Outdoor Retailer - Summer 2020 - 34

Feature .02

grams. "When the pandemic began, we didn't
have to pivot anything, we simply did what
we've always done," says founder Dave Smith.
"We put people first and explored how we
could leverage our brand to help others."

DO-GOODERS
Cotopaxi has raised
over $300,000 for
COVID-19 relief
through mask sales.

DPS Skis, Goal Zero, Petzl, and
Eastman Machine Company
Collaborating to manufacture face shields for
the Utah Department of Health
In April, these four brands announced
their intent to join forces in the "expeditious
manufacturing of key personal protective
equipment for the Utah medical community." Production of the shields took place
at DPS' factory in Salt Lake City, and each
brand contributed to the construction, with
tooling donated by Eastman, raw materials purchased by Goal Zero, and headlamp
headbands provided by Petzl. It took 15 tries
before product engineers liked the results
and began high-volume production; since
then, the team has produced 85,000 shields
and is expected to make more, as outdoor
and snowsports retailers continue to order.

Outdoor Research

Activating community to get bikes to
essential workers
Early on during the crisis, Specialized drew
from knowledge it's had for decades: In addition to offering a safe and reliable mode
of transportation, bikes are a healthy outlet
for mental and physical stress release. So the
company donated 500 new bikes, each worth
between $500 and $4,000, directly to health
care workers, grocery store clerks, farmers,
and other essential employees. "This is the
largest crisis our generation has ever seen," said
Specialized's CEO Mike Sinyard. So he went
the extra mile by donating 350,000 protective
face masks to hospitals in New York City-and
is on track to donate 1 million total.

a great surplus in clothing, bag, and backpack
materials. It began selling Teca face masks
(with the popular "Do Good" logo stitched
on them) online at cotopaxi.com in June and
has since sold over 22,750. For every mask a
person buys, Cotopaxi will give one to someone in need through its partner Mercy Corps.
Cotopaxi has also raised and donated over
$300,000 so far for COVID-19 relief pro-

Cotopaxi
Keeping scrap material out of the landfill by
repurposing it into masks
Cotopaxi jumped on the mask bandwagon,
but with a dual purpose. After COVID-19 shut
down shops (and stunted sales), the brand had

34 OUTDOOR RETAILER

/ Summer 2020

Making masks ... and masks ... and masks ...
for the masses
Beginning in March, Outdoor Research
began a major internal effort to convert a large
portion of its U.S. manufacturing operations
to be able to produce up to 200,000 protective face masks per day for state and federal
agencies in their fight against COVID-19.

From top: Courtesy of Cotopaxi, Richard Masoner

Specialized

Mike Sinyard


http://www.cotopaxi.com

Outdoor Retailer - Summer 2020

Table of Contents for the Digital Edition of Outdoor Retailer - Summer 2020

OUTDOOR RETAILER - SUMMER 2020
CONTENTS
THE PULSE
HEADLINES
RETAIL 101
MARKETING
GLOBAL PERSPECTIVE
CASE STUDY
IDEAS
FLOYD LANDIS
AMY HATCH
EMPLOYEE OF THE MON
RESEARCH
THE COVID-19 TIMELINE
HEROES IN CRISIS
ON BLACK JOY
BREAD+BUTTER
SUSTAINABILITY
HOT PICK
THE VIEW
HOW I GOT HERE
#SHOPLIFE
FROM THE ROAD
Outdoor Retailer - Summer 2020 - OUTDOOR RETAILER - SUMMER 2020
Outdoor Retailer - Summer 2020 - Cover2
Outdoor Retailer - Summer 2020 - 1
Outdoor Retailer - Summer 2020 - CONTENTS
Outdoor Retailer - Summer 2020 - 3
Outdoor Retailer - Summer 2020 - 4
Outdoor Retailer - Summer 2020 - 5
Outdoor Retailer - Summer 2020 - 6
Outdoor Retailer - Summer 2020 - THE PULSE
Outdoor Retailer - Summer 2020 - HEADLINES
Outdoor Retailer - Summer 2020 - 9
Outdoor Retailer - Summer 2020 - RETAIL 101
Outdoor Retailer - Summer 2020 - 11
Outdoor Retailer - Summer 2020 - MARKETING
Outdoor Retailer - Summer 2020 - 13
Outdoor Retailer - Summer 2020 - GLOBAL PERSPECTIVE
Outdoor Retailer - Summer 2020 - CASE STUDY
Outdoor Retailer - Summer 2020 - 16
Outdoor Retailer - Summer 2020 - 17
Outdoor Retailer - Summer 2020 - IDEAS
Outdoor Retailer - Summer 2020 - FLOYD LANDIS
Outdoor Retailer - Summer 2020 - AMY HATCH
Outdoor Retailer - Summer 2020 - EMPLOYEE OF THE MON
Outdoor Retailer - Summer 2020 - RESEARCH
Outdoor Retailer - Summer 2020 - 23
Outdoor Retailer - Summer 2020 - THE COVID-19 TIMELINE
Outdoor Retailer - Summer 2020 - 25
Outdoor Retailer - Summer 2020 - 26
Outdoor Retailer - Summer 2020 - 27
Outdoor Retailer - Summer 2020 - 28
Outdoor Retailer - Summer 2020 - 29
Outdoor Retailer - Summer 2020 - 30
Outdoor Retailer - Summer 2020 - 31
Outdoor Retailer - Summer 2020 - HEROES IN CRISIS
Outdoor Retailer - Summer 2020 - 33
Outdoor Retailer - Summer 2020 - 34
Outdoor Retailer - Summer 2020 - 35
Outdoor Retailer - Summer 2020 - 36
Outdoor Retailer - Summer 2020 - 37
Outdoor Retailer - Summer 2020 - ON BLACK JOY
Outdoor Retailer - Summer 2020 - 39
Outdoor Retailer - Summer 2020 - 40
Outdoor Retailer - Summer 2020 - 41
Outdoor Retailer - Summer 2020 - BREAD+BUTTER
Outdoor Retailer - Summer 2020 - 43
Outdoor Retailer - Summer 2020 - SUSTAINABILITY
Outdoor Retailer - Summer 2020 - 45
Outdoor Retailer - Summer 2020 - 46
Outdoor Retailer - Summer 2020 - 47
Outdoor Retailer - Summer 2020 - HOT PICK
Outdoor Retailer - Summer 2020 - 49
Outdoor Retailer - Summer 2020 - THE VIEW
Outdoor Retailer - Summer 2020 - 51
Outdoor Retailer - Summer 2020 - 52
Outdoor Retailer - Summer 2020 - 53
Outdoor Retailer - Summer 2020 - 54
Outdoor Retailer - Summer 2020 - 55
Outdoor Retailer - Summer 2020 - HOW I GOT HERE
Outdoor Retailer - Summer 2020 - 57
Outdoor Retailer - Summer 2020 - #SHOPLIFE
Outdoor Retailer - Summer 2020 - 59
Outdoor Retailer - Summer 2020 - FROM THE ROAD
Outdoor Retailer - Summer 2020 - 61
Outdoor Retailer - Summer 2020 - 62
Outdoor Retailer - Summer 2020 - 63
Outdoor Retailer - Summer 2020 - 64
Outdoor Retailer - Summer 2020 - Cover3
Outdoor Retailer - Summer 2020 - Cover4
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