Outdoor Retailer - Summer 2020 - 60

From the Road: Sheltered in Place
THE MAN WITH THE PLA N
Adventure United co-founder and
liscened therapist Koorosh
Rassekh facilitates at-home
sessions that create an equal
playing field for all.

Adventure at Home
IT'S EARLY MAY, AND BECAUSE OFTHE COVID-19 PANDEMIC, OUR BIG
outdoor plans have been canceled. We are all staying home to flatten
the curve and out of the backcountry to avoid burdening the health
care system with accidents. Ironically, some time off the grid in the
backcountry is exactly what I most need right now in order to shake off
the stress of a news cycle that feels like a 40-car highway pileup: global
pandemic, stock market crash, murder hornets, and the death of our
beloved John Prine.
Then I hear about Adventure United's program offering guided group
outdoor adventures conducted over Zoom. For the four-day Adventure
at Home course, participants take part in an hourlong outdoor experience of their own device followed by an hourlong online group meeting sharing their experiences. The adventures in previous sessions have

60 OUTDOOR RETAILER

/ Summer 2020

ranged from meditative walks in the neighborhood to unfurling a sleeping bag in the backyard to reading nature poetry indoors. "The results
have been surprisingly profound," says co-founder and licensed therapist
Koorosh Rassekh. "Participants are experiencing meaningful change."
As a former Outward Bound instructor, I'm intrigued. I loved watching people coming to insights and empowerment around a campfire,
unpacking a day's adventures and challenges. I love the way people show
up for themselves and others when a group is given the emotional space
and tools to do so. I'm curious if the same formula can work over Zoom.
A week later, I'm logging onto my cohort's first Adventure at Home
meeting, watching the faces of nine strangers wink onto my computer
screen, and feeling my heart race with anxiety. I'm notoriously shy and
introverted, and facing the prospect of sharing my insecurities with a

Photo courtesy Koorosh Rassekh

Sheltering in place did not stop this group from experiencing the camaraderie and
exploration of a trip in the wild. And sharing at Zoom campfires helped the author tackle
his own tendencies toward introversion and anxiety. by Frederick Reimers



Outdoor Retailer - Summer 2020

Table of Contents for the Digital Edition of Outdoor Retailer - Summer 2020

OUTDOOR RETAILER - SUMMER 2020
CONTENTS
THE PULSE
HEADLINES
RETAIL 101
MARKETING
GLOBAL PERSPECTIVE
CASE STUDY
IDEAS
FLOYD LANDIS
AMY HATCH
EMPLOYEE OF THE MON
RESEARCH
THE COVID-19 TIMELINE
HEROES IN CRISIS
ON BLACK JOY
BREAD+BUTTER
SUSTAINABILITY
HOT PICK
THE VIEW
HOW I GOT HERE
#SHOPLIFE
FROM THE ROAD
Outdoor Retailer - Summer 2020 - OUTDOOR RETAILER - SUMMER 2020
Outdoor Retailer - Summer 2020 - Cover2
Outdoor Retailer - Summer 2020 - 1
Outdoor Retailer - Summer 2020 - CONTENTS
Outdoor Retailer - Summer 2020 - 3
Outdoor Retailer - Summer 2020 - 4
Outdoor Retailer - Summer 2020 - 5
Outdoor Retailer - Summer 2020 - 6
Outdoor Retailer - Summer 2020 - THE PULSE
Outdoor Retailer - Summer 2020 - HEADLINES
Outdoor Retailer - Summer 2020 - 9
Outdoor Retailer - Summer 2020 - RETAIL 101
Outdoor Retailer - Summer 2020 - 11
Outdoor Retailer - Summer 2020 - MARKETING
Outdoor Retailer - Summer 2020 - 13
Outdoor Retailer - Summer 2020 - GLOBAL PERSPECTIVE
Outdoor Retailer - Summer 2020 - CASE STUDY
Outdoor Retailer - Summer 2020 - 16
Outdoor Retailer - Summer 2020 - 17
Outdoor Retailer - Summer 2020 - IDEAS
Outdoor Retailer - Summer 2020 - FLOYD LANDIS
Outdoor Retailer - Summer 2020 - AMY HATCH
Outdoor Retailer - Summer 2020 - EMPLOYEE OF THE MON
Outdoor Retailer - Summer 2020 - RESEARCH
Outdoor Retailer - Summer 2020 - 23
Outdoor Retailer - Summer 2020 - THE COVID-19 TIMELINE
Outdoor Retailer - Summer 2020 - 25
Outdoor Retailer - Summer 2020 - 26
Outdoor Retailer - Summer 2020 - 27
Outdoor Retailer - Summer 2020 - 28
Outdoor Retailer - Summer 2020 - 29
Outdoor Retailer - Summer 2020 - 30
Outdoor Retailer - Summer 2020 - 31
Outdoor Retailer - Summer 2020 - HEROES IN CRISIS
Outdoor Retailer - Summer 2020 - 33
Outdoor Retailer - Summer 2020 - 34
Outdoor Retailer - Summer 2020 - 35
Outdoor Retailer - Summer 2020 - 36
Outdoor Retailer - Summer 2020 - 37
Outdoor Retailer - Summer 2020 - ON BLACK JOY
Outdoor Retailer - Summer 2020 - 39
Outdoor Retailer - Summer 2020 - 40
Outdoor Retailer - Summer 2020 - 41
Outdoor Retailer - Summer 2020 - BREAD+BUTTER
Outdoor Retailer - Summer 2020 - 43
Outdoor Retailer - Summer 2020 - SUSTAINABILITY
Outdoor Retailer - Summer 2020 - 45
Outdoor Retailer - Summer 2020 - 46
Outdoor Retailer - Summer 2020 - 47
Outdoor Retailer - Summer 2020 - HOT PICK
Outdoor Retailer - Summer 2020 - 49
Outdoor Retailer - Summer 2020 - THE VIEW
Outdoor Retailer - Summer 2020 - 51
Outdoor Retailer - Summer 2020 - 52
Outdoor Retailer - Summer 2020 - 53
Outdoor Retailer - Summer 2020 - 54
Outdoor Retailer - Summer 2020 - 55
Outdoor Retailer - Summer 2020 - HOW I GOT HERE
Outdoor Retailer - Summer 2020 - 57
Outdoor Retailer - Summer 2020 - #SHOPLIFE
Outdoor Retailer - Summer 2020 - 59
Outdoor Retailer - Summer 2020 - FROM THE ROAD
Outdoor Retailer - Summer 2020 - 61
Outdoor Retailer - Summer 2020 - 62
Outdoor Retailer - Summer 2020 - 63
Outdoor Retailer - Summer 2020 - 64
Outdoor Retailer - Summer 2020 - Cover3
Outdoor Retailer - Summer 2020 - Cover4
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