Outdoor Retailer - Summer 2020 - 26

Feature .01

March 15
The CDC recommends
no gatherings of 50 or
more people. Several
hundred uphill skiers gather at Arapahoe
Basin, Colorado, on the
first day the mountain is
closed to downhill skiing,
forcing the mountain to
shut down to uphill skiing.

26 OUTDOOR RETAILER

March 16
With ski resorts closing nationwide,
Colorado specialty retailers like Alpine
Quest Sports in Edwards, Wilderness
Sports in Summit County, Mountain
Outfitters in Breckenridge, and Bentgate in
Golden, as well as Utah's Wasatch Touring
in Salt Lake City and White Pine Touring
and Jans in Park City experience an unprecedented run on alpine touring gear to
rent and to buy.

March 16
Oregon-based Nike, which has 384 retail shops in the U.S.,
closes its stores in multiple countries around the world.
Under Armour closes its 188 company stores in North
America. REI closes up shop, but its website remains open
with free shipping, and the site features articles to help
people find ways to get outside. Columbia closes its stores
and makes online yoga and meditation classes available
during the pandemic. VF Corp stores, including JanSport,
The North Face, Timberland, and Vans, are all closed.

March 15
While delivering N95 masks to a
local health care provider, North
Carolina-based SylvanSport
sees the need for better temporary shelters for patient assessment. The brand makes its
GO campers and GOzeebo tent
systems available for frontline
workers.

March 21
Nike launches the #playinside campaign to promote
social distancing. "If you ever
dreamed of playing for millions
around the world, now is your
chance. Play inside, play for the
world," reads the campaign.

March 21
This week, alcohol
sales skyrocket 55%
compared with this
week last year, according to market
research firm Nielsen.
Meanwhile, liquor
stores are deemed essential by many states.

March 16
The National Institutes of Health
announces that it has begun a
Phase 1 clinical trial of an investigational vaccine for COVID-19.
The open-label trial enrolls 45
healthy adult volunteers ages 18
to 55 years over approximately
six weeks. A Phase 3 study of the
mRNA-1273 vaccine will begin in
July 2020 and will include 30,000
participants across the U.S.

March 20
Yellowstone and Yosemite
National Parks, which collectively receive 11 million
visitors yearly, close down.

March 22
Backpack-maker Mystery Ranch teams up with the
local Bozeman community and fellow outdoor brands
like Nite Ize (which kicks in much sought-after elastic) in a collaborative mask-making effort. The brand
donates supplies to a community sewing effort, then
steps up and transitions its sewing floor and employees to manufacture additional face masks for medical
personnel in the Gallatin Valley. By mid-April, 7,000
masks would be produced.

/ Summer 2020

March 19
For the first time since the
pandemic began, China reports no new local infections.
By now, nearly all states in
America have declared a
state of emergency.

March 19
Brendan Madigan, owner of Lake Tahoe's
Alpenglow Sports, asks the community for
support on Facebook. Customers and fans of
the iconic shop respond by buying $75,000
in gift cards in the next four days (and a total
of nearly $100,000 by mid-April). "The outpouring of support from our 41-year family
has been staggering," Madigan says. "Your
support has had us in tears over the last week
as we fight to keep the shop alive."

March 22
Cotopaxi teams up with members of
the Utah business community to raise
$5 million to support those impacted
by the pandemic. All proceeds from the
brand's #OneUtah T-shirt sales will be
distributed to local partners supporting
COVID-19 relief efforts in hard-hit rural
and outdoor communities.

March 23
Prime Minister Boris
Johnson locks down
Britain, closing nonessential shops and ordering
residents to stay home
except for trips for food or
medicine. New York City
confirms 21,000 cases of
COVID-19, making it the
epicenter of the outbreak
in the U.S.

From top: Yahoo, Courtesy Mystery Ranch

March 15
Vail Resorts, which owns 37 resorts worldwide, announces its North American resorts and retail outlets will shut
down for a week. Two days later, the decision would be
made to shut down for the season. "These are unprecedented, challenging times for everyone. We will continue
to navigate these unchartered waters with our guests, our
employees, and our communities remaining our highest
priority," said Rob Katz, Vail Resorts CEO, in a statement.
Alterra Mountain Company, owner of 15 ski areas, including
Mammoth, Squaw Valley Alpine Meadows, Winter Park,
and Steamboat, suspends operations, and ski areas nationwide follow suit.



Outdoor Retailer - Summer 2020

Table of Contents for the Digital Edition of Outdoor Retailer - Summer 2020

OUTDOOR RETAILER - SUMMER 2020
CONTENTS
THE PULSE
HEADLINES
RETAIL 101
MARKETING
GLOBAL PERSPECTIVE
CASE STUDY
IDEAS
FLOYD LANDIS
AMY HATCH
EMPLOYEE OF THE MON
RESEARCH
THE COVID-19 TIMELINE
HEROES IN CRISIS
ON BLACK JOY
BREAD+BUTTER
SUSTAINABILITY
HOT PICK
THE VIEW
HOW I GOT HERE
#SHOPLIFE
FROM THE ROAD
Outdoor Retailer - Summer 2020 - OUTDOOR RETAILER - SUMMER 2020
Outdoor Retailer - Summer 2020 - Cover2
Outdoor Retailer - Summer 2020 - 1
Outdoor Retailer - Summer 2020 - CONTENTS
Outdoor Retailer - Summer 2020 - 3
Outdoor Retailer - Summer 2020 - 4
Outdoor Retailer - Summer 2020 - 5
Outdoor Retailer - Summer 2020 - 6
Outdoor Retailer - Summer 2020 - THE PULSE
Outdoor Retailer - Summer 2020 - HEADLINES
Outdoor Retailer - Summer 2020 - 9
Outdoor Retailer - Summer 2020 - RETAIL 101
Outdoor Retailer - Summer 2020 - 11
Outdoor Retailer - Summer 2020 - MARKETING
Outdoor Retailer - Summer 2020 - 13
Outdoor Retailer - Summer 2020 - GLOBAL PERSPECTIVE
Outdoor Retailer - Summer 2020 - CASE STUDY
Outdoor Retailer - Summer 2020 - 16
Outdoor Retailer - Summer 2020 - 17
Outdoor Retailer - Summer 2020 - IDEAS
Outdoor Retailer - Summer 2020 - FLOYD LANDIS
Outdoor Retailer - Summer 2020 - AMY HATCH
Outdoor Retailer - Summer 2020 - EMPLOYEE OF THE MON
Outdoor Retailer - Summer 2020 - RESEARCH
Outdoor Retailer - Summer 2020 - 23
Outdoor Retailer - Summer 2020 - THE COVID-19 TIMELINE
Outdoor Retailer - Summer 2020 - 25
Outdoor Retailer - Summer 2020 - 26
Outdoor Retailer - Summer 2020 - 27
Outdoor Retailer - Summer 2020 - 28
Outdoor Retailer - Summer 2020 - 29
Outdoor Retailer - Summer 2020 - 30
Outdoor Retailer - Summer 2020 - 31
Outdoor Retailer - Summer 2020 - HEROES IN CRISIS
Outdoor Retailer - Summer 2020 - 33
Outdoor Retailer - Summer 2020 - 34
Outdoor Retailer - Summer 2020 - 35
Outdoor Retailer - Summer 2020 - 36
Outdoor Retailer - Summer 2020 - 37
Outdoor Retailer - Summer 2020 - ON BLACK JOY
Outdoor Retailer - Summer 2020 - 39
Outdoor Retailer - Summer 2020 - 40
Outdoor Retailer - Summer 2020 - 41
Outdoor Retailer - Summer 2020 - BREAD+BUTTER
Outdoor Retailer - Summer 2020 - 43
Outdoor Retailer - Summer 2020 - SUSTAINABILITY
Outdoor Retailer - Summer 2020 - 45
Outdoor Retailer - Summer 2020 - 46
Outdoor Retailer - Summer 2020 - 47
Outdoor Retailer - Summer 2020 - HOT PICK
Outdoor Retailer - Summer 2020 - 49
Outdoor Retailer - Summer 2020 - THE VIEW
Outdoor Retailer - Summer 2020 - 51
Outdoor Retailer - Summer 2020 - 52
Outdoor Retailer - Summer 2020 - 53
Outdoor Retailer - Summer 2020 - 54
Outdoor Retailer - Summer 2020 - 55
Outdoor Retailer - Summer 2020 - HOW I GOT HERE
Outdoor Retailer - Summer 2020 - 57
Outdoor Retailer - Summer 2020 - #SHOPLIFE
Outdoor Retailer - Summer 2020 - 59
Outdoor Retailer - Summer 2020 - FROM THE ROAD
Outdoor Retailer - Summer 2020 - 61
Outdoor Retailer - Summer 2020 - 62
Outdoor Retailer - Summer 2020 - 63
Outdoor Retailer - Summer 2020 - 64
Outdoor Retailer - Summer 2020 - Cover3
Outdoor Retailer - Summer 2020 - Cover4
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day1
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-august-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-july-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-june-2021
https://www.nxtbook.com/emerald/outdoorretailer/may_2021
https://www.nxtbook.com/emerald/outdoorretailer/april_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/march_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/february_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/january_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/december_2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07212020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07072020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06232020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06162020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06092020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06022020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05272020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05192020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/weeeekly_05052020__JJ
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05122020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05052020
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day3_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day1_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/201707
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016winter
https://www.nxtbookmedia.com