Outdoor Retailer - Summer 2020 - 8

THE PULSE

NEXT CHAPTER
Thousand kept
production in China for
now to ensure a timely
new product launch.

HEADLINES

The Great Supply Chain Shakeup
Outdoor bands are switching factories-and sometimes not making planned switches-
for a whole host of reasons. by Amelia Arvesen
AT THE START OF 2020, SHEFLYAPPAREL'S
strategy for the year was to begin searching for
an all-in-one factory with a mill and sewing
capabilities to create pants with an innovative
zipper that allows women to wee in the woods.
SheFly's fair trade factory in India was making quality products, co-founder Charlotte
Massey says, but they were constantly delayed
by importing technical fabrics from Taiwan.
To make the product more accessible and affordable for consumers in the future, the startup team wanted to spend less time and money
managing supply chains. Massey visited a factory in Shanghai and researched a few in Los
Angeles. Picking the right factory is a complicated process though; she didn't want to make
a hasty decision. But then the coronavirus

8 OUTDOOR RETAILER

/ Summer 2020

made landfall across the world, thus accelerating her search.
"COVID-19 has brought up the move much
faster," Massey said in May. By June, she said,
they had signed contracts with the Shanghai
facility. "We might not have moved for quite a
while. We also still have product and fabric at
the facility [in India], but no one can access it
because of the three-week shutdown."
The pandemic is only the latest current
event to throw the global supply chain into
volatility, pushing outdoor companies to
rush moves to new factories, adjust deadlines
to account for delays, and even shift their
production lines to focus on personal protective equipment (PPE). Once in the foreground but now less top of mind, companies

are also still battling President Trump's additional 15-25% tariffs on Chinese imports.
Some companies are waiting for the administration to potentially turn over, while others
have moved factories out of China altogether.
Snowsports Industries America President
Nick Sargent says that snow companies'
search outside of China has less to do with
coronavirus and more to do with tariffs. "It's
unclear which countries are more viable, but
you've got a lot of product that's built in other
Asian countries," he says. "A lot of our brands
already are building some products in these
factories, so they're looking at how do I move
these other products out of China or can we
even get out of China? Their relationships
might be long-term. We're continuing to ask

Illustration by Kevin Howdeshell



Outdoor Retailer - Summer 2020

Table of Contents for the Digital Edition of Outdoor Retailer - Summer 2020

OUTDOOR RETAILER - SUMMER 2020
CONTENTS
THE PULSE
HEADLINES
RETAIL 101
MARKETING
GLOBAL PERSPECTIVE
CASE STUDY
IDEAS
FLOYD LANDIS
AMY HATCH
EMPLOYEE OF THE MON
RESEARCH
THE COVID-19 TIMELINE
HEROES IN CRISIS
ON BLACK JOY
BREAD+BUTTER
SUSTAINABILITY
HOT PICK
THE VIEW
HOW I GOT HERE
#SHOPLIFE
FROM THE ROAD
Outdoor Retailer - Summer 2020 - OUTDOOR RETAILER - SUMMER 2020
Outdoor Retailer - Summer 2020 - Cover2
Outdoor Retailer - Summer 2020 - 1
Outdoor Retailer - Summer 2020 - CONTENTS
Outdoor Retailer - Summer 2020 - 3
Outdoor Retailer - Summer 2020 - 4
Outdoor Retailer - Summer 2020 - 5
Outdoor Retailer - Summer 2020 - 6
Outdoor Retailer - Summer 2020 - THE PULSE
Outdoor Retailer - Summer 2020 - HEADLINES
Outdoor Retailer - Summer 2020 - 9
Outdoor Retailer - Summer 2020 - RETAIL 101
Outdoor Retailer - Summer 2020 - 11
Outdoor Retailer - Summer 2020 - MARKETING
Outdoor Retailer - Summer 2020 - 13
Outdoor Retailer - Summer 2020 - GLOBAL PERSPECTIVE
Outdoor Retailer - Summer 2020 - CASE STUDY
Outdoor Retailer - Summer 2020 - 16
Outdoor Retailer - Summer 2020 - 17
Outdoor Retailer - Summer 2020 - IDEAS
Outdoor Retailer - Summer 2020 - FLOYD LANDIS
Outdoor Retailer - Summer 2020 - AMY HATCH
Outdoor Retailer - Summer 2020 - EMPLOYEE OF THE MON
Outdoor Retailer - Summer 2020 - RESEARCH
Outdoor Retailer - Summer 2020 - 23
Outdoor Retailer - Summer 2020 - THE COVID-19 TIMELINE
Outdoor Retailer - Summer 2020 - 25
Outdoor Retailer - Summer 2020 - 26
Outdoor Retailer - Summer 2020 - 27
Outdoor Retailer - Summer 2020 - 28
Outdoor Retailer - Summer 2020 - 29
Outdoor Retailer - Summer 2020 - 30
Outdoor Retailer - Summer 2020 - 31
Outdoor Retailer - Summer 2020 - HEROES IN CRISIS
Outdoor Retailer - Summer 2020 - 33
Outdoor Retailer - Summer 2020 - 34
Outdoor Retailer - Summer 2020 - 35
Outdoor Retailer - Summer 2020 - 36
Outdoor Retailer - Summer 2020 - 37
Outdoor Retailer - Summer 2020 - ON BLACK JOY
Outdoor Retailer - Summer 2020 - 39
Outdoor Retailer - Summer 2020 - 40
Outdoor Retailer - Summer 2020 - 41
Outdoor Retailer - Summer 2020 - BREAD+BUTTER
Outdoor Retailer - Summer 2020 - 43
Outdoor Retailer - Summer 2020 - SUSTAINABILITY
Outdoor Retailer - Summer 2020 - 45
Outdoor Retailer - Summer 2020 - 46
Outdoor Retailer - Summer 2020 - 47
Outdoor Retailer - Summer 2020 - HOT PICK
Outdoor Retailer - Summer 2020 - 49
Outdoor Retailer - Summer 2020 - THE VIEW
Outdoor Retailer - Summer 2020 - 51
Outdoor Retailer - Summer 2020 - 52
Outdoor Retailer - Summer 2020 - 53
Outdoor Retailer - Summer 2020 - 54
Outdoor Retailer - Summer 2020 - 55
Outdoor Retailer - Summer 2020 - HOW I GOT HERE
Outdoor Retailer - Summer 2020 - 57
Outdoor Retailer - Summer 2020 - #SHOPLIFE
Outdoor Retailer - Summer 2020 - 59
Outdoor Retailer - Summer 2020 - FROM THE ROAD
Outdoor Retailer - Summer 2020 - 61
Outdoor Retailer - Summer 2020 - 62
Outdoor Retailer - Summer 2020 - 63
Outdoor Retailer - Summer 2020 - 64
Outdoor Retailer - Summer 2020 - Cover3
Outdoor Retailer - Summer 2020 - Cover4
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