Outdoor Retailer - Summer 2020 - 41

on fire, catching huge bluegills larger than
my hand back-to-back on my catfish rod-I
mean they were literally bending my rod, giving great fights. After my 24th catch or so, I
figured I would throw a frozen shad on since
I was almost limited out, and boom-something hits my line in the same bluegill spot,
but at full tug-of-war strength. I thought maybe it was a big catfish, but the fight was a little
different. I'm fighting to reel him in, and the
fish wildly jumps out the water, shaking his
head, and I now know it's a huge largemouth
bass. My excitement level has shot through
the roof. Once I finally got him reeled in, I released him back to the water. At that point, I
was hooked on bass fishing, and it's taken on a
presence of its own.

Justin Forrest Parks
(@forrest_in_the_forrest)
LOCATION: Lander, Wyoming
PRONOUNS: They, Elle, Ki, Kin

"I want to fight back against this
notion that you must be a city person
or a rural one."
Everybody wants this big, sparkling, grandiose, life-changing moment about learning to
love the outdoors. Sometimes it's not one moment; it can be a series of small ones.
I would go outside when I was a kid, and,
in the fall, I would rake the leaves and jump
into the pile. During spring and summer,
there were a couple of weeds on the sidewalk.
I'd check them out, learn what they were, see
if they were edible, and maybe make a little
food. I started making dandelion pesto and
drinking dandelion tea. There was this tree
on my block, and, when they cut it down,
it hurt me deeply. I'm always paying attention to plants. In Chicago, that meant paying attention to and learning the names of
things others might consider insignificant.
In Wyoming, I step outside and there's tons of
biodiversity. Both places have value.
The traditional model people want is this: I
came to the outdoors via a sport or something
to engage in that took me places. Earlier in my
life, that was rock climbing, and later on, it
was mountaineering. I started rock climbing
after an international trip. When I got back
to Chicago, my group of friends realized there
was no outdoor rock climbing here for the
most part. So we went down to Kentucky or

up to Wisconsin. We wanted to be outside. We
wanted to explore. Every time I was out there,
I fell in love again. It could be raining and
maybe we wouldn't get to climb, but we had
fun-we were happy to be there and just had a
great time with each other.
Both stories are true.
When I moved out West, things got whiter
in terms of access and wider in terms of landscape. I started to notice this colonial view,
this idea that people must conquer things-
usually the concept of wilderness. They don't
realize how rooted in oppression and violence that is. They want to make wild places
serve them.
One of the things about this space that gets
me a little messed up is it feels as if the outdoor
industry only allows you to be one thing. It's
like, "I am a climber to death, and that's all I
can be." I climb easy sometimes and I climb
hard other times. Sometimes I hike slowly so
Justin Forrest Parks

I can get the views. I studied cinematography,
so I'm always thinking about scenery.
My outdoor dream would be to head back
to the hood and educate those there. I want to
fight back against this notion that you must be
a city person or a rural one. I feel as if claiming
either means I must sacrifice parts of myself.
That isn't accurate. I want the people from my
community back in Chicago to have the same
realization that the beauty of life is all around
them every time they walk out of the house. I
think in outdoor education, we mix it up sometimes. We think people must do these long
multiday or multiweek trips in order to get it.
But they can get it in the garden, by birding, by
nature bathing. We're visual creatures; that's
only one aspect though. As a photographer
and a cinematographer, I love that, but I still
need to touch. I still want to taste. I now-regardless of where they are-there's so much to
learn from the land. O.R.



Outdoor Retailer - Summer 2020

Table of Contents for the Digital Edition of Outdoor Retailer - Summer 2020

OUTDOOR RETAILER - SUMMER 2020
CONTENTS
THE PULSE
HEADLINES
RETAIL 101
MARKETING
GLOBAL PERSPECTIVE
CASE STUDY
IDEAS
FLOYD LANDIS
AMY HATCH
EMPLOYEE OF THE MON
RESEARCH
THE COVID-19 TIMELINE
HEROES IN CRISIS
ON BLACK JOY
BREAD+BUTTER
SUSTAINABILITY
HOT PICK
THE VIEW
HOW I GOT HERE
#SHOPLIFE
FROM THE ROAD
Outdoor Retailer - Summer 2020 - OUTDOOR RETAILER - SUMMER 2020
Outdoor Retailer - Summer 2020 - Cover2
Outdoor Retailer - Summer 2020 - 1
Outdoor Retailer - Summer 2020 - CONTENTS
Outdoor Retailer - Summer 2020 - 3
Outdoor Retailer - Summer 2020 - 4
Outdoor Retailer - Summer 2020 - 5
Outdoor Retailer - Summer 2020 - 6
Outdoor Retailer - Summer 2020 - THE PULSE
Outdoor Retailer - Summer 2020 - HEADLINES
Outdoor Retailer - Summer 2020 - 9
Outdoor Retailer - Summer 2020 - RETAIL 101
Outdoor Retailer - Summer 2020 - 11
Outdoor Retailer - Summer 2020 - MARKETING
Outdoor Retailer - Summer 2020 - 13
Outdoor Retailer - Summer 2020 - GLOBAL PERSPECTIVE
Outdoor Retailer - Summer 2020 - CASE STUDY
Outdoor Retailer - Summer 2020 - 16
Outdoor Retailer - Summer 2020 - 17
Outdoor Retailer - Summer 2020 - IDEAS
Outdoor Retailer - Summer 2020 - FLOYD LANDIS
Outdoor Retailer - Summer 2020 - AMY HATCH
Outdoor Retailer - Summer 2020 - EMPLOYEE OF THE MON
Outdoor Retailer - Summer 2020 - RESEARCH
Outdoor Retailer - Summer 2020 - 23
Outdoor Retailer - Summer 2020 - THE COVID-19 TIMELINE
Outdoor Retailer - Summer 2020 - 25
Outdoor Retailer - Summer 2020 - 26
Outdoor Retailer - Summer 2020 - 27
Outdoor Retailer - Summer 2020 - 28
Outdoor Retailer - Summer 2020 - 29
Outdoor Retailer - Summer 2020 - 30
Outdoor Retailer - Summer 2020 - 31
Outdoor Retailer - Summer 2020 - HEROES IN CRISIS
Outdoor Retailer - Summer 2020 - 33
Outdoor Retailer - Summer 2020 - 34
Outdoor Retailer - Summer 2020 - 35
Outdoor Retailer - Summer 2020 - 36
Outdoor Retailer - Summer 2020 - 37
Outdoor Retailer - Summer 2020 - ON BLACK JOY
Outdoor Retailer - Summer 2020 - 39
Outdoor Retailer - Summer 2020 - 40
Outdoor Retailer - Summer 2020 - 41
Outdoor Retailer - Summer 2020 - BREAD+BUTTER
Outdoor Retailer - Summer 2020 - 43
Outdoor Retailer - Summer 2020 - SUSTAINABILITY
Outdoor Retailer - Summer 2020 - 45
Outdoor Retailer - Summer 2020 - 46
Outdoor Retailer - Summer 2020 - 47
Outdoor Retailer - Summer 2020 - HOT PICK
Outdoor Retailer - Summer 2020 - 49
Outdoor Retailer - Summer 2020 - THE VIEW
Outdoor Retailer - Summer 2020 - 51
Outdoor Retailer - Summer 2020 - 52
Outdoor Retailer - Summer 2020 - 53
Outdoor Retailer - Summer 2020 - 54
Outdoor Retailer - Summer 2020 - 55
Outdoor Retailer - Summer 2020 - HOW I GOT HERE
Outdoor Retailer - Summer 2020 - 57
Outdoor Retailer - Summer 2020 - #SHOPLIFE
Outdoor Retailer - Summer 2020 - 59
Outdoor Retailer - Summer 2020 - FROM THE ROAD
Outdoor Retailer - Summer 2020 - 61
Outdoor Retailer - Summer 2020 - 62
Outdoor Retailer - Summer 2020 - 63
Outdoor Retailer - Summer 2020 - 64
Outdoor Retailer - Summer 2020 - Cover3
Outdoor Retailer - Summer 2020 - Cover4
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day1
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-august-2021
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https://www.nxtbook.com/nxtbooks/outdoorretailer/january_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/december_2020
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https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day3_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day1_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
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https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
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https://www.nxtbookmedia.com