Outdoor Retailer - Summer 2020 - 35

Simultaneously, it also launched a separate
effort to offer consumers fabric masks with
a replaceable filter similar to the ones used
by the feds. These are currently available to
organizations whose employees or constituents are on the front lines, to OR's retailer
base, and to consumers through its website.
And OR donated 8,000 masks to specialty
retail partners across the U.S. for their staff to
ensure they could reopen safely. Bonus: With
this new production, the brand added 100
jobs in Seattle in May. "Since we were in the
relatively unique position of having an onsite manufacturing facility here in Seattle, it
was-simply put-a way that we could help
quickly," says Andy Burke, head of sales for
Outdoor Research.
RETAILERS

Backwoods 2.0, Austin, Texas

$25,000 worth of backpacking meals from
his inventory and had his staff choose the
food banks to which they'd like to donate
the food. This helped lift the spirits of his
team, who were paid through the quarantine, even though his stores were closed
(see page 58).

Christy Sports
Stepping up for everyone
The ski and sporting goods giant has donated $165,000 to COVID-19-relief organizations in Colorado, Utah, New Mexico,
and Washington-all states in which
Christy Sports operates-after which
Colorado Gov. Jared Polis praised the company for its generosity. It kept the goodwill
coming in April with a commitment to donate 10% of all online sales and 10% of all
patio furniture sales to additional communities in need.

Helping local businesses while staying afloat

When Jason Phillips' work as an ER doctor began exposing him to thousands of cases
of COVID-19, his wife, Emily, worried that
he'd infect her and their three children, two
of whom struggle with asthma. So Emily created a Facebook group asking RV and camper owners across the country to share their
on-the-road homes with front-line workers.
The response was incredible. Submissions
have reached 80,000-plus, with 1,800
matches. Partnerships with commercial
organizations also formed, including KOA,
which operates 458 campgrounds across the
country. Props to co-founder Holly Haggard,
who says, "It doesn't matter how you vote ...
this is all about ... complete strangers coming
together, offering help to someone they've
never met, and changing lives forever."

American Mountain Guides
Association (AMGA)
Crafting a "psychological first-aid kit" to help
the climbing world get through the crisis

ORGANIZATIONS
Backwoods 2.0's closed its five stores to
the public well before it was ever mandated. It then poured its energy into helping
other area businesses stay afloat by highlighting them on social media. At the same
time the shop was also offering curbside
pickup, free local delivery, a 10% bonus
on any gift card over $100, and shopping via its website. But nothing took off
like Backwoods' Gear-Up for Adventure
Giveaways, which helped the store generate sales and became a fun way for customers to support a small business in a time of
crisis. Now the stores have reopened-at
the perfect time. "Fortunately June and
July are great months for our business, and
people are coming in looking to gear up for
their summer adventures," says Backwoods
marketing director Robert Jones.

RVs 4 MDs (in partnership with
Kampgrounds of America Inc.)
Protecting health care providers' families
against infection by sheltering doctors

Partnering with Boulder, Colorado-based
nurse, psychologist, and first responder Laura
McGladrey, the AMGA built a COVID-19
"psychological first-aid kit" filled with tips
to help outdoor professionals stay mentally
healthy during quarantine and the pandemic.

Maggie Harings / Redside Foundation

Sportsman & Ski Haus, Montana
Proving the power of community and boosting morale
In March, Sportsman & Ski Haus owner
Joe Power had an astonishing revelation.
As closures started and the grocery stores
in his town of Whitefish were becoming
barren, he woke up at 2 a.m. worried about
his community's food insecurities. He took

GUIDING LIGHT
The Redside
Foundation offered river
guides mental and
emotional health
support during the
pandemic.

Summer 2020 / OUTDOOR RETAILER 35



Outdoor Retailer - Summer 2020

Table of Contents for the Digital Edition of Outdoor Retailer - Summer 2020

OUTDOOR RETAILER - SUMMER 2020
CONTENTS
THE PULSE
HEADLINES
RETAIL 101
MARKETING
GLOBAL PERSPECTIVE
CASE STUDY
IDEAS
FLOYD LANDIS
AMY HATCH
EMPLOYEE OF THE MON
RESEARCH
THE COVID-19 TIMELINE
HEROES IN CRISIS
ON BLACK JOY
BREAD+BUTTER
SUSTAINABILITY
HOT PICK
THE VIEW
HOW I GOT HERE
#SHOPLIFE
FROM THE ROAD
Outdoor Retailer - Summer 2020 - OUTDOOR RETAILER - SUMMER 2020
Outdoor Retailer - Summer 2020 - Cover2
Outdoor Retailer - Summer 2020 - 1
Outdoor Retailer - Summer 2020 - CONTENTS
Outdoor Retailer - Summer 2020 - 3
Outdoor Retailer - Summer 2020 - 4
Outdoor Retailer - Summer 2020 - 5
Outdoor Retailer - Summer 2020 - 6
Outdoor Retailer - Summer 2020 - THE PULSE
Outdoor Retailer - Summer 2020 - HEADLINES
Outdoor Retailer - Summer 2020 - 9
Outdoor Retailer - Summer 2020 - RETAIL 101
Outdoor Retailer - Summer 2020 - 11
Outdoor Retailer - Summer 2020 - MARKETING
Outdoor Retailer - Summer 2020 - 13
Outdoor Retailer - Summer 2020 - GLOBAL PERSPECTIVE
Outdoor Retailer - Summer 2020 - CASE STUDY
Outdoor Retailer - Summer 2020 - 16
Outdoor Retailer - Summer 2020 - 17
Outdoor Retailer - Summer 2020 - IDEAS
Outdoor Retailer - Summer 2020 - FLOYD LANDIS
Outdoor Retailer - Summer 2020 - AMY HATCH
Outdoor Retailer - Summer 2020 - EMPLOYEE OF THE MON
Outdoor Retailer - Summer 2020 - RESEARCH
Outdoor Retailer - Summer 2020 - 23
Outdoor Retailer - Summer 2020 - THE COVID-19 TIMELINE
Outdoor Retailer - Summer 2020 - 25
Outdoor Retailer - Summer 2020 - 26
Outdoor Retailer - Summer 2020 - 27
Outdoor Retailer - Summer 2020 - 28
Outdoor Retailer - Summer 2020 - 29
Outdoor Retailer - Summer 2020 - 30
Outdoor Retailer - Summer 2020 - 31
Outdoor Retailer - Summer 2020 - HEROES IN CRISIS
Outdoor Retailer - Summer 2020 - 33
Outdoor Retailer - Summer 2020 - 34
Outdoor Retailer - Summer 2020 - 35
Outdoor Retailer - Summer 2020 - 36
Outdoor Retailer - Summer 2020 - 37
Outdoor Retailer - Summer 2020 - ON BLACK JOY
Outdoor Retailer - Summer 2020 - 39
Outdoor Retailer - Summer 2020 - 40
Outdoor Retailer - Summer 2020 - 41
Outdoor Retailer - Summer 2020 - BREAD+BUTTER
Outdoor Retailer - Summer 2020 - 43
Outdoor Retailer - Summer 2020 - SUSTAINABILITY
Outdoor Retailer - Summer 2020 - 45
Outdoor Retailer - Summer 2020 - 46
Outdoor Retailer - Summer 2020 - 47
Outdoor Retailer - Summer 2020 - HOT PICK
Outdoor Retailer - Summer 2020 - 49
Outdoor Retailer - Summer 2020 - THE VIEW
Outdoor Retailer - Summer 2020 - 51
Outdoor Retailer - Summer 2020 - 52
Outdoor Retailer - Summer 2020 - 53
Outdoor Retailer - Summer 2020 - 54
Outdoor Retailer - Summer 2020 - 55
Outdoor Retailer - Summer 2020 - HOW I GOT HERE
Outdoor Retailer - Summer 2020 - 57
Outdoor Retailer - Summer 2020 - #SHOPLIFE
Outdoor Retailer - Summer 2020 - 59
Outdoor Retailer - Summer 2020 - FROM THE ROAD
Outdoor Retailer - Summer 2020 - 61
Outdoor Retailer - Summer 2020 - 62
Outdoor Retailer - Summer 2020 - 63
Outdoor Retailer - Summer 2020 - 64
Outdoor Retailer - Summer 2020 - Cover3
Outdoor Retailer - Summer 2020 - Cover4
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day2
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https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
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https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
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https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
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