Contents: Departments P. 20 P. 54 15 THE PULSE 16 HEADLINES Welcome to Trump's tariff rollercoaster ride. 20 MERCHANDISING Spice up those dull camping gear displays. 22 MARKETING Backcountry.com founder John Bresee had soul. 24 BIG PICTURE Can Climate Neutral become the new Fair Trade? 26 GLOBAL PERSPECTIVE The latest American trends come from Japan. 28 CASE STUDY The outdoor industry is finally becoming more diverse and inclusive-but can it avoid tokenism? 31 IDEAS 32 GENE HAN Hatchet Outdoor Supply Co. cuts to the core. 34 EMPLOYEE OF THE MONTH James Kwon keeps customers coming back. 36 RESEARCH P. 56 P. 62 The latest SIA snow sports participation study shows an uptick in people on the slopes, but the industry needs to address long-term decreases. 53 BREAD+BUTTER 54 THE STORY OF GEAR A personal narrative will bolster great product. Size, style, and smiles meet outdoor apparel. 60 COUNTER CULTURE Turntables & Trails mashes up the paradigm. PLUS 61 #REPLIFE Chris Morissette builds lifelong relationships. 62 THE VIEW Drilling will soon begin in ANWR-but photographer Austin Siadak and a trio of Patagonia ambassadors set out to show just what will be lost. 68 HOW I GOT HERE The oldest woman to climb El Cap had to learn how to reconnect to her passion for the wild. 72 BACKSTORY Reuse everything-even a baby mannequin. 6 OUTDOOR RETAILER / Winter 2020 Photos: (clockwise from top left) Andrew Kornylak (x2), Austin Siadak, Andrew Kornylak 56 THE POWER OF PLUShttp://www.Backcountry.com