Contents: Departments P. 8 P. 20 7 THE PULSE 8 HEADLINES The COVID-19 pandemic and tariffs are forcing many manufacturers to rethink supply chains. 10 RETAIL 101 Bob Phibbs, the Retail Doctor, dispenses advice on how to keep your shop open and thriving. 12 MARKETING People are flocking to the outdoors. Now what? 14 GLOBAL PERSPECTIVE Scandinavia understands sustainability. 15 CASE STUDY Retailers and manufacturers are getting creative when it comes to launching new products. 18 IDEAS 19 FLOYD LANDIS The disgraced cycling star finds a new life in CBD. 20 AMY HATCH This is how Garage Grown Gear is getting it done. 21 EMPLOYEE OF THE MONTH P. 12 P. 44 Newcomer Stefanie Brunswick is truly dedicated. 22 RESEARCH The stats you need to see the big picture. Photos: (clockwise from top left) Kevin Howdeshell, Courtesy Amy Hatch, Andrew Kornylak, Andrew Kornylak 42 BREAD+BUTTER 44 SUSTAINABILITY This gear aims to make a difference in the world. 48 HOT PICK A new stove warmed our hearts-and fajitas. PLUS 50 THE VIEW Our staff photographers show off their passions. 56 HOW I GOT HERE J. Robert Harris went from a kid on the streets of New York to a member of The Explorers Club. 58 #SHOPLIFE This Montana business put people over profit. 60 FROM THE ROAD Adventure at Home perfects the art of the Zoom campfire-and eases anxiety in the process. 64 BACKSTORY One thing is up in the pandemic: booze. Summer 2020 / OUTDOOR RETAILER 3