Outdoor Retailer - Summer 2020 - 29

Feature .01
March 26
Outdoor Research, which makes gear for both
the outdoor industry and the military, announces
it is converting its onshore manufacturing facility in Seattle to produce PPE on a grand scale.
Once fully ramped up, the brand plans to produce more than 200,000 masks per day-the
majority of those will be FDA-certified ASTM
level-3 surgical masks and N95 respirator
masks, in addition to basic fabric masks. The
company is adding 100 workers to meet demand
while implementing safety protocols like temperature checks for workers.

From top: Courttesy Outdoor Research, Courtesy Emily Banks, Scott Martin, Courtesy NPS

March 26
Vanessa Friedman, fashion director
and chief fashion critic for The New
York Times, suggests that shopping
online might be a lifeline for designers and small retailers. "Shopping
during a pandemic seems just the
other side of wrong," she writes, but
then acknowledges: "Sometimes
a fleece is only a fleece. And sometimes it can be a creative rescue
line, and a bet on the future."

March 28
Jon Schaefer, GM of Berkshire
East ski area, receives an email
from Mike Halperin, a New York
City ER Doctor, asking for ski
goggles for front-line medical
workers as they run out of PPE.
The Goggles for Docs website
for connecting donors with hospitals is launched the next day,
and by day three, 1,600 pairs of
goggles would be shipped out.

April 1
Grand Canyon National Park,
including all visitor facilities,
trails, and roads, closes until
further notice after Coconino
County health officials urged
the park service to close out
of "extreme concern" for the
safety of the local community.
Joshua Tree National Park
also closes to visitors today.

March 26
Footwear brand Chaco shifts the focus of the industrial sewing machines
at its Michigan-based ReChaco factory from sandal repairs to the production of face masks and other PPE. The brand utilizes its backstock of materials and taps into its production team's decades of sewing expertise.
"We at Chaco are doers. It's not in our team's DNA to stand by when we
have the opportunity and resources to take action," says Lisa Kondrat, director of operations for ReChaco. "We want our skills and machinery to be
useful in this crisis." The brand's mobile repair Chaco bus, outfitted with
sewing machines, hot knives, and other equipment for mending sandals
(intended for the brand's 2020 Roving Repairs Summer Tour), shifts to
prototyping and producing PPE in the Pacific Northwest.

March 26
Matt Wyatt, staff writer for the
San Antonio Express-News
writes: "Hunting and fishing were
'social distancing' before it was a
thing. The quest for game or fish
is often only a search for solace,
the peace and quiet that can be
unattainable amid the noise of
everyday life. Sometimes seeking
seclusion is the lone goal."

March 27
SIA launches
#CurbYourTurns, a
new social media campaign to encourage responsible recreating to
help flatten the curve
and to not overwhelm
the limited resources
of hospitals.

March 26
Having transitioned from making visors for hockey
helmets to face shields for front-line workers at its
factories in upstate New York and Quebec, Bauer
Hockey has 100,000 devices ready to deliver and a
plan to scale up quickly to deliver 2.25 million by the
end of May. When the brand maximizes its capacity
to fulfill orders, it shares its manufacturing instructions online so others can produce the face shields.

March 27
Following the recommendation of the Bavarian State
Government, OutDoor by
ISPO 2020, slated for late
June in Munich, Germany,
is canceled.

March 26
Rumpl launches the
Rumpl's Got You
Covered sales program.
Until April 30, the brand
will kick 30% back to
closed retail stores that
send consumers to the
brand's online platform.

April 1
The website for Brands x Better
launches. The coalition was created by Nate Checketts, CEO
and co-founder of performance
lifestyle startup Rhone. Along
with Rhone, 120-plus brands,
including outdoor companies like
Cotopaxi, Revo, Rumpl, Nomatic,
Lander, and Harrow Sports, commit to donating at least 2% of
direct sales or 10% of proceeds
to nonprofits supporting the
COVID-19 crisis.

April 2
Outdoor Retailer's Summer Market 2020, scheduled for
June 23-25 in Denver, is canceled. "Despite canceling
our in-person summer show, we are committed to keeping us all connected because it's with the help of each
other that we move forward. As the largest network of
outdoor businesses, we are doing everything we can to
leverage that for the health of our industry," said Marisa
Nicholson, Outdoor Retailer's senior vice president and
show director, in a statement to the industry.

Summer 2020 / OUTDOOR RETAILER 29



Outdoor Retailer - Summer 2020

Table of Contents for the Digital Edition of Outdoor Retailer - Summer 2020

OUTDOOR RETAILER - SUMMER 2020
CONTENTS
THE PULSE
HEADLINES
RETAIL 101
MARKETING
GLOBAL PERSPECTIVE
CASE STUDY
IDEAS
FLOYD LANDIS
AMY HATCH
EMPLOYEE OF THE MON
RESEARCH
THE COVID-19 TIMELINE
HEROES IN CRISIS
ON BLACK JOY
BREAD+BUTTER
SUSTAINABILITY
HOT PICK
THE VIEW
HOW I GOT HERE
#SHOPLIFE
FROM THE ROAD
Outdoor Retailer - Summer 2020 - OUTDOOR RETAILER - SUMMER 2020
Outdoor Retailer - Summer 2020 - Cover2
Outdoor Retailer - Summer 2020 - 1
Outdoor Retailer - Summer 2020 - CONTENTS
Outdoor Retailer - Summer 2020 - 3
Outdoor Retailer - Summer 2020 - 4
Outdoor Retailer - Summer 2020 - 5
Outdoor Retailer - Summer 2020 - 6
Outdoor Retailer - Summer 2020 - THE PULSE
Outdoor Retailer - Summer 2020 - HEADLINES
Outdoor Retailer - Summer 2020 - 9
Outdoor Retailer - Summer 2020 - RETAIL 101
Outdoor Retailer - Summer 2020 - 11
Outdoor Retailer - Summer 2020 - MARKETING
Outdoor Retailer - Summer 2020 - 13
Outdoor Retailer - Summer 2020 - GLOBAL PERSPECTIVE
Outdoor Retailer - Summer 2020 - CASE STUDY
Outdoor Retailer - Summer 2020 - 16
Outdoor Retailer - Summer 2020 - 17
Outdoor Retailer - Summer 2020 - IDEAS
Outdoor Retailer - Summer 2020 - FLOYD LANDIS
Outdoor Retailer - Summer 2020 - AMY HATCH
Outdoor Retailer - Summer 2020 - EMPLOYEE OF THE MON
Outdoor Retailer - Summer 2020 - RESEARCH
Outdoor Retailer - Summer 2020 - 23
Outdoor Retailer - Summer 2020 - THE COVID-19 TIMELINE
Outdoor Retailer - Summer 2020 - 25
Outdoor Retailer - Summer 2020 - 26
Outdoor Retailer - Summer 2020 - 27
Outdoor Retailer - Summer 2020 - 28
Outdoor Retailer - Summer 2020 - 29
Outdoor Retailer - Summer 2020 - 30
Outdoor Retailer - Summer 2020 - 31
Outdoor Retailer - Summer 2020 - HEROES IN CRISIS
Outdoor Retailer - Summer 2020 - 33
Outdoor Retailer - Summer 2020 - 34
Outdoor Retailer - Summer 2020 - 35
Outdoor Retailer - Summer 2020 - 36
Outdoor Retailer - Summer 2020 - 37
Outdoor Retailer - Summer 2020 - ON BLACK JOY
Outdoor Retailer - Summer 2020 - 39
Outdoor Retailer - Summer 2020 - 40
Outdoor Retailer - Summer 2020 - 41
Outdoor Retailer - Summer 2020 - BREAD+BUTTER
Outdoor Retailer - Summer 2020 - 43
Outdoor Retailer - Summer 2020 - SUSTAINABILITY
Outdoor Retailer - Summer 2020 - 45
Outdoor Retailer - Summer 2020 - 46
Outdoor Retailer - Summer 2020 - 47
Outdoor Retailer - Summer 2020 - HOT PICK
Outdoor Retailer - Summer 2020 - 49
Outdoor Retailer - Summer 2020 - THE VIEW
Outdoor Retailer - Summer 2020 - 51
Outdoor Retailer - Summer 2020 - 52
Outdoor Retailer - Summer 2020 - 53
Outdoor Retailer - Summer 2020 - 54
Outdoor Retailer - Summer 2020 - 55
Outdoor Retailer - Summer 2020 - HOW I GOT HERE
Outdoor Retailer - Summer 2020 - 57
Outdoor Retailer - Summer 2020 - #SHOPLIFE
Outdoor Retailer - Summer 2020 - 59
Outdoor Retailer - Summer 2020 - FROM THE ROAD
Outdoor Retailer - Summer 2020 - 61
Outdoor Retailer - Summer 2020 - 62
Outdoor Retailer - Summer 2020 - 63
Outdoor Retailer - Summer 2020 - 64
Outdoor Retailer - Summer 2020 - Cover3
Outdoor Retailer - Summer 2020 - Cover4
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