Outdoor Retailer - Summer 2020 - 25

Jan. 9
The WHO makes a preliminary identification
of the illness as a "novel
coronavirus."

Jan. 20
A 35-year-old man in
Washington state, who
had been visiting family in Wuhan, is the first
person in the U.S. to be
diagnosed with the virus.
On this same day, the first
confirmed case is reported
in South Korea.

Jan. 11
China reports the first known death
caused by the virus. A 61-year-old
man who was a regular customer of
the Huanan Seafood Market succumbs to respiratory failure.

From top: Flckr mstkeast, Courtesy Adventurist Backpacks

March 12
Berkshire East and Catamount,
two small resorts in western
Massachusetts, are the first ski
resorts in the U.S. to shut down
due to COVID-19.

March 11
The WHO declares the
COVID-19 outbreak
to be a pandemic;
President Trump blocks
travel from most of
Europe for 30 days, and
the Dow drops 20%,
launching a bear market.

March 12
Boston-based running brand Tracksmith
suspends its community events and moves to
virtual races and training, offering run maps
online and forming a free Slack Group for
route sharing, workouts, and running tips. "We
know that taking common sense precautions
doesn't have to mean training in isolation," the
brand posts on Twitter.

March 13
The Boston Athletic
Association announces the 124th Boston
Marathon, slated for
April 20, is rescheduled for Sept. 14.

Feb. 11
The WHO gives the
disease caused by the
virus an official name:
COVID-19, an acronym
that stands for "coronavirus disease 2019."

Feb. 5
Roughly 3,700 passengers are quarantined on
the Diamond Princess
cruise ship moored
in Yokohama, Japan.
Ten passengers are
confirmed to have novel
coronavirus.

Jan. 30
The WHO declares the
outbreak a global health
emergency.

Feb. 26
The CDC announces the first case of "community spread" of the virus in the U.S. The
patient, from California, had no history of
travel or exposure to others with the virus.

Feb. 28
The infection rate in
Europe spikes, with 800
people infected in Italy.

Feb. 6
ISPO Beijing, slated for
Feb. 12-15, is canceled.

Jan 31
The Trump administration declares a public
health emergency and
announces travel restrictions from China.

Feb. 19
After a two-week quarantine, nearly 450 passengers from the Diamond
Princess are released.
A total of 621 people
aboard the ship have been
infected.

Feb. 23
Europe faces its first outbreak as
Italy sees a surge in COVID-19
cases. Officials begin to lock
down towns.

March 13
Patagonia closes its 37
retail stores across the
U.S., as well as its website. The brand says employees will receive their
regular pay during the
closure. Smaller brands
like Krimson Klover also
shut down showrooms
and shops.

March 13
President Trump officially
declares a national emergency.

March 14
Gov. Jared Polis issues an executive order to shut down ski
areas in Colorado for a week.
"For those of us who treasure
living our lives outdoors, sacrificing our fun is the easier part,"
says Polis. "But for those who
depend on employment in our
Colorado high country, the uncertainty of how long they will
be out of a job is terrifying."

March 15
Adventurist Backpacks doubles
down on the fight against food insecurity by donating an additional
25 meals for every backpack sold
to help students and families affected by the COVID-19 crisis.
"So far we've been able to provide
10,000 meals to the Response
Fund and hope to reach 50,000
by the end of May," says founder
Kelly Belknap.

Summer 2020 / OUTDOOR RETAILER 25



Outdoor Retailer - Summer 2020

Table of Contents for the Digital Edition of Outdoor Retailer - Summer 2020

OUTDOOR RETAILER - SUMMER 2020
CONTENTS
THE PULSE
HEADLINES
RETAIL 101
MARKETING
GLOBAL PERSPECTIVE
CASE STUDY
IDEAS
FLOYD LANDIS
AMY HATCH
EMPLOYEE OF THE MON
RESEARCH
THE COVID-19 TIMELINE
HEROES IN CRISIS
ON BLACK JOY
BREAD+BUTTER
SUSTAINABILITY
HOT PICK
THE VIEW
HOW I GOT HERE
#SHOPLIFE
FROM THE ROAD
Outdoor Retailer - Summer 2020 - OUTDOOR RETAILER - SUMMER 2020
Outdoor Retailer - Summer 2020 - Cover2
Outdoor Retailer - Summer 2020 - 1
Outdoor Retailer - Summer 2020 - CONTENTS
Outdoor Retailer - Summer 2020 - 3
Outdoor Retailer - Summer 2020 - 4
Outdoor Retailer - Summer 2020 - 5
Outdoor Retailer - Summer 2020 - 6
Outdoor Retailer - Summer 2020 - THE PULSE
Outdoor Retailer - Summer 2020 - HEADLINES
Outdoor Retailer - Summer 2020 - 9
Outdoor Retailer - Summer 2020 - RETAIL 101
Outdoor Retailer - Summer 2020 - 11
Outdoor Retailer - Summer 2020 - MARKETING
Outdoor Retailer - Summer 2020 - 13
Outdoor Retailer - Summer 2020 - GLOBAL PERSPECTIVE
Outdoor Retailer - Summer 2020 - CASE STUDY
Outdoor Retailer - Summer 2020 - 16
Outdoor Retailer - Summer 2020 - 17
Outdoor Retailer - Summer 2020 - IDEAS
Outdoor Retailer - Summer 2020 - FLOYD LANDIS
Outdoor Retailer - Summer 2020 - AMY HATCH
Outdoor Retailer - Summer 2020 - EMPLOYEE OF THE MON
Outdoor Retailer - Summer 2020 - RESEARCH
Outdoor Retailer - Summer 2020 - 23
Outdoor Retailer - Summer 2020 - THE COVID-19 TIMELINE
Outdoor Retailer - Summer 2020 - 25
Outdoor Retailer - Summer 2020 - 26
Outdoor Retailer - Summer 2020 - 27
Outdoor Retailer - Summer 2020 - 28
Outdoor Retailer - Summer 2020 - 29
Outdoor Retailer - Summer 2020 - 30
Outdoor Retailer - Summer 2020 - 31
Outdoor Retailer - Summer 2020 - HEROES IN CRISIS
Outdoor Retailer - Summer 2020 - 33
Outdoor Retailer - Summer 2020 - 34
Outdoor Retailer - Summer 2020 - 35
Outdoor Retailer - Summer 2020 - 36
Outdoor Retailer - Summer 2020 - 37
Outdoor Retailer - Summer 2020 - ON BLACK JOY
Outdoor Retailer - Summer 2020 - 39
Outdoor Retailer - Summer 2020 - 40
Outdoor Retailer - Summer 2020 - 41
Outdoor Retailer - Summer 2020 - BREAD+BUTTER
Outdoor Retailer - Summer 2020 - 43
Outdoor Retailer - Summer 2020 - SUSTAINABILITY
Outdoor Retailer - Summer 2020 - 45
Outdoor Retailer - Summer 2020 - 46
Outdoor Retailer - Summer 2020 - 47
Outdoor Retailer - Summer 2020 - HOT PICK
Outdoor Retailer - Summer 2020 - 49
Outdoor Retailer - Summer 2020 - THE VIEW
Outdoor Retailer - Summer 2020 - 51
Outdoor Retailer - Summer 2020 - 52
Outdoor Retailer - Summer 2020 - 53
Outdoor Retailer - Summer 2020 - 54
Outdoor Retailer - Summer 2020 - 55
Outdoor Retailer - Summer 2020 - HOW I GOT HERE
Outdoor Retailer - Summer 2020 - 57
Outdoor Retailer - Summer 2020 - #SHOPLIFE
Outdoor Retailer - Summer 2020 - 59
Outdoor Retailer - Summer 2020 - FROM THE ROAD
Outdoor Retailer - Summer 2020 - 61
Outdoor Retailer - Summer 2020 - 62
Outdoor Retailer - Summer 2020 - 63
Outdoor Retailer - Summer 2020 - 64
Outdoor Retailer - Summer 2020 - Cover3
Outdoor Retailer - Summer 2020 - Cover4
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