Outdoor Retailer - Summer 2020 - 30

Feature .01
April 6
In Delafield, Wisconsin,
Fish for Each Other,
a website and a social
media initiative (#fishforeachother), is created
to support the fishing
industry and community impacted by the
COVID-19 pandemic.

April 24
Messe Frankfurt announces its summer lineup
of textile-sourcing events,
originally slated to be held at
New York's Jacob K. Javits
Convention Center, will go
virtual. The Texworld USA,
Apparel Sourcing USA, and
Home Textiles Sourcing Expo
are scheduled to take place on
digital platforms July 21-23.

April 21
Backcountry.com announces it has partnered with Salt
Lake City-based Distillery
36, to produce hand sanitizer
for Utah homeless outreach
centers. The companies
will produce 100 gallons of
sanitizer and distribute it to
at-risk people experiencing
homelessness and front-line
homeless service workers.

April 24
A supplemental coronavirus relief bill is passed to the
tune of $484 billion in aid
to replenish funding for the
SBA loan program and bolster the country's medical
response to the pandemic.

/ Summer 2020

April 17
Olympic skier Mikaela Shiffrin (pictured
right) goes on the Today show to promote
the grassroots Goggles for Docs initiative-which has delivered 30,000 goggles to hospitals-and plug her same-day
fundraising concert. Shiffrin, who plays
guitar, opens for Scottish singer-songwriter KT Tunstall in a live online concert
on Facebook to raise funds for Goggles
for Docs. By Sunday, the concert has
more than 100,000 views.

May 13
The Shop Local Project is created by brands to help
specialty outdoor retailers bounce back during the
COVID-19 pandemic, even while their doors are still
closed. Retailers offer gift cards on the platform, and
customers can purchase them to use at a later date.
The Shop Local Project immediately sends the funds
to retailers. All retailers and brands are welcome to
join at theshoplocalproject.com.

May 12
REI announces it will begin to reopen its brick-andmortar locations, offering curbside pickup, zerocontact bike shop services, and allowing only limited
numbers of customers inside. Columbia also opens
up with modifications. Patagonia, despite a 50% drop
in sales in North America, says it won't yet open. "We
were one of the first to shut down; we might be closer
to the last to reopen fully-I don't really care," then
CEO Rose Marcario told The New York Times. "We
are doing everything we can to ensure that our employees are taken care of in the best way possible and
we'll make those decisions as we come to them."

3 0 OUTDOOR RETAILER

April 7
This week, Peak Design donates 100% of sales from the
launch of its new travel tripod
to the CDC Foundation and
Climate Neutral.

May 14
Organizers of Thin Air, a new interactive brand-to-media show, announce
they will invite retailer buyers to the
virtual show, set to be held in late
June. The platform will feature realistic avatars of showgoers and exhibitors moving about and interacting in a
virtual show space. The show is later
rescheduled for Sep. 15-17.

May 14
Moosejaw, in collaboration with parent
company Walmart, introduces two affordable "inclusivity-focused" gear and clothing
lines, Lithic and Allforth, designed for outdoor enthusiasts not traditionally exposed
to high-tech backpacking and hiking products. "The outdoor industry will not grow
without attracting a more diverse customer
base, and diversity will not happen without
inclusivity," said Eoin Comerford, CEO of
Moosejaw, in a company statement.

May 15
The Outdoor Business Climate
Partnership, an alliance between SIA,
the Outdoor Industry Association, and
the National Ski Areas Association joins
LEAD On Climate 2020. Using Ceres
and Google Hangouts, the groups meet
with their respective Congresspeople for
the largest ever climate-change call to
action from the business community to
the U.S. Congress.

April 7
After 76 days on lockdown, the
city of Wuhan, where the coronavirus pandemic began, opens
back up. This is good news for
RovR, as 40% of the workers in
the brand's Quandong factory
came from Wuhan. The disruptions delayed key pieces in the
company's line by two months.

April 15
CamelBak announces
its GiveBak program.
The brand will give away
10,000 reusable water
bottles to health care
workers and those on
the front line.

May 15
The U.S. Census Bureau
reports retail figures in its
Advance Monthly Retail
Trade Survey: Sporting
goods stores are down a
staggering 38% compared
with March 2019.

From top: Courtesy Carie Bruenig, Courtesy U.S. Ski and Snowboard, Leigh Vogel

April 2
Good To-Go's #DoBetter
campaign to address hunger
during the pandemic delivers 900 servings in April to
Feeding America food banks
in Maine, Chicago, and Los
Angeles. The maker of shelfstable foods donates one
meal for every two purchased
through its website.


http://www.Backcountry.com http://www.theshoplocalproject.com

Outdoor Retailer - Summer 2020

Table of Contents for the Digital Edition of Outdoor Retailer - Summer 2020

OUTDOOR RETAILER - SUMMER 2020
CONTENTS
THE PULSE
HEADLINES
RETAIL 101
MARKETING
GLOBAL PERSPECTIVE
CASE STUDY
IDEAS
FLOYD LANDIS
AMY HATCH
EMPLOYEE OF THE MON
RESEARCH
THE COVID-19 TIMELINE
HEROES IN CRISIS
ON BLACK JOY
BREAD+BUTTER
SUSTAINABILITY
HOT PICK
THE VIEW
HOW I GOT HERE
#SHOPLIFE
FROM THE ROAD
Outdoor Retailer - Summer 2020 - OUTDOOR RETAILER - SUMMER 2020
Outdoor Retailer - Summer 2020 - Cover2
Outdoor Retailer - Summer 2020 - 1
Outdoor Retailer - Summer 2020 - CONTENTS
Outdoor Retailer - Summer 2020 - 3
Outdoor Retailer - Summer 2020 - 4
Outdoor Retailer - Summer 2020 - 5
Outdoor Retailer - Summer 2020 - 6
Outdoor Retailer - Summer 2020 - THE PULSE
Outdoor Retailer - Summer 2020 - HEADLINES
Outdoor Retailer - Summer 2020 - 9
Outdoor Retailer - Summer 2020 - RETAIL 101
Outdoor Retailer - Summer 2020 - 11
Outdoor Retailer - Summer 2020 - MARKETING
Outdoor Retailer - Summer 2020 - 13
Outdoor Retailer - Summer 2020 - GLOBAL PERSPECTIVE
Outdoor Retailer - Summer 2020 - CASE STUDY
Outdoor Retailer - Summer 2020 - 16
Outdoor Retailer - Summer 2020 - 17
Outdoor Retailer - Summer 2020 - IDEAS
Outdoor Retailer - Summer 2020 - FLOYD LANDIS
Outdoor Retailer - Summer 2020 - AMY HATCH
Outdoor Retailer - Summer 2020 - EMPLOYEE OF THE MON
Outdoor Retailer - Summer 2020 - RESEARCH
Outdoor Retailer - Summer 2020 - 23
Outdoor Retailer - Summer 2020 - THE COVID-19 TIMELINE
Outdoor Retailer - Summer 2020 - 25
Outdoor Retailer - Summer 2020 - 26
Outdoor Retailer - Summer 2020 - 27
Outdoor Retailer - Summer 2020 - 28
Outdoor Retailer - Summer 2020 - 29
Outdoor Retailer - Summer 2020 - 30
Outdoor Retailer - Summer 2020 - 31
Outdoor Retailer - Summer 2020 - HEROES IN CRISIS
Outdoor Retailer - Summer 2020 - 33
Outdoor Retailer - Summer 2020 - 34
Outdoor Retailer - Summer 2020 - 35
Outdoor Retailer - Summer 2020 - 36
Outdoor Retailer - Summer 2020 - 37
Outdoor Retailer - Summer 2020 - ON BLACK JOY
Outdoor Retailer - Summer 2020 - 39
Outdoor Retailer - Summer 2020 - 40
Outdoor Retailer - Summer 2020 - 41
Outdoor Retailer - Summer 2020 - BREAD+BUTTER
Outdoor Retailer - Summer 2020 - 43
Outdoor Retailer - Summer 2020 - SUSTAINABILITY
Outdoor Retailer - Summer 2020 - 45
Outdoor Retailer - Summer 2020 - 46
Outdoor Retailer - Summer 2020 - 47
Outdoor Retailer - Summer 2020 - HOT PICK
Outdoor Retailer - Summer 2020 - 49
Outdoor Retailer - Summer 2020 - THE VIEW
Outdoor Retailer - Summer 2020 - 51
Outdoor Retailer - Summer 2020 - 52
Outdoor Retailer - Summer 2020 - 53
Outdoor Retailer - Summer 2020 - 54
Outdoor Retailer - Summer 2020 - 55
Outdoor Retailer - Summer 2020 - HOW I GOT HERE
Outdoor Retailer - Summer 2020 - 57
Outdoor Retailer - Summer 2020 - #SHOPLIFE
Outdoor Retailer - Summer 2020 - 59
Outdoor Retailer - Summer 2020 - FROM THE ROAD
Outdoor Retailer - Summer 2020 - 61
Outdoor Retailer - Summer 2020 - 62
Outdoor Retailer - Summer 2020 - 63
Outdoor Retailer - Summer 2020 - 64
Outdoor Retailer - Summer 2020 - Cover3
Outdoor Retailer - Summer 2020 - Cover4
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day1
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-august-2021
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https://www.nxtbook.com/nxtbooks/outdoorretailer/january_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/december_2020
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https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day2
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https://www.nxtbook.com/nxtbooks/outdoorretailer/day3_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day1_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
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https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
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https://www.nxtbookmedia.com