Outdoor Retailer - Summer 2020 - 62

From the Road: Sheltered in Place
SCENES OF ADVENTURE
A streetscape near Bare's
home in Salt Lake County (left)
and nearby octopus sidewalk
art (right), which popped up all
around the neighborhood
during the pandemic

62 OUTDOOR RETAILER

/ Summer 2020

AS FOR ME, I TRYWALKING MEDITATION. IT TAKES ME 45 OF THE 60
minutes just to let the dismay at current events fade enough to notice the
blooming cacti on the trail near our Arizona rental house. The next day, I
ride my mountain bike, which puts me in the moment, which calms my
anxiety. In the group meeting, I share those observations and feel a flush
of accomplishment just in speaking up. We break into groups of two or
three to continue the discussion, and it's remarkably productive.
Rassekh isn't surprised I find the small-group breakouts to be so helpful. He explains they were designed to mimic the way such connections
naturally occur on an expedition. "So often, two people connect paddling together in the same canoe, or walking together on the trail," he
says. "Those connections can be particularly valuable for introverts."
In my exit interview a week later, I report to Rassekh that meeting the
challenge of connecting with strangers in the group had been significant
for me. He encourages me to explore the origins of what makes me fearful about interacting with others based on the idea of treating the cause
rather than the symptom, which feels right to me.
What else, he asks? I tell him that just practicing being centered while
outside has been remarkably valuable. I recall Bare's words in one of our
group sessions. My adventure today, he said, "has helped me flatten my
own curve." O.R.

Photo courtesy Dana Caraway

"SO OFTEN, TWO PEOPLE CONNECT PADDLING
TOGETHER IN THE SAME CANOE, OR WALKING
TOGETHER ON THE TRAIL. THOSE CONNECTIONS
CAN BE PARTICULARLYVALUABLE FOR INTROVERTS."

into the mountains toward his beloved home
ski resort Alta. He got out of the car and
wheeled around the parking lot among people gearing up for backcountry ski tours.
He was surprised to find he didn't feel any
resentment. "Upper Cottonwood Canyon is
-KOOROSH RASSEKH
so gorgeous," he says. "I felt gratitude just to
be there on a sunny day-still a part of something so important to me."
When it came to sharing those experiences with the group, Arévalo
felt similarly surprised by the ease. "I wasn't sure initially, but when
others are doing it, you feel compelled to show up for them," he says.
Arévalo, who also participated in a course with Rassekh and Bare in
2019, estimates the Adventure at Home experience was probably 60%
as impactful as the in-person course.
Rassekh concurs with that figure and points out the Zoom meetings
have one advantage over in-person meetings. Because everyone is figuratively confined to the same small onscreen boxes, physical capability
isn't a factor. "I wasn't worried I'd be holding anyone in the group back,"
says Arévalo. "That freed me to have my own experience." Furthermore,
both point out, the leveling effect of the online course can allow for a
more diverse group in terms of outdoor capability-and even interest.
That adds new voices and new insight.
According to Bare, every Adventure at Home group benefited from
such diversity. Participants ranged from professional outdoor athletes to a self-described "fat, lazy, indoor smoker who never wants to go
camping again." Adventures ranged from 40-mile bike rides to strolling around hugging trees. One person got in the mindset by walking
around the neighborhood in their PFD and helmet, and another spent
an hour looking at topo maps and planning future expeditions.



Outdoor Retailer - Summer 2020

Table of Contents for the Digital Edition of Outdoor Retailer - Summer 2020

OUTDOOR RETAILER - SUMMER 2020
CONTENTS
THE PULSE
HEADLINES
RETAIL 101
MARKETING
GLOBAL PERSPECTIVE
CASE STUDY
IDEAS
FLOYD LANDIS
AMY HATCH
EMPLOYEE OF THE MON
RESEARCH
THE COVID-19 TIMELINE
HEROES IN CRISIS
ON BLACK JOY
BREAD+BUTTER
SUSTAINABILITY
HOT PICK
THE VIEW
HOW I GOT HERE
#SHOPLIFE
FROM THE ROAD
Outdoor Retailer - Summer 2020 - OUTDOOR RETAILER - SUMMER 2020
Outdoor Retailer - Summer 2020 - Cover2
Outdoor Retailer - Summer 2020 - 1
Outdoor Retailer - Summer 2020 - CONTENTS
Outdoor Retailer - Summer 2020 - 3
Outdoor Retailer - Summer 2020 - 4
Outdoor Retailer - Summer 2020 - 5
Outdoor Retailer - Summer 2020 - 6
Outdoor Retailer - Summer 2020 - THE PULSE
Outdoor Retailer - Summer 2020 - HEADLINES
Outdoor Retailer - Summer 2020 - 9
Outdoor Retailer - Summer 2020 - RETAIL 101
Outdoor Retailer - Summer 2020 - 11
Outdoor Retailer - Summer 2020 - MARKETING
Outdoor Retailer - Summer 2020 - 13
Outdoor Retailer - Summer 2020 - GLOBAL PERSPECTIVE
Outdoor Retailer - Summer 2020 - CASE STUDY
Outdoor Retailer - Summer 2020 - 16
Outdoor Retailer - Summer 2020 - 17
Outdoor Retailer - Summer 2020 - IDEAS
Outdoor Retailer - Summer 2020 - FLOYD LANDIS
Outdoor Retailer - Summer 2020 - AMY HATCH
Outdoor Retailer - Summer 2020 - EMPLOYEE OF THE MON
Outdoor Retailer - Summer 2020 - RESEARCH
Outdoor Retailer - Summer 2020 - 23
Outdoor Retailer - Summer 2020 - THE COVID-19 TIMELINE
Outdoor Retailer - Summer 2020 - 25
Outdoor Retailer - Summer 2020 - 26
Outdoor Retailer - Summer 2020 - 27
Outdoor Retailer - Summer 2020 - 28
Outdoor Retailer - Summer 2020 - 29
Outdoor Retailer - Summer 2020 - 30
Outdoor Retailer - Summer 2020 - 31
Outdoor Retailer - Summer 2020 - HEROES IN CRISIS
Outdoor Retailer - Summer 2020 - 33
Outdoor Retailer - Summer 2020 - 34
Outdoor Retailer - Summer 2020 - 35
Outdoor Retailer - Summer 2020 - 36
Outdoor Retailer - Summer 2020 - 37
Outdoor Retailer - Summer 2020 - ON BLACK JOY
Outdoor Retailer - Summer 2020 - 39
Outdoor Retailer - Summer 2020 - 40
Outdoor Retailer - Summer 2020 - 41
Outdoor Retailer - Summer 2020 - BREAD+BUTTER
Outdoor Retailer - Summer 2020 - 43
Outdoor Retailer - Summer 2020 - SUSTAINABILITY
Outdoor Retailer - Summer 2020 - 45
Outdoor Retailer - Summer 2020 - 46
Outdoor Retailer - Summer 2020 - 47
Outdoor Retailer - Summer 2020 - HOT PICK
Outdoor Retailer - Summer 2020 - 49
Outdoor Retailer - Summer 2020 - THE VIEW
Outdoor Retailer - Summer 2020 - 51
Outdoor Retailer - Summer 2020 - 52
Outdoor Retailer - Summer 2020 - 53
Outdoor Retailer - Summer 2020 - 54
Outdoor Retailer - Summer 2020 - 55
Outdoor Retailer - Summer 2020 - HOW I GOT HERE
Outdoor Retailer - Summer 2020 - 57
Outdoor Retailer - Summer 2020 - #SHOPLIFE
Outdoor Retailer - Summer 2020 - 59
Outdoor Retailer - Summer 2020 - FROM THE ROAD
Outdoor Retailer - Summer 2020 - 61
Outdoor Retailer - Summer 2020 - 62
Outdoor Retailer - Summer 2020 - 63
Outdoor Retailer - Summer 2020 - 64
Outdoor Retailer - Summer 2020 - Cover3
Outdoor Retailer - Summer 2020 - Cover4
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