Outdoor Retailer - Summer 2020 - 39

Feature .03
around because this land is for everyone.
My outdoor dreams center on traveling out
of the country and spending time in Africa. I
love the continent. In 2019, I went on a NOLS
wilderness backpacking and cultural immersion trip to Tanzania. Our group backpacked
about 40 miles around the Ngorongoro
Crater, a UNESCO World Heritage site.
That trip was more than I could have ever
imagined. I never even thought of visiting
this place before I decided to take that trip.
I visited Zanzibar at the end of my trip, and
the colors of the ocean, island, people, and
history are forever imprinted into my brain.
I want to visit more countries and coastal areas in Africa. As a dedicated, passionate yogi,
I know yoga will take me back to the continent. It really hits my soul when locals in these
spaces ask where I'm from and I tell them, and
then they say, "welcome home."

Cherisa Hawkins (@switchbackshawty)
LOCATION: Atlanta, Georgia
PRONOUNS: She/Her

From top: Courtesy ofCherisa Hawkins, Courtesy Christopher Joe

"I want to work with brands that
respect my creative vision and are
willing to expand how they
document other cultures and how
they recreate outdoors."
What I absolutely love the most about Mother
Nature is that everyone is welcome outdoors.
We are all a part of this environment. Not
everyone in the BIPOC community has the
luxury of feeling comfortable being outdoors,
and I had to find the courage to show my skills
around others when I recreate and to not
make myself smaller in order to keep from
standing out. I had to build my confidence in
the outdoors so that I could love it even more.
In the outdoors, I'm not forced into a specific place or role. Mother Nature doesn't care
if I'm a great photographer, storyteller, or if I
struggle to get inspired and completely slack
off for the day-just because. Admittedly, I
have struggled with that in the past, and I'm
working to just be OK with figuring it out. I've
given myself so much anxiety comparing myself to others on social media and where my
talents fall. After some time, I realized that I
was often comparing myself to my white counterparts and their progress. Not only people
who have done it longer, but people who
are valued more in the industry by outdoor

Christopher Joe

brands. I have had to learn how to reevaluate
my own worth and learn how to pass on mediocre offers. I feel like I'm getting to a better
place with that.
Enjoying the outdoors is not a singular
thing. You don't have to just love to hike or
simply be a camper, climber, or mountain

biker. You don't even have to be particularly good at it. I mean, I even changed my
Instagram name to @switchbackshawty
because I suck at switchbacks and struggle
with elevation sickness.
Since I was a child, I can distinctly remember wanting to travel the world: Iceland, Banff,
Maine, Africa ... it doesn't matter. Anywhere,
everywhere. Once I became drawn more and
more to the outdoors, I quickly realized I never
saw myself in those spaces. So, my dream now
encompasses sharing my experiences to help
change that. I want to work with brands that
respect my creative vision and are willing to
expand how they document other cultures
and how they recreate outdoors. Eventually,
my dream will be accomplished, and that
other little girl will see more Black and brown
people who look like her in outdoor spaces.

Christopher Joe (@theadventuresof_
breeze, @birdsandnaturetours)
LOCATION: Newbern, Alabama
PRONOUNS: He/His

Cherisa Hawkins

"I see my role in this ecosystem as one
of conduction: I am a person who
enjoys nature and its benefits, and I
help others reconnect to those things."
Summer 2020 / OUTDOOR RETAILER 39



Outdoor Retailer - Summer 2020

Table of Contents for the Digital Edition of Outdoor Retailer - Summer 2020

OUTDOOR RETAILER - SUMMER 2020
CONTENTS
THE PULSE
HEADLINES
RETAIL 101
MARKETING
GLOBAL PERSPECTIVE
CASE STUDY
IDEAS
FLOYD LANDIS
AMY HATCH
EMPLOYEE OF THE MON
RESEARCH
THE COVID-19 TIMELINE
HEROES IN CRISIS
ON BLACK JOY
BREAD+BUTTER
SUSTAINABILITY
HOT PICK
THE VIEW
HOW I GOT HERE
#SHOPLIFE
FROM THE ROAD
Outdoor Retailer - Summer 2020 - OUTDOOR RETAILER - SUMMER 2020
Outdoor Retailer - Summer 2020 - Cover2
Outdoor Retailer - Summer 2020 - 1
Outdoor Retailer - Summer 2020 - CONTENTS
Outdoor Retailer - Summer 2020 - 3
Outdoor Retailer - Summer 2020 - 4
Outdoor Retailer - Summer 2020 - 5
Outdoor Retailer - Summer 2020 - 6
Outdoor Retailer - Summer 2020 - THE PULSE
Outdoor Retailer - Summer 2020 - HEADLINES
Outdoor Retailer - Summer 2020 - 9
Outdoor Retailer - Summer 2020 - RETAIL 101
Outdoor Retailer - Summer 2020 - 11
Outdoor Retailer - Summer 2020 - MARKETING
Outdoor Retailer - Summer 2020 - 13
Outdoor Retailer - Summer 2020 - GLOBAL PERSPECTIVE
Outdoor Retailer - Summer 2020 - CASE STUDY
Outdoor Retailer - Summer 2020 - 16
Outdoor Retailer - Summer 2020 - 17
Outdoor Retailer - Summer 2020 - IDEAS
Outdoor Retailer - Summer 2020 - FLOYD LANDIS
Outdoor Retailer - Summer 2020 - AMY HATCH
Outdoor Retailer - Summer 2020 - EMPLOYEE OF THE MON
Outdoor Retailer - Summer 2020 - RESEARCH
Outdoor Retailer - Summer 2020 - 23
Outdoor Retailer - Summer 2020 - THE COVID-19 TIMELINE
Outdoor Retailer - Summer 2020 - 25
Outdoor Retailer - Summer 2020 - 26
Outdoor Retailer - Summer 2020 - 27
Outdoor Retailer - Summer 2020 - 28
Outdoor Retailer - Summer 2020 - 29
Outdoor Retailer - Summer 2020 - 30
Outdoor Retailer - Summer 2020 - 31
Outdoor Retailer - Summer 2020 - HEROES IN CRISIS
Outdoor Retailer - Summer 2020 - 33
Outdoor Retailer - Summer 2020 - 34
Outdoor Retailer - Summer 2020 - 35
Outdoor Retailer - Summer 2020 - 36
Outdoor Retailer - Summer 2020 - 37
Outdoor Retailer - Summer 2020 - ON BLACK JOY
Outdoor Retailer - Summer 2020 - 39
Outdoor Retailer - Summer 2020 - 40
Outdoor Retailer - Summer 2020 - 41
Outdoor Retailer - Summer 2020 - BREAD+BUTTER
Outdoor Retailer - Summer 2020 - 43
Outdoor Retailer - Summer 2020 - SUSTAINABILITY
Outdoor Retailer - Summer 2020 - 45
Outdoor Retailer - Summer 2020 - 46
Outdoor Retailer - Summer 2020 - 47
Outdoor Retailer - Summer 2020 - HOT PICK
Outdoor Retailer - Summer 2020 - 49
Outdoor Retailer - Summer 2020 - THE VIEW
Outdoor Retailer - Summer 2020 - 51
Outdoor Retailer - Summer 2020 - 52
Outdoor Retailer - Summer 2020 - 53
Outdoor Retailer - Summer 2020 - 54
Outdoor Retailer - Summer 2020 - 55
Outdoor Retailer - Summer 2020 - HOW I GOT HERE
Outdoor Retailer - Summer 2020 - 57
Outdoor Retailer - Summer 2020 - #SHOPLIFE
Outdoor Retailer - Summer 2020 - 59
Outdoor Retailer - Summer 2020 - FROM THE ROAD
Outdoor Retailer - Summer 2020 - 61
Outdoor Retailer - Summer 2020 - 62
Outdoor Retailer - Summer 2020 - 63
Outdoor Retailer - Summer 2020 - 64
Outdoor Retailer - Summer 2020 - Cover3
Outdoor Retailer - Summer 2020 - Cover4
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day1
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-august-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-july-2021
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https://www.nxtbook.com/emerald/outdoorretailer/april_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/march_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/february_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/january_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/december_2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07302020
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https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day3_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day1_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/201707
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017summer
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https://www.nxtbook.com/nxtbooks/outdoorretailer/2016summer
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https://www.nxtbookmedia.com