Outdoor Retailer - Summer 2020 - 20

IDEAS

THOUGHT LEADERS

Branding Together
The co-founder of Garage Grown Gear knows
how to make an independent business grow and
thrive by listening to customers and amplifying
community. by Doug Schnitzspahn

filling a niche need. Her first brand, Jackson Hole Packraft, rented
inflatable boats in the Tetons or shipped them all over the country for
short-term use. She eventually sold the business and, in 2017, convened with Lloyd Vogel at Outdoor Retailer. The two merged forces
on Garage Grown Gear, a curated online store with a small brick-andmortar front in the Twin Cities and a focus on small ultralight backpacking brands, which Vogel had first started in 2013. The business has
grown to serve its customers' needs by providing gear that they would
have to hunt all over for otherwise. Garage Grown Gear has also served
its community well, speaking out immediately, and thoughtfully,
about the death of George Floyd and ensuing protests at its doorstep in
Minneapolis. It's all part of the way Hatch does business. As an independent female entrepreneur, she has had to work hard for every bit of
success-and she wouldn't have it any other way.
I was the managing editor of a community newspaper in Alaska
when newspapers all across the country were going through bankruptcy. So I thought, something needs to change. I've always wanted to
be a ski bum. If you're going to be a ski bum, you go to Jackson Hole.
I'm a recovering perfectionist. I definitely have this alwayswant-to-earn-the-cookie personality, which is actually a tough
personality to have as an entrepreneur.
Approach really tough conversations-like the conversations happening right now around race-with a perspective of humble learning.
We have so much latitude to take risks. We can go out on a limb
and listen to direct customer feedback. We have close to 100 different small brands with which we work, almost all of them in the
lightweight and ultralight backpacking space. At the end of the
day, we're a small business supporting other small businesses.

20 OUTDOOR RETAILER

/ Summer 2020

What I love about Outdoor Retailer-and what I'm missing this
summer-is just being able to see the whole industry in one domain. It's an amazing physical representation of what the industry is
all about. And I get the chance to see the same friends year after year.
The business lives in the hearts and minds of our customers.
It lives in the collaboration that happens between all of these different, small brands who might not have much of a voice on their
own, but by working together collaboratively, everyone's able to
move forward in a much more significant way.
I definitely live by a work-hard-play-hard mentality. I'm my
own boss at the end of the day.
People just assumed because I was a mom, I wasn't trying to go
big with what I was doing. I definitely ran into that when I was
trying to raise investment funding. Not to say that Garage Grown
Gear wasn't a risky bet, but most early startups are a risky bet.
I'm an ultrarunner and my ultrarunning mantra-and my life
mantra-is, there's no place I'd rather be than right now, right
here, right at this point on the trail. I use that for business too,
because it's an endurance sport, and really the only way to do it is to
take it one moment at a time. That's not to say you're not constantly
holding the 10-year or the 20-year big-picture vision. You just have
to be in the moment with what you're doing.
I am who I am because of the outdoors. I believe those experiences need to be available to all. But many people need to be invited into those experiences in a way that honors who they are and
what they bring to the table. So, right now, I find it encouraging
that there seems to be a real shift with people thinking about how
they can contribute to that solution.
Tune in to your own voice. When you are talking about running a
business or making a decision about how you want to show up as an
outdoorswoman, do it your way. Do it with your style. O.R.

Photo courtesy Amy Hatch

Name: Amy Hatch
Company: Garage Grown Gear
Title: Co-founder
Founded: 2017
Location: Victor, Idaho and Minneapolis, Minnesota
Downlow: Amy Hatch launched into the outdoor industry in 2011 by



Outdoor Retailer - Summer 2020

Table of Contents for the Digital Edition of Outdoor Retailer - Summer 2020

OUTDOOR RETAILER - SUMMER 2020
CONTENTS
THE PULSE
HEADLINES
RETAIL 101
MARKETING
GLOBAL PERSPECTIVE
CASE STUDY
IDEAS
FLOYD LANDIS
AMY HATCH
EMPLOYEE OF THE MON
RESEARCH
THE COVID-19 TIMELINE
HEROES IN CRISIS
ON BLACK JOY
BREAD+BUTTER
SUSTAINABILITY
HOT PICK
THE VIEW
HOW I GOT HERE
#SHOPLIFE
FROM THE ROAD
Outdoor Retailer - Summer 2020 - OUTDOOR RETAILER - SUMMER 2020
Outdoor Retailer - Summer 2020 - Cover2
Outdoor Retailer - Summer 2020 - 1
Outdoor Retailer - Summer 2020 - CONTENTS
Outdoor Retailer - Summer 2020 - 3
Outdoor Retailer - Summer 2020 - 4
Outdoor Retailer - Summer 2020 - 5
Outdoor Retailer - Summer 2020 - 6
Outdoor Retailer - Summer 2020 - THE PULSE
Outdoor Retailer - Summer 2020 - HEADLINES
Outdoor Retailer - Summer 2020 - 9
Outdoor Retailer - Summer 2020 - RETAIL 101
Outdoor Retailer - Summer 2020 - 11
Outdoor Retailer - Summer 2020 - MARKETING
Outdoor Retailer - Summer 2020 - 13
Outdoor Retailer - Summer 2020 - GLOBAL PERSPECTIVE
Outdoor Retailer - Summer 2020 - CASE STUDY
Outdoor Retailer - Summer 2020 - 16
Outdoor Retailer - Summer 2020 - 17
Outdoor Retailer - Summer 2020 - IDEAS
Outdoor Retailer - Summer 2020 - FLOYD LANDIS
Outdoor Retailer - Summer 2020 - AMY HATCH
Outdoor Retailer - Summer 2020 - EMPLOYEE OF THE MON
Outdoor Retailer - Summer 2020 - RESEARCH
Outdoor Retailer - Summer 2020 - 23
Outdoor Retailer - Summer 2020 - THE COVID-19 TIMELINE
Outdoor Retailer - Summer 2020 - 25
Outdoor Retailer - Summer 2020 - 26
Outdoor Retailer - Summer 2020 - 27
Outdoor Retailer - Summer 2020 - 28
Outdoor Retailer - Summer 2020 - 29
Outdoor Retailer - Summer 2020 - 30
Outdoor Retailer - Summer 2020 - 31
Outdoor Retailer - Summer 2020 - HEROES IN CRISIS
Outdoor Retailer - Summer 2020 - 33
Outdoor Retailer - Summer 2020 - 34
Outdoor Retailer - Summer 2020 - 35
Outdoor Retailer - Summer 2020 - 36
Outdoor Retailer - Summer 2020 - 37
Outdoor Retailer - Summer 2020 - ON BLACK JOY
Outdoor Retailer - Summer 2020 - 39
Outdoor Retailer - Summer 2020 - 40
Outdoor Retailer - Summer 2020 - 41
Outdoor Retailer - Summer 2020 - BREAD+BUTTER
Outdoor Retailer - Summer 2020 - 43
Outdoor Retailer - Summer 2020 - SUSTAINABILITY
Outdoor Retailer - Summer 2020 - 45
Outdoor Retailer - Summer 2020 - 46
Outdoor Retailer - Summer 2020 - 47
Outdoor Retailer - Summer 2020 - HOT PICK
Outdoor Retailer - Summer 2020 - 49
Outdoor Retailer - Summer 2020 - THE VIEW
Outdoor Retailer - Summer 2020 - 51
Outdoor Retailer - Summer 2020 - 52
Outdoor Retailer - Summer 2020 - 53
Outdoor Retailer - Summer 2020 - 54
Outdoor Retailer - Summer 2020 - 55
Outdoor Retailer - Summer 2020 - HOW I GOT HERE
Outdoor Retailer - Summer 2020 - 57
Outdoor Retailer - Summer 2020 - #SHOPLIFE
Outdoor Retailer - Summer 2020 - 59
Outdoor Retailer - Summer 2020 - FROM THE ROAD
Outdoor Retailer - Summer 2020 - 61
Outdoor Retailer - Summer 2020 - 62
Outdoor Retailer - Summer 2020 - 63
Outdoor Retailer - Summer 2020 - 64
Outdoor Retailer - Summer 2020 - Cover3
Outdoor Retailer - Summer 2020 - Cover4
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day1
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-august-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-july-2021
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https://www.nxtbook.com/emerald/outdoorretailer/april_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/march_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/february_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/january_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/december_2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07212020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07072020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06232020
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https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05122020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05052020
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day3_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day1_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/201707
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016winter
https://www.nxtbookmedia.com