Outdoor Retailer - Summer 2020 - 31

April 8
Online retailer Backcountry.
com announces it will provide 9,000 nonmedical face
masks to the Department of
Homeless Services in New
York City, which has an estimated homeless population
of 60,000. Masks will go to
the homeless and front-line
Department of Homeless
Services workers.

April 15
Despite pleas from search-andrescue departments, people continue to ski and ride. A backcountry
skier dies in an avalanche near
Red Peak, north of Silverthorne,
Colorado.

From top: Courtesy Amy Hellebruyck, The Show Must Be Paused

May 21
In time for Memorial Day
weekend, OIA and partners launch the website
recreateresponsibly.org
with six guidelines for getting outside safely in these
unusual circumstances.
#RecreateResponsibly

May 25
George Floyd dies after
being arrested when
Derek Chauvin, a white
police officer, pressed
his knee to Floyd's neck
for over eight minutes.
Chauvin kept his knee
on Floyd's neck as
arriving emergency
medical technicians attempted to treat him.

April 10
Orvis collaborates with local furniture manufacturer Chervan to manufacture nonmedicalgrade masks for the homeless in Roanoke,
Virginia, where the Orvis Fulfillment Center is
located. Orvis employees are able to produce
up to 2,000 masks each week, most going to
the Rescue Mission in Roanoke.

April 14
Christy Sports announces a
$25,000 donation to the Colorado
COVID Relief Fund, hosted by the
State of Colorado and the Mile
High United Way. Since March
19, 10% of Christy's online sales
have been pledged to support
COVID-19 relief.

May 27
Arapahoe Basin opens
back up to by reservation only, with a daily limit
of 600 skiers and riders,
for 12 days. Silverton
Mountain offers a $99
season pass for its guided lift-assisted backcountry ski experience.

May 28
The COVID-19
death toll in the
U.S. surpasses
100,000, the highest in the world. The
U.S. also leads in
confirmed cases
with 1.69 million.

June 2
Brands throughout the outdoor industry participate in Blackout Tuesday
by posting a single photo of a black
square alongside the hashtag #blackouttuesday. The idea is to stop and
listen and to elevate Black voices.
Many brands come under pressure
to show more than just performative
action and make changes in hiring
practices and take steps to eliminate
racism in the industry.

April 10
After transitioning Carhartt
factories in Kentucky and
Tennessee from making the
brand's signature brown duck
bib overalls to making masks
and gowns for PPE, Carhartt
delivers the first 50,000
gowns to front-line workers.

April 13
Hoka One One announces its Front Line Give Back
program. With the help of retail partners, the brand will
donate 5,000 pairs of shoes to doctors, nurses, and
other health care workers. To kick off the initiative, Hoka
joins forces with retailer JackRabbit to supply 400 pairs
of shoes to severely impacted hospitals in New York and
New Jersey. Hoka's parent company, Deckers Brands,
has also committed more than $1 million to the fight
against COVID-19.

June 9
Outdoor Retailer announces it is
moving online this summer for a
three-day outdoor business, networking, and educational event:
Outdoor Retailer Online. From July
21-23, live programming will foster
creative exchange and inspiration,
and the platform's matchmaking
and discovery tools will be accessible through the summer.

June 17
The Senate passes the Great American
Outdoors Act, which at $18.5 billion, is being
hailed as the largest investment in conservation
and recreation in generations, possibly ever.
The bill would permanently fund the LWCF at its
maximum allotment of $900 million annually.
That could mean more green spaces in urban
areas and recreation projects in rural communities. The bill would also start filling in the $20
million deferred-maintenance backlog on federal public lands.

June 22
The North Face, Patagonia, and REI announce
that they are pulling advertising from Facebook
for the month of July and call for other brands
to do the same as part of the Stop Hate for
Profit campaign, which was created on June 17
by civil rights organizations. The brands have
vowed to stop advertising "until stricter policies
are put in place to stop racist, violent, or hateful
content and misinformation from circulating on
the platform." To date, 200 brands have signed
on, including mainstreamers Coca-Cola,
Starbucks, and Ford. O.R.

Summer 2020 / OUTDOOR RETAILER 31


http://www.recreateresponsibly.org

Outdoor Retailer - Summer 2020

Table of Contents for the Digital Edition of Outdoor Retailer - Summer 2020

OUTDOOR RETAILER - SUMMER 2020
CONTENTS
THE PULSE
HEADLINES
RETAIL 101
MARKETING
GLOBAL PERSPECTIVE
CASE STUDY
IDEAS
FLOYD LANDIS
AMY HATCH
EMPLOYEE OF THE MON
RESEARCH
THE COVID-19 TIMELINE
HEROES IN CRISIS
ON BLACK JOY
BREAD+BUTTER
SUSTAINABILITY
HOT PICK
THE VIEW
HOW I GOT HERE
#SHOPLIFE
FROM THE ROAD
Outdoor Retailer - Summer 2020 - OUTDOOR RETAILER - SUMMER 2020
Outdoor Retailer - Summer 2020 - Cover2
Outdoor Retailer - Summer 2020 - 1
Outdoor Retailer - Summer 2020 - CONTENTS
Outdoor Retailer - Summer 2020 - 3
Outdoor Retailer - Summer 2020 - 4
Outdoor Retailer - Summer 2020 - 5
Outdoor Retailer - Summer 2020 - 6
Outdoor Retailer - Summer 2020 - THE PULSE
Outdoor Retailer - Summer 2020 - HEADLINES
Outdoor Retailer - Summer 2020 - 9
Outdoor Retailer - Summer 2020 - RETAIL 101
Outdoor Retailer - Summer 2020 - 11
Outdoor Retailer - Summer 2020 - MARKETING
Outdoor Retailer - Summer 2020 - 13
Outdoor Retailer - Summer 2020 - GLOBAL PERSPECTIVE
Outdoor Retailer - Summer 2020 - CASE STUDY
Outdoor Retailer - Summer 2020 - 16
Outdoor Retailer - Summer 2020 - 17
Outdoor Retailer - Summer 2020 - IDEAS
Outdoor Retailer - Summer 2020 - FLOYD LANDIS
Outdoor Retailer - Summer 2020 - AMY HATCH
Outdoor Retailer - Summer 2020 - EMPLOYEE OF THE MON
Outdoor Retailer - Summer 2020 - RESEARCH
Outdoor Retailer - Summer 2020 - 23
Outdoor Retailer - Summer 2020 - THE COVID-19 TIMELINE
Outdoor Retailer - Summer 2020 - 25
Outdoor Retailer - Summer 2020 - 26
Outdoor Retailer - Summer 2020 - 27
Outdoor Retailer - Summer 2020 - 28
Outdoor Retailer - Summer 2020 - 29
Outdoor Retailer - Summer 2020 - 30
Outdoor Retailer - Summer 2020 - 31
Outdoor Retailer - Summer 2020 - HEROES IN CRISIS
Outdoor Retailer - Summer 2020 - 33
Outdoor Retailer - Summer 2020 - 34
Outdoor Retailer - Summer 2020 - 35
Outdoor Retailer - Summer 2020 - 36
Outdoor Retailer - Summer 2020 - 37
Outdoor Retailer - Summer 2020 - ON BLACK JOY
Outdoor Retailer - Summer 2020 - 39
Outdoor Retailer - Summer 2020 - 40
Outdoor Retailer - Summer 2020 - 41
Outdoor Retailer - Summer 2020 - BREAD+BUTTER
Outdoor Retailer - Summer 2020 - 43
Outdoor Retailer - Summer 2020 - SUSTAINABILITY
Outdoor Retailer - Summer 2020 - 45
Outdoor Retailer - Summer 2020 - 46
Outdoor Retailer - Summer 2020 - 47
Outdoor Retailer - Summer 2020 - HOT PICK
Outdoor Retailer - Summer 2020 - 49
Outdoor Retailer - Summer 2020 - THE VIEW
Outdoor Retailer - Summer 2020 - 51
Outdoor Retailer - Summer 2020 - 52
Outdoor Retailer - Summer 2020 - 53
Outdoor Retailer - Summer 2020 - 54
Outdoor Retailer - Summer 2020 - 55
Outdoor Retailer - Summer 2020 - HOW I GOT HERE
Outdoor Retailer - Summer 2020 - 57
Outdoor Retailer - Summer 2020 - #SHOPLIFE
Outdoor Retailer - Summer 2020 - 59
Outdoor Retailer - Summer 2020 - FROM THE ROAD
Outdoor Retailer - Summer 2020 - 61
Outdoor Retailer - Summer 2020 - 62
Outdoor Retailer - Summer 2020 - 63
Outdoor Retailer - Summer 2020 - 64
Outdoor Retailer - Summer 2020 - Cover3
Outdoor Retailer - Summer 2020 - Cover4
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day1
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-august-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-july-2021
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https://www.nxtbook.com/emerald/outdoorretailer/april_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/march_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/february_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/january_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/december_2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07212020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020summer
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https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day2
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https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day3_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day1_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018winter
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https://www.nxtbook.com/nxtbooks/outdoorretailer/2017summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016summer
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https://www.nxtbookmedia.com