Contents: Features P. 28 P. 34 MOVING THE NEEDLE NEPTUNE'S REVIVAL The outdoor industry genuinely wants to make progress when it comes to diversity, equity, and inclusion, but the customers in many outdoor retail shops continue to be predominantly white. Why? What can retailers actually do to shift this paradigm? The Colorado icon was on the verge of shuttering its doors until locals Shelley and Andrew Dunbar swooped in to the rescue. Now, Neptune Mountaineering is back, booming, and remodeled-with old employees who charge harder than pro athletes, plenty of small brands on the shelves, and even an infamous, frostbitten toe. P. 38 SKI TRADITIONS Far too many ski shops have called it quits in this challenging retail climate. But some trace their history back to greatgrandparents who arrived on Ellis Island- and they continue to thrive. Meet the oldest independent ski retail shops in the nation and learn how they carry the torch. LOCAL BOY DOES GOOD Andrew Dunbar smiles big in the newly renovated Neptune Mountaineering in Boulder Colorado. See page 28. WINTER 2019 Issue No.8 2 OUTDOOR RETAILER / Winter 2019 ON THE COVER: Neptune's Shelley and Andrew Dunbar relax after climbing at Boulder's Flagstaff Mountain. Photograph by Greg Mionske Inset photo courtesy Lahout's Photograph by Greg Mionske