Outdoor Retailer - Winter 2019 - 6
FIRST WORDS
The Need for Innovation
THE ORIGIN OF THE OUTDOOR INDUSTRY IS INNOVATION BORN
out of necessity. Climbers like Yvon Chouinard and the late Royal
Robbins were not looking to become entrepreneurs, they just wanted
stuff that worked better than the nuts and bolts they found around their
garage and used as climbing protection. Lucky for them, it turns out
that consumers love gear that solves problems-and products fueled by
passion do that far better than those created just to turn a profit.
Innovation continues to drive the ever-changing personality of the
outdoor industry. Roam the halls of the show and you will see plenty
of business people bringing a brilliant idea to the table because they
needed it in the wild. Many of those wild-eyed dreamers have seen their
new concepts blow up into trends that have now become industry-wide
norms or brands that have expanded into the mainstream imagination.
Naysayers worry that the big boxes, big data, and big consumer shifts
will doom the spirit of innovation that powers this industry. But as long
as there is a need, and as long as there are people who find joy and solace
in the outdoors, there will be that spark of necessity that the big guys
want but just can't understand.
JENNIFER HOLCOMB
Editorial Director
EDITORIAL AND DESIGN
EDITORIAL DIRECTOR
EDITOR
PHOTO EDITOR
ART DIRECTOR
COPY EDITOR
Jennifer Holcomb
Doug Schnitzspahn
Andrew Kornylak
John McCauley
Bevin Wallace
VICE PRESIDENT
PUBLISHER
ASSOCIATE PUBLISHER
SALES DIRECTOR
SENIOR ACCOUNT EXECUTIVE
ACCOUNT EXECUTIVES
PRODUCTION DIRECTOR
EXECUTIVE VICE PRESIDENT
BUSINESS
Marisa Nicholson
Ryan Johnson
TIm McManus
Krista Dill
Paul Dillman
Adam Kingston,
Dave Nielson, Robert O'Quinn
Nan McDowell
Darrell Denny
ADDRESS
31910 Del Obispo, Suite 200, San Juan Capistrano, CA 92675
WEB
OutdoorRetailer.com
Produced in collaboration with Hed Hi Media.
Outdoor Retailer is a trademark owned exclusively by Emerald
Expositions, LLC.
Copyright © 2018, Emerald Expositions, LLC. All rights reserved.
We are proud to be
PrintReleaf certified
since February 2016,
meaning that we offset
our paper consumption
by planting new trees.
It's an expression of
our commitment to our
community, our values,
and to minimizing
our impact on the
environment. And
we've made an impact:
We've planted more
than 27,000 trees in
reforestation projects
in Mexico, Madagascar,
and now exclusively
within the United
States.
http://www.OutdoorRetailer.com
Outdoor Retailer - Winter 2019
Table of Contents for the Digital Edition of Outdoor Retailer - Winter 2019
OUTDOOR RETAILER - WINTER 2019
CONTENTS
THE PULSE
HEADLINES
MERCHANDISING
MARKETING
BIG PICTURE
GLOBAL PERSPECTIVE
CASE STUDY
IDEAS
WHITNEY CONNELL
SHERYL DEBOARD
EMPLOYEE OF THE MONTH
RESEARCH
NEPTUNE’S REVIVAL
MOVING THE NEEDLE
SKI TRADITIONS
BREAD+BUTTER
KNOW YOUR WINTER SPORTS
MADE IN AMERICA
WORK WEAR
COUNTER CULTURE
THE VIEW
HOW I GOT HERE
#REPLIFE
FROM THE ROAD
Outdoor Retailer - Winter 2019 - OUTDOOR RETAILER - WINTER 2019
Outdoor Retailer - Winter 2019 - Cover2
Outdoor Retailer - Winter 2019 - 1
Outdoor Retailer - Winter 2019 - CONTENTS
Outdoor Retailer - Winter 2019 - 3
Outdoor Retailer - Winter 2019 - 4
Outdoor Retailer - Winter 2019 - 5
Outdoor Retailer - Winter 2019 - 6
Outdoor Retailer - Winter 2019 - 7
Outdoor Retailer - Winter 2019 - 8
Outdoor Retailer - Winter 2019 - THE PULSE
Outdoor Retailer - Winter 2019 - HEADLINES
Outdoor Retailer - Winter 2019 - 11
Outdoor Retailer - Winter 2019 - MERCHANDISING
Outdoor Retailer - Winter 2019 - 13
Outdoor Retailer - Winter 2019 - MARKETING
Outdoor Retailer - Winter 2019 - BIG PICTURE
Outdoor Retailer - Winter 2019 - GLOBAL PERSPECTIVE
Outdoor Retailer - Winter 2019 - 17
Outdoor Retailer - Winter 2019 - CASE STUDY
Outdoor Retailer - Winter 2019 - 19
Outdoor Retailer - Winter 2019 - 20
Outdoor Retailer - Winter 2019 - IDEAS
Outdoor Retailer - Winter 2019 - WHITNEY CONNELL
Outdoor Retailer - Winter 2019 - SHERYL DEBOARD
Outdoor Retailer - Winter 2019 - EMPLOYEE OF THE MONTH
Outdoor Retailer - Winter 2019 - 25
Outdoor Retailer - Winter 2019 - RESEARCH
Outdoor Retailer - Winter 2019 - 27
Outdoor Retailer - Winter 2019 - NEPTUNE’S REVIVAL
Outdoor Retailer - Winter 2019 - 29
Outdoor Retailer - Winter 2019 - 30
Outdoor Retailer - Winter 2019 - 31
Outdoor Retailer - Winter 2019 - 32
Outdoor Retailer - Winter 2019 - 33
Outdoor Retailer - Winter 2019 - MOVING THE NEEDLE
Outdoor Retailer - Winter 2019 - 35
Outdoor Retailer - Winter 2019 - 36
Outdoor Retailer - Winter 2019 - 37
Outdoor Retailer - Winter 2019 - SKI TRADITIONS
Outdoor Retailer - Winter 2019 - 39
Outdoor Retailer - Winter 2019 - 40
Outdoor Retailer - Winter 2019 - 41
Outdoor Retailer - Winter 2019 - 42
Outdoor Retailer - Winter 2019 - BREAD+BUTTER
Outdoor Retailer - Winter 2019 - KNOW YOUR WINTER SPORTS
Outdoor Retailer - Winter 2019 - 45
Outdoor Retailer - Winter 2019 - MADE IN AMERICA
Outdoor Retailer - Winter 2019 - 47
Outdoor Retailer - Winter 2019 - WORK WEAR
Outdoor Retailer - Winter 2019 - 49
Outdoor Retailer - Winter 2019 - COUNTER CULTURE
Outdoor Retailer - Winter 2019 - 51
Outdoor Retailer - Winter 2019 - THE VIEW
Outdoor Retailer - Winter 2019 - 53
Outdoor Retailer - Winter 2019 - 54
Outdoor Retailer - Winter 2019 - 55
Outdoor Retailer - Winter 2019 - 56
Outdoor Retailer - Winter 2019 - 57
Outdoor Retailer - Winter 2019 - HOW I GOT HERE
Outdoor Retailer - Winter 2019 - 59
Outdoor Retailer - Winter 2019 - #REPLIFE
Outdoor Retailer - Winter 2019 - 61
Outdoor Retailer - Winter 2019 - FROM THE ROAD
Outdoor Retailer - Winter 2019 - 63
Outdoor Retailer - Winter 2019 - 64
Outdoor Retailer - Winter 2019 - Cover3
Outdoor Retailer - Winter 2019 - Cover4
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