Outdoor Retailer - Winter 2020 - 6

Contents: Departments
P.

20

P.

54

15 THE PULSE
16 HEADLINES

Welcome to Trump's tariff rollercoaster ride.

20 MERCHANDISING

Spice up those dull camping gear displays.

22 MARKETING

Backcountry.com founder John Bresee had soul.

24 BIG PICTURE

Can Climate Neutral become the new Fair Trade?

26 GLOBAL PERSPECTIVE

The latest American trends come from Japan.

28 CASE STUDY

The outdoor industry is finally becoming more
diverse and inclusive-but can it avoid tokenism?

31 IDEAS
32 GENE HAN

Hatchet Outdoor Supply Co. cuts to the core.

34 EMPLOYEE OF THE MONTH

James Kwon keeps customers coming back.

36 RESEARCH
P.

56

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The latest SIA snow sports participation study
shows an uptick in people on the slopes, but the
industry needs to address long-term decreases.

53 BREAD+BUTTER
54 THE STORY OF GEAR

A personal narrative will bolster great product.
Size, style, and smiles meet outdoor apparel.

60 COUNTER CULTURE

Turntables & Trails mashes up the paradigm.

PLUS

61 #REPLIFE

Chris Morissette builds lifelong relationships.

62 THE VIEW

Drilling will soon begin in ANWR-but photographer Austin Siadak and a trio of Patagonia ambassadors set out to show just what will be lost.

68 HOW I GOT HERE

The oldest woman to climb El Cap had to learn
how to reconnect to her passion for the wild.

72 BACKSTORY

Reuse everything-even a baby mannequin.

6 OUTDOOR RETAILER

/ Winter 2020

Photos: (clockwise from top left) Andrew Kornylak (x2), Austin Siadak, Andrew Kornylak

56 THE POWER OF PLUS


http://www.Backcountry.com

Outdoor Retailer - Winter 2020

Table of Contents for the Digital Edition of Outdoor Retailer - Winter 2020

OUTDOOR RETAILER - WINTER 2020
CONTENTS
THE PULSE
HEADLINES
MERCHANDISING
MARKETING
BIG PICTURE
GLOBAL PERSPECTIVE
CASE STUDY
IDEAS
GENE HAN
EMPLOYEE OF THE MONTH
RESEARCH
THE REAL DEAL
ALL IN THE FAMILY
SUNBELT SKI SHOPS
BREAD+BUTTER
THE STORY OF GEAR
THE POWER OF PLUS
COUNTER CULTURE
#REPLIFE
THE VIEW
HOW I GOT HERE
BACKSTORY
Outdoor Retailer - Winter 2020 - OUTDOOR RETAILER - WINTER 2020
Outdoor Retailer - Winter 2020 - Cover2
Outdoor Retailer - Winter 2020 - 1
Outdoor Retailer - Winter 2020 - 2
Outdoor Retailer - Winter 2020 - 3
Outdoor Retailer - Winter 2020 - 4
Outdoor Retailer - Winter 2020 - 5
Outdoor Retailer - Winter 2020 - CONTENTS
Outdoor Retailer - Winter 2020 - 7
Outdoor Retailer - Winter 2020 - 8
Outdoor Retailer - Winter 2020 - 9
Outdoor Retailer - Winter 2020 - 10
Outdoor Retailer - Winter 2020 - 11
Outdoor Retailer - Winter 2020 - 12
Outdoor Retailer - Winter 2020 - 13
Outdoor Retailer - Winter 2020 - 14
Outdoor Retailer - Winter 2020 - THE PULSE
Outdoor Retailer - Winter 2020 - HEADLINES
Outdoor Retailer - Winter 2020 - 17
Outdoor Retailer - Winter 2020 - 18
Outdoor Retailer - Winter 2020 - 19
Outdoor Retailer - Winter 2020 - MERCHANDISING
Outdoor Retailer - Winter 2020 - 21
Outdoor Retailer - Winter 2020 - MARKETING
Outdoor Retailer - Winter 2020 - 23
Outdoor Retailer - Winter 2020 - BIG PICTURE
Outdoor Retailer - Winter 2020 - 25
Outdoor Retailer - Winter 2020 - GLOBAL PERSPECTIVE
Outdoor Retailer - Winter 2020 - 27
Outdoor Retailer - Winter 2020 - CASE STUDY
Outdoor Retailer - Winter 2020 - 29
Outdoor Retailer - Winter 2020 - 30
Outdoor Retailer - Winter 2020 - IDEAS
Outdoor Retailer - Winter 2020 - GENE HAN
Outdoor Retailer - Winter 2020 - 33
Outdoor Retailer - Winter 2020 - EMPLOYEE OF THE MONTH
Outdoor Retailer - Winter 2020 - 35
Outdoor Retailer - Winter 2020 - RESEARCH
Outdoor Retailer - Winter 2020 - 37
Outdoor Retailer - Winter 2020 - THE REAL DEAL
Outdoor Retailer - Winter 2020 - 39
Outdoor Retailer - Winter 2020 - 40
Outdoor Retailer - Winter 2020 - 41
Outdoor Retailer - Winter 2020 - 42
Outdoor Retailer - Winter 2020 - 43
Outdoor Retailer - Winter 2020 - ALL IN THE FAMILY
Outdoor Retailer - Winter 2020 - 45
Outdoor Retailer - Winter 2020 - 46
Outdoor Retailer - Winter 2020 - 47
Outdoor Retailer - Winter 2020 - 48
Outdoor Retailer - Winter 2020 - 49
Outdoor Retailer - Winter 2020 - SUNBELT SKI SHOPS
Outdoor Retailer - Winter 2020 - 51
Outdoor Retailer - Winter 2020 - 52
Outdoor Retailer - Winter 2020 - BREAD+BUTTER
Outdoor Retailer - Winter 2020 - THE STORY OF GEAR
Outdoor Retailer - Winter 2020 - 55
Outdoor Retailer - Winter 2020 - THE POWER OF PLUS
Outdoor Retailer - Winter 2020 - 57
Outdoor Retailer - Winter 2020 - 58
Outdoor Retailer - Winter 2020 - 59
Outdoor Retailer - Winter 2020 - COUNTER CULTURE
Outdoor Retailer - Winter 2020 - #REPLIFE
Outdoor Retailer - Winter 2020 - THE VIEW
Outdoor Retailer - Winter 2020 - 63
Outdoor Retailer - Winter 2020 - 64
Outdoor Retailer - Winter 2020 - 65
Outdoor Retailer - Winter 2020 - 66
Outdoor Retailer - Winter 2020 - 67
Outdoor Retailer - Winter 2020 - HOW I GOT HERE
Outdoor Retailer - Winter 2020 - 69
Outdoor Retailer - Winter 2020 - 70
Outdoor Retailer - Winter 2020 - 71
Outdoor Retailer - Winter 2020 - BACKSTORY
Outdoor Retailer - Winter 2020 - Cover3
Outdoor Retailer - Winter 2020 - Cover4
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