 2019 - WORK WEAR
Outdoor Retailer - Winter 2019 - 49
Outdoor Retailer - Winter 2019 - COUNTER CULTURE
Outdoor Retailer - Winter 2019 - 51
Outdoor Retailer - Winter 2019 - THE VIEW
Outdoor Retailer - Winter 2019 - 53
Outdoor Retailer - Winter 2019 - 54
Outdoor Retailer - Winter 2019 - 55
Outdoor Retailer - Winter 2019 - 56
Outdoor Retailer - Winter 2019 - 57
Outdoor Retailer - Winter 2019 - HOW I GOT HERE
Outdoor Retailer - Winter 2019 - 59
Outdoor Retailer - Winter 2019 - #REPLIFE
Outdoor Retailer - Winter 2019 - 61
Outdoor Retailer - Winter 2019 - FROM THE ROAD
Outdoor Retailer - Winter 2019 - 63
Outdoor Retailer - Winter 2019 - 64
Outdoor Retailer - Winter 2019 - Cover3
Outdoor Retailer - Winter 2019 - Cover4
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