The Daily - January 30, 2019 - 24

The Pulse

F U T U R E

E P I C
Wine expert and powder
connoisseur Hadley Hammer knows how to enjoy
the good things in life.

What is the piece of gear that
you are most hoping to find
at the Snow Show?
Everyone at The North
Face has been pouring their
hearts and souls into the new
Futurelight technology. I've
been riding in it for a while,
and I'm really excited to see
the community's reaction. I
believe it will really change
the game for outerwear. I'll
definitely be stopping by the
Dynafit booth, as their gear
will be crucial on the Russia
trip. And I'm always looking
to improve my fueling (and
snacking) options.

Hadley Hammer

Raised in Jackson, Wyoming, this ski-film star is stopping by the
Show and cementing friendships on her way to Russia with a
powerful cadre of female rippers. By Doug Schnitzspahn
A sommelier, gourmet chef,
and self-proclaimed "unrepentant bookworm," Hadley
Hammer simply rips. Sponsored by brands including
The North Face and Dynafit,
the Jackson, Wyoming, native
made a name for herself on
the Freeride World Tour. She
elevated her reputation in
Teton Gravity Research and
Sherpas Cinema films, and is
the only woman (and second
skier) to have ever dropped
in on "Corrugated," a famed,
forbidding wall of spines in

24

/ SNOW SHOW 2019

the Alaskan backcountry. The
Daily caught up with Hammer,
32, to talk about the Show and
the future.
What big project are you
preparing for now?
My winter is scheduled to have
some pretty amazing trips, but
what I'm most looking forward
to is an expedition I pitched
to The North Face that was
just approved. The project
involves skiing in Russia with
an all-star team consisting of
Hilaree Nelson, Kit DesLauriers,

and Christina Lustenberger. It's
been incredible to look back
and see how my skill set has
developed since the start of my
filming career. I'm really looking
forward to learning more from
everyone on the team, being
in a new place, and, if all goes
well, skiing our intended line.

Why is it important for you
to be at the Outdoor Retailer
Snow Show?
The Show is a place to celebrate the fact that we all get
to work in the outdoor industry and to connect with the
entire outdoor community in
one place. The athlete-brand
relationship is obviously
crucial for a skiing career,
but beyond just being working relationships, they are
also close friendships. The
outdoor community attracts
such passionate people, and
you can really feel that buzz
on the trade show floor. For
me, there's definitely a working component and there
will be lots of meetings, but
I'm also looking forward to
catching up with friends and
colleagues who I see only
once a year.

"THE OUTDOOR COMMUNITY ATTRACTS SUCH
PASSIONATE PEOPLE, AND YOU CAN REALLY
FEEL THAT BUZZ ON THE TRADE SHOW FLOOR."
Photograph by

Liam Doran



The Daily - January 30, 2019

Table of Contents for the Digital Edition of The Daily - January 30, 2019

Contents
The Daily - January 30, 2019 - CW1
The Daily - January 30, 2019 - CW2
The Daily - January 30, 2019 - Cover1
The Daily - January 30, 2019 - Cover2
The Daily - January 30, 2019 - 1
The Daily - January 30, 2019 - 2
The Daily - January 30, 2019 - 3
The Daily - January 30, 2019 - 4
The Daily - January 30, 2019 - 5
The Daily - January 30, 2019 - Contents
The Daily - January 30, 2019 - 7
The Daily - January 30, 2019 - 8
The Daily - January 30, 2019 - 9
The Daily - January 30, 2019 - 10
The Daily - January 30, 2019 - 11
The Daily - January 30, 2019 - 12
The Daily - January 30, 2019 - 13
The Daily - January 30, 2019 - 14
The Daily - January 30, 2019 - 15
The Daily - January 30, 2019 - 16
The Daily - January 30, 2019 - 17
The Daily - January 30, 2019 - 18
The Daily - January 30, 2019 - 19
The Daily - January 30, 2019 - 20
The Daily - January 30, 2019 - 21
The Daily - January 30, 2019 - 22
The Daily - January 30, 2019 - 23
The Daily - January 30, 2019 - 24
The Daily - January 30, 2019 - 25
The Daily - January 30, 2019 - 26
The Daily - January 30, 2019 - 27
The Daily - January 30, 2019 - 28
The Daily - January 30, 2019 - 29
The Daily - January 30, 2019 - 30
The Daily - January 30, 2019 - 31
The Daily - January 30, 2019 - 32
The Daily - January 30, 2019 - 33
The Daily - January 30, 2019 - 34
The Daily - January 30, 2019 - 35
The Daily - January 30, 2019 - 36
The Daily - January 30, 2019 - 37
The Daily - January 30, 2019 - 38
The Daily - January 30, 2019 - 39
The Daily - January 30, 2019 - 40
The Daily - January 30, 2019 - 41
The Daily - January 30, 2019 - 42
The Daily - January 30, 2019 - 43
The Daily - January 30, 2019 - 44
The Daily - January 30, 2019 - 45
The Daily - January 30, 2019 - 46
The Daily - January 30, 2019 - 47
The Daily - January 30, 2019 - 48
The Daily - January 30, 2019 - 49
The Daily - January 30, 2019 - 50
The Daily - January 30, 2019 - 51
The Daily - January 30, 2019 - 52
The Daily - January 30, 2019 - 53
The Daily - January 30, 2019 - 54
The Daily - January 30, 2019 - 55
The Daily - January 30, 2019 - 56
The Daily - January 30, 2019 - 57
The Daily - January 30, 2019 - 58
The Daily - January 30, 2019 - 59
The Daily - January 30, 2019 - 60
The Daily - January 30, 2019 - 61
The Daily - January 30, 2019 - 62
The Daily - January 30, 2019 - 63
The Daily - January 30, 2019 - 64
The Daily - January 30, 2019 - 65
The Daily - January 30, 2019 - 66
The Daily - January 30, 2019 - 67
The Daily - January 30, 2019 - 68
The Daily - January 30, 2019 - 69
The Daily - January 30, 2019 - 70
The Daily - January 30, 2019 - 71
The Daily - January 30, 2019 - 72
The Daily - January 30, 2019 - 73
The Daily - January 30, 2019 - 74
The Daily - January 30, 2019 - 75
The Daily - January 30, 2019 - 76
The Daily - January 30, 2019 - 77
The Daily - January 30, 2019 - 78
The Daily - January 30, 2019 - 79
The Daily - January 30, 2019 - 80
The Daily - January 30, 2019 - 81
The Daily - January 30, 2019 - 82
The Daily - January 30, 2019 - 83
The Daily - January 30, 2019 - 84
The Daily - January 30, 2019 - 85
The Daily - January 30, 2019 - 86
The Daily - January 30, 2019 - 87
The Daily - January 30, 2019 - 88
The Daily - January 30, 2019 - Cover3
The Daily - January 30, 2019 - Cover4
The Daily - January 30, 2019 - CW3
The Daily - January 30, 2019 - CW4
https://www.nxtbook.com/emerald/outdoorretailer/2023Winter
https://www.nxtbook.com/emerald/outdoorretailer/2023summer
https://www.nxtbook.com/emerald/outdoorretailer/thedailyguidess23
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/dailysm2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day1
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-august-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-july-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-june-2021
https://www.nxtbook.com/emerald/outdoorretailer/may_2021
https://www.nxtbook.com/emerald/outdoorretailer/april_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/march_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/february_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/january_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/december_2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07212020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07072020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06232020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06162020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06092020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06022020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05272020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05192020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/weeeekly_05052020__JJ
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05122020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05052020
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day3_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day1_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/201707
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016winter
https://www.nxtbookmedia.com