Outdoor Retailer - Summer 2020 - 27

March 16
The leadership at Evo, whose shops
in Denver, Portland, and Seattle have
closed down, begins donating vacation days to hourly employees who
can't work due to coronavirus. By
April 15, 40 employees will have contributed vacation days, with donations
adding up to 2,750 hours-and $44K
worth of paid time available.

March 17
With more than 6,500
infections and 140
deaths, France goes on
nationwide lockdown, a
cordon sanitaire.

March 16
Adidas vows to stay open. "We have to keep the
company going and open for business to ensure
that we can pay our monthly bills and salaries to
everyone," Adidas Group CEO Kasper Rorsted
said in an email to employees. "Closing down is
easy; staying open in a healthy environment requires courage, persistence, and focus."

March 18
In response to the pandemic, the
Americans for Free Trade (of which
SIA, OIA, National Ski & Snowboard
Retailers Association, and National
Sporting Goods Association are
members) presses President Trump to
suspend tariffs with China to "provide
relief to millions of American farmers,
manufacturers, and consumers."

From top: Courtesy EVO, Courtesy Eric Henderson

March 18
Nike CEO John Donahoe
and his wife, Eileen, along
with other Nike execs,
donate $7 million to
Oregon Health & Science
University to support
statewide efforts to contain, diagnose, and treat
COVID-19.

March 23
Factories making nonessential goods in Italy are forced
to shut down. In the wake of the closures, the Oberalp
Group, the parent company of Salewa, Dynafit, and Evolv,
switches from making Gore-Tex jackets in its Montebelluna
factory to producing medical protective equipment. In the
first week, the factory churns out and delivers 50,000
washable protective face masks and 800 water-repellent
protective coats utilizing leftover high-tech fabrics. "Of
course, there will be big losses. But we are a company with
broad shoulders, highly motivated employees, and good
organization," Heiner Oberrauch (pictured right), president
of the Oberalp Group, tells Alpin magazine.

March 17
Under fire, Adidas reverses its decision, closing
retail stores in the U.S.,
Canada, and Europe.

March 18
Snowsports Industries America (SIA)
launches a COVID-19 industry hub,
hosting Thursday Town Halls, offering resources on financing options
for small businesses, and producing
webinars and podcasts.

March 18
Keen pledges to donate
100,000 pairs of shoes to
health care workers and
others in dire need of footwear. Keen asks its fans to
recommend folks in need
of shoes.

March 18
Shops like Sweetwater Surf in
Wrightsville Beach, North Carolina,
and Coastal Edge Surf Shop in
Virginia begin to offer curbside pickup
rather than in-store shopping. Stores
nationwide follow suit.

March 18
Secretary of the Interior David Bernhardt directs the National
Park Service to temporarily suspend the collection of park
entrance fees. "This small step makes it a little easier for the
American public to enjoy the outdoors in our incredible national
parks," says Bernhardt. "Our vast public lands ... offer special
outdoor experiences to recreate, embrace nature, and implement
some social distancing." The following day, Bernhardt directs the
U.S. Fish and Wildlife Service to temporarily suspend the collection of entrance fees at national wildlife refuges.

March 24
India, a country of
1.3 billion people,
institutes a 21-day
lockdown
March 24
Officials (finally) announce
that the Summer Olympics
in Tokyo will be delayed
until 2021.

March 24
After three dozen search-and-rescue volunteers
rescue a snowboarder seriously injured in an
avalanche near Ophir, Colorado, the San Miguel
County Sheriff posts on Facebook: "Sheriff Bill
Masters wants to remind people of the dangers of
the backcountry 'especially in light of COVID-19
when our local resources are stretched and incidents like this stretch them even more. People
need to use their friggin' heads.'"

Summer 2020 / OUTDOOR RETAILER 27



Outdoor Retailer - Summer 2020

Table of Contents for the Digital Edition of Outdoor Retailer - Summer 2020

OUTDOOR RETAILER - SUMMER 2020
CONTENTS
THE PULSE
HEADLINES
RETAIL 101
MARKETING
GLOBAL PERSPECTIVE
CASE STUDY
IDEAS
FLOYD LANDIS
AMY HATCH
EMPLOYEE OF THE MON
RESEARCH
THE COVID-19 TIMELINE
HEROES IN CRISIS
ON BLACK JOY
BREAD+BUTTER
SUSTAINABILITY
HOT PICK
THE VIEW
HOW I GOT HERE
#SHOPLIFE
FROM THE ROAD
Outdoor Retailer - Summer 2020 - OUTDOOR RETAILER - SUMMER 2020
Outdoor Retailer - Summer 2020 - Cover2
Outdoor Retailer - Summer 2020 - 1
Outdoor Retailer - Summer 2020 - CONTENTS
Outdoor Retailer - Summer 2020 - 3
Outdoor Retailer - Summer 2020 - 4
Outdoor Retailer - Summer 2020 - 5
Outdoor Retailer - Summer 2020 - 6
Outdoor Retailer - Summer 2020 - THE PULSE
Outdoor Retailer - Summer 2020 - HEADLINES
Outdoor Retailer - Summer 2020 - 9
Outdoor Retailer - Summer 2020 - RETAIL 101
Outdoor Retailer - Summer 2020 - 11
Outdoor Retailer - Summer 2020 - MARKETING
Outdoor Retailer - Summer 2020 - 13
Outdoor Retailer - Summer 2020 - GLOBAL PERSPECTIVE
Outdoor Retailer - Summer 2020 - CASE STUDY
Outdoor Retailer - Summer 2020 - 16
Outdoor Retailer - Summer 2020 - 17
Outdoor Retailer - Summer 2020 - IDEAS
Outdoor Retailer - Summer 2020 - FLOYD LANDIS
Outdoor Retailer - Summer 2020 - AMY HATCH
Outdoor Retailer - Summer 2020 - EMPLOYEE OF THE MON
Outdoor Retailer - Summer 2020 - RESEARCH
Outdoor Retailer - Summer 2020 - 23
Outdoor Retailer - Summer 2020 - THE COVID-19 TIMELINE
Outdoor Retailer - Summer 2020 - 25
Outdoor Retailer - Summer 2020 - 26
Outdoor Retailer - Summer 2020 - 27
Outdoor Retailer - Summer 2020 - 28
Outdoor Retailer - Summer 2020 - 29
Outdoor Retailer - Summer 2020 - 30
Outdoor Retailer - Summer 2020 - 31
Outdoor Retailer - Summer 2020 - HEROES IN CRISIS
Outdoor Retailer - Summer 2020 - 33
Outdoor Retailer - Summer 2020 - 34
Outdoor Retailer - Summer 2020 - 35
Outdoor Retailer - Summer 2020 - 36
Outdoor Retailer - Summer 2020 - 37
Outdoor Retailer - Summer 2020 - ON BLACK JOY
Outdoor Retailer - Summer 2020 - 39
Outdoor Retailer - Summer 2020 - 40
Outdoor Retailer - Summer 2020 - 41
Outdoor Retailer - Summer 2020 - BREAD+BUTTER
Outdoor Retailer - Summer 2020 - 43
Outdoor Retailer - Summer 2020 - SUSTAINABILITY
Outdoor Retailer - Summer 2020 - 45
Outdoor Retailer - Summer 2020 - 46
Outdoor Retailer - Summer 2020 - 47
Outdoor Retailer - Summer 2020 - HOT PICK
Outdoor Retailer - Summer 2020 - 49
Outdoor Retailer - Summer 2020 - THE VIEW
Outdoor Retailer - Summer 2020 - 51
Outdoor Retailer - Summer 2020 - 52
Outdoor Retailer - Summer 2020 - 53
Outdoor Retailer - Summer 2020 - 54
Outdoor Retailer - Summer 2020 - 55
Outdoor Retailer - Summer 2020 - HOW I GOT HERE
Outdoor Retailer - Summer 2020 - 57
Outdoor Retailer - Summer 2020 - #SHOPLIFE
Outdoor Retailer - Summer 2020 - 59
Outdoor Retailer - Summer 2020 - FROM THE ROAD
Outdoor Retailer - Summer 2020 - 61
Outdoor Retailer - Summer 2020 - 62
Outdoor Retailer - Summer 2020 - 63
Outdoor Retailer - Summer 2020 - 64
Outdoor Retailer - Summer 2020 - Cover3
Outdoor Retailer - Summer 2020 - Cover4
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day3
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https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day1_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
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https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
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https://www.nxtbookmedia.com