Outdoor Retailer - Summer 2020 - 21

IDEAS

EMPLOYEE OF THE MONTH

Stefanie Brunswick

Courtesy of Stefanie Brunswick

Each issue, we speak to key employees who work behind the counters
and in the aisles at successful retailers in order to find out what
it takes to turn a great shop into a neighborhood institution.
by Cameron Martindell
WHEN THE PANDEMIC TEMPORARILY CLOSED
After meeting Alpenglow Sports owner
Brendan Madigan, she learned about how
the doors of Alpenglow Sports in Tahoe City,
the shop plays a strong role in outdoor eduCalifornia, one of the shop's newest employees
cation and community building, and she
stepped up to the plate. Stefanie Brunswick
realized her search for what she was missing
joined the Alpenglow Sports team in the fall of
while working in LA was over. During her
2019 without any previous outdoor retail exshort time on the floor at Alpenglow Sports,
perience-blissfully unaware of the challenges
she has discovered a love for the personal inthe world would soon face. She had been workteractions with customers that don't exist in
ing for a cause-based startup in Los Angeles
most other aspects of retail.
but realized something was missing. "I was not
growing in the direction I wanted," she says.
"I get to teach, learn from, and connect with
others over shared passions that are a critical
The foundation of Brunswick's love for
part of our beings. It is something I get to exthe outdoors came from her father taking
perience 'at the office' every day," she says.
her on ocean adventures. As an adult, most
of Stefanie's outdoor experience stems from
Her favorite customer interaction so far
backpacking and some climbing. After a lot of
drew on her experience on the TRT. "While
soul searching, she left her LA
talking in length with a cusjob and headed for the Tahoe
tomer about their upcoming
area. She completed the Tahoe Stefanie Brunswick, 25
plans for the TRT, we pulled
Rim Trail (TRT), and it's now
out our map of the basin and
Shop: Alpenglow Sports
one of her favorite trips. She's
Location: Tahoe City, California went over their route, places to
planning to hit the 200-mile
camp, water stops, et cetera,"
Role: Sales associate
John Muir Trail this fall.
she says. "As often happens
Experience: 9 months

when a map is present, our conversation went
off-course, and we started connecting over
other favorite local adventures. I left that day
feeling very full and with a new personal goal
in mind!"
Unfortunately, those lingering experiences
with customers came to an abrupt end with
the pandemic. But, according to Madigan,
that didn't deter Brunswick, who was one of
three employees who made up the nucleus
of the team that kept the shop going. "They
were selfless, compassionate, and realized that their commitment and hard work
could keep our 41-year-old shop alive," says
Madigan. "During this time, we saw growth
in a tremendous fashion, and when adversity hit, they rose to the occasion. Now Stef
exudes the confidence of someone who has
worked here for many, many years."
Brunswick also brought her previous ecommerce and online experience into play
when the shop had to close its doors and support customers remotely. "She really spearheaded the initiative to get our fledgling
platform off the ground," says Madigan. "We
see a fair amount of folks come through our
ranks, but I can say that I could very easily
see Stefanie making a living in the outdoor
industry. Watching her grow over the last six
months and rise to the occasion during such
unprecedented times has been so fun and has
made us all proud to have her as a co-worker.
We're so lucky to have her on the team." O.R.

WORDS OF WISDOM

What advice do you have for new shop
employees?

"Don't be afraid to get after it with
other employees in our big outdoor
playground! It helps to bond with
your work family and to learn
more about gear."
What excites you about outdoor retail work?

"The outdoors has been a place of
growth, regeneration, calm, and fun
for me, and I truly think everyone can
experience that through different avenues. I just want to share that with
other people."

Summer 2020 / OUTDOOR RETAILER 21



Outdoor Retailer - Summer 2020

Table of Contents for the Digital Edition of Outdoor Retailer - Summer 2020

OUTDOOR RETAILER - SUMMER 2020
CONTENTS
THE PULSE
HEADLINES
RETAIL 101
MARKETING
GLOBAL PERSPECTIVE
CASE STUDY
IDEAS
FLOYD LANDIS
AMY HATCH
EMPLOYEE OF THE MON
RESEARCH
THE COVID-19 TIMELINE
HEROES IN CRISIS
ON BLACK JOY
BREAD+BUTTER
SUSTAINABILITY
HOT PICK
THE VIEW
HOW I GOT HERE
#SHOPLIFE
FROM THE ROAD
Outdoor Retailer - Summer 2020 - OUTDOOR RETAILER - SUMMER 2020
Outdoor Retailer - Summer 2020 - Cover2
Outdoor Retailer - Summer 2020 - 1
Outdoor Retailer - Summer 2020 - CONTENTS
Outdoor Retailer - Summer 2020 - 3
Outdoor Retailer - Summer 2020 - 4
Outdoor Retailer - Summer 2020 - 5
Outdoor Retailer - Summer 2020 - 6
Outdoor Retailer - Summer 2020 - THE PULSE
Outdoor Retailer - Summer 2020 - HEADLINES
Outdoor Retailer - Summer 2020 - 9
Outdoor Retailer - Summer 2020 - RETAIL 101
Outdoor Retailer - Summer 2020 - 11
Outdoor Retailer - Summer 2020 - MARKETING
Outdoor Retailer - Summer 2020 - 13
Outdoor Retailer - Summer 2020 - GLOBAL PERSPECTIVE
Outdoor Retailer - Summer 2020 - CASE STUDY
Outdoor Retailer - Summer 2020 - 16
Outdoor Retailer - Summer 2020 - 17
Outdoor Retailer - Summer 2020 - IDEAS
Outdoor Retailer - Summer 2020 - FLOYD LANDIS
Outdoor Retailer - Summer 2020 - AMY HATCH
Outdoor Retailer - Summer 2020 - EMPLOYEE OF THE MON
Outdoor Retailer - Summer 2020 - RESEARCH
Outdoor Retailer - Summer 2020 - 23
Outdoor Retailer - Summer 2020 - THE COVID-19 TIMELINE
Outdoor Retailer - Summer 2020 - 25
Outdoor Retailer - Summer 2020 - 26
Outdoor Retailer - Summer 2020 - 27
Outdoor Retailer - Summer 2020 - 28
Outdoor Retailer - Summer 2020 - 29
Outdoor Retailer - Summer 2020 - 30
Outdoor Retailer - Summer 2020 - 31
Outdoor Retailer - Summer 2020 - HEROES IN CRISIS
Outdoor Retailer - Summer 2020 - 33
Outdoor Retailer - Summer 2020 - 34
Outdoor Retailer - Summer 2020 - 35
Outdoor Retailer - Summer 2020 - 36
Outdoor Retailer - Summer 2020 - 37
Outdoor Retailer - Summer 2020 - ON BLACK JOY
Outdoor Retailer - Summer 2020 - 39
Outdoor Retailer - Summer 2020 - 40
Outdoor Retailer - Summer 2020 - 41
Outdoor Retailer - Summer 2020 - BREAD+BUTTER
Outdoor Retailer - Summer 2020 - 43
Outdoor Retailer - Summer 2020 - SUSTAINABILITY
Outdoor Retailer - Summer 2020 - 45
Outdoor Retailer - Summer 2020 - 46
Outdoor Retailer - Summer 2020 - 47
Outdoor Retailer - Summer 2020 - HOT PICK
Outdoor Retailer - Summer 2020 - 49
Outdoor Retailer - Summer 2020 - THE VIEW
Outdoor Retailer - Summer 2020 - 51
Outdoor Retailer - Summer 2020 - 52
Outdoor Retailer - Summer 2020 - 53
Outdoor Retailer - Summer 2020 - 54
Outdoor Retailer - Summer 2020 - 55
Outdoor Retailer - Summer 2020 - HOW I GOT HERE
Outdoor Retailer - Summer 2020 - 57
Outdoor Retailer - Summer 2020 - #SHOPLIFE
Outdoor Retailer - Summer 2020 - 59
Outdoor Retailer - Summer 2020 - FROM THE ROAD
Outdoor Retailer - Summer 2020 - 61
Outdoor Retailer - Summer 2020 - 62
Outdoor Retailer - Summer 2020 - 63
Outdoor Retailer - Summer 2020 - 64
Outdoor Retailer - Summer 2020 - Cover3
Outdoor Retailer - Summer 2020 - Cover4
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