Outdoor Retailer - Summer 2020 - 28

March 25
Wigwam's factory in
Sheboygan, Wisconsin,
which makes SynchroKnit
socks, closes by order of Gov.
Tony Evors. The brand sponsors a series of free virtual
running races spread over
eight weeks in the spring.

March 24
Nike announces it is
prototyping face shields
for doctors and nurses in
Oregon.

March 30
The total number of
deaths in the U.S.
due to COVID-19 surpassed the reported
3,500 death toll in
China. (Spain, Italy,
and France also report
more deaths than
China, as of March 31.)

March 25
The Trump administration
and Senate leaders finalize
an agreement on a historic
$2 trillion rescue package to
address the devastating economic impacts resulting from
the pandemic.

March 30
Grassroots Outdoor
Alliance cancels its
Connect trade show,
slated for June 12-15. It
replaces the show with a
collaborative digital framework to support the spring
buying cycle.

March 30
This week, Simms Fishing
Products, known for its high-tech
waders, produces and delivers
its first batch of protective medical gowns to nearby Bozeman
Health's front-line workers.
Simms identifies a technical
three-layer waterproof, breathable material on-site that meets
the requirements for medical use,
and the brand's sewers quickly
mobilize. By mid-April, Simms will
produce 3,000 gowns.

28 OUTDOOR RETAILER

March 25
In the face of its Park City facility being closed,
Uncharted Supply moves production of survival
packs to Cotopaxi's warehouse in Salt Lake City
in a 24-hour whirlwind mobilization. The collaboration between brands also includes plans for
Uncharted to hire out-of-work Cotopaxi staffers
to help with manufacturing.

/ Summer 2020

March 25
Shaggy's Copper Country
Skis, which handcrafts skis in
Northern Michigan, announces
it has transitioned from making
skis to manufacturing anti-fog
face and eye shields and for
hospitals and health care workers. The brand also organizes a
GoFundMe campaign to donate
20,000 face shields to the State
of Michigan Supply Bank.

March 26
Total confirmed cases in the
U.S. reach 82,404, surpassing China's 81,782 and Italy's
80,589. Stay-at-home orders are issued in 22 states,
putting roughly half of all
Americans in lockdown.

March 25
Camping brand
SylvanSport retools
its factories to make
face shields and begins delivering 1,000
face shields daily, with
plans to ramp up production to 2,000 a day
by mid-April.

March 30
Thousand, a woman-owned
and led LA-based bike brand,
launches the Courier Care
Program, providing bike couriers and others delivering
essential supplies like food,
groceries, medications, face
masks, and items for health
care facilities a free Thousand
Heritage helmet. In the first
week, the brand sends out
more than 100 helmets.

March 31
The Coalition to Protect America's National
Parks sends a letter to Secretary Bernhardt
urging him to close public access to parks.
"We are writing to express our grave concerns that, in the face of the COVID-19 pandemic, the most popular attractions in many
national parks ... remain open and easily accessible to park visitors. It is frightening that
you continue to allow and encourage park
visitation. ... It simply defies logic and human behavior to think that people who have
driven long distances to see the [Grand]
Canyon would not park and stand in clusters
at such sites."

March 28
The Oregonian reports that Tim
Boyle (pictured left), president and CEO of Columbia
Sportswear, has agreed to
slash his pay from $3.3 million
to $10,000 a year; Columbia's
3,500 retail employees continue to receive paychecks while
shops are closed under a "catastrophic pay" program.

March 31
Cascade Designs, parent company to outdoor
brands Mountain Safety
Research, Therma-Rest, Platypus,
PackTowl, and SealLine,
transitions its Seattlebased factory to manufacture ASTM Level 1
medical masks. The
facility plans to manufacture up to 20,000
medical masks daily.

March 31
Sales of Tracksmith's loungewear Trackhouse Collection are
up 92% from February to March.

From top: Courtesy Paige Boucher, Courtesy Sylvan Sport, Courtesy Columbia, Courtesy Lee Glandorf

March 24
This week, tourists fl ood
Great Smoky Mountains
National Park in North
Carolina and Tennessee.
The park sees 30,000
visitors daily, 5,000
more than the daily
March average.



Outdoor Retailer - Summer 2020

Table of Contents for the Digital Edition of Outdoor Retailer - Summer 2020

OUTDOOR RETAILER - SUMMER 2020
CONTENTS
THE PULSE
HEADLINES
RETAIL 101
MARKETING
GLOBAL PERSPECTIVE
CASE STUDY
IDEAS
FLOYD LANDIS
AMY HATCH
EMPLOYEE OF THE MON
RESEARCH
THE COVID-19 TIMELINE
HEROES IN CRISIS
ON BLACK JOY
BREAD+BUTTER
SUSTAINABILITY
HOT PICK
THE VIEW
HOW I GOT HERE
#SHOPLIFE
FROM THE ROAD
Outdoor Retailer - Summer 2020 - OUTDOOR RETAILER - SUMMER 2020
Outdoor Retailer - Summer 2020 - Cover2
Outdoor Retailer - Summer 2020 - 1
Outdoor Retailer - Summer 2020 - CONTENTS
Outdoor Retailer - Summer 2020 - 3
Outdoor Retailer - Summer 2020 - 4
Outdoor Retailer - Summer 2020 - 5
Outdoor Retailer - Summer 2020 - 6
Outdoor Retailer - Summer 2020 - THE PULSE
Outdoor Retailer - Summer 2020 - HEADLINES
Outdoor Retailer - Summer 2020 - 9
Outdoor Retailer - Summer 2020 - RETAIL 101
Outdoor Retailer - Summer 2020 - 11
Outdoor Retailer - Summer 2020 - MARKETING
Outdoor Retailer - Summer 2020 - 13
Outdoor Retailer - Summer 2020 - GLOBAL PERSPECTIVE
Outdoor Retailer - Summer 2020 - CASE STUDY
Outdoor Retailer - Summer 2020 - 16
Outdoor Retailer - Summer 2020 - 17
Outdoor Retailer - Summer 2020 - IDEAS
Outdoor Retailer - Summer 2020 - FLOYD LANDIS
Outdoor Retailer - Summer 2020 - AMY HATCH
Outdoor Retailer - Summer 2020 - EMPLOYEE OF THE MON
Outdoor Retailer - Summer 2020 - RESEARCH
Outdoor Retailer - Summer 2020 - 23
Outdoor Retailer - Summer 2020 - THE COVID-19 TIMELINE
Outdoor Retailer - Summer 2020 - 25
Outdoor Retailer - Summer 2020 - 26
Outdoor Retailer - Summer 2020 - 27
Outdoor Retailer - Summer 2020 - 28
Outdoor Retailer - Summer 2020 - 29
Outdoor Retailer - Summer 2020 - 30
Outdoor Retailer - Summer 2020 - 31
Outdoor Retailer - Summer 2020 - HEROES IN CRISIS
Outdoor Retailer - Summer 2020 - 33
Outdoor Retailer - Summer 2020 - 34
Outdoor Retailer - Summer 2020 - 35
Outdoor Retailer - Summer 2020 - 36
Outdoor Retailer - Summer 2020 - 37
Outdoor Retailer - Summer 2020 - ON BLACK JOY
Outdoor Retailer - Summer 2020 - 39
Outdoor Retailer - Summer 2020 - 40
Outdoor Retailer - Summer 2020 - 41
Outdoor Retailer - Summer 2020 - BREAD+BUTTER
Outdoor Retailer - Summer 2020 - 43
Outdoor Retailer - Summer 2020 - SUSTAINABILITY
Outdoor Retailer - Summer 2020 - 45
Outdoor Retailer - Summer 2020 - 46
Outdoor Retailer - Summer 2020 - 47
Outdoor Retailer - Summer 2020 - HOT PICK
Outdoor Retailer - Summer 2020 - 49
Outdoor Retailer - Summer 2020 - THE VIEW
Outdoor Retailer - Summer 2020 - 51
Outdoor Retailer - Summer 2020 - 52
Outdoor Retailer - Summer 2020 - 53
Outdoor Retailer - Summer 2020 - 54
Outdoor Retailer - Summer 2020 - 55
Outdoor Retailer - Summer 2020 - HOW I GOT HERE
Outdoor Retailer - Summer 2020 - 57
Outdoor Retailer - Summer 2020 - #SHOPLIFE
Outdoor Retailer - Summer 2020 - 59
Outdoor Retailer - Summer 2020 - FROM THE ROAD
Outdoor Retailer - Summer 2020 - 61
Outdoor Retailer - Summer 2020 - 62
Outdoor Retailer - Summer 2020 - 63
Outdoor Retailer - Summer 2020 - 64
Outdoor Retailer - Summer 2020 - Cover3
Outdoor Retailer - Summer 2020 - Cover4
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