The Daily - January 30, 2019 - 74

Outdoor Retailer Snow Show 2019
S H O W

I N F O

thought leaders around equity, inclusion, and belonging in the outdoors.
Presenters are thought leaders who
have already impacted the trajectory
of the industry. Hear what's on their
minds and be prepared to challenge
your idea of what is possible. Sponsored by Camber Outdoors.

Succeeding in Modern-day Retailing
2-3 p.m., MR405
Vincent Pao of Rain Retail discusses
how technology has forever changed
the way people shop. Today, the
pre-purchase shopping journey takes
many twists and turns as consumers move from clicks to bricks with
relative ease to browse and buy. While
convenient for shoppers, it's becoming increasingly harder for retailers to
know exactly where and when consumers begin their search and how
they can be a part of the shopper's
journey in the moments that matter
most.
Fashion Show + Trend Presentation
Promostyl, Part I
2-3:30 p.m., Trend + Design Center
(Booth 1032-LL)
This year, the Fashion Show is taking
on a new form and adding education
to the lineup. immediately following the show, Maria Teresa Sampedro-Dayan, managing director of
Promostyl North America, takes a
closer look at the innovation and color
trends in sport and outdoor. Promostyl is the world-renowned color and
trend forecasting agency based in
Paris.
Jacket Repair Station
2-4 p.m., 46066-UL
Get holes and tears on your favorite
puffy coat or snow jacket fixed by the
Gear Aid team at Tenacious Tape.
Product Page Stories That Convert
2:30-3:30 p.m., The Camp
(Booth 56117-UL)
Whether you're selling 3-season tents
or designer handbags, all consumer
products fall into three distinct categories that require different types of
product stories. This talk will help you
understand the differences between
these three product types and lay out
clear, understandable tactics to create
product page stories that sell. Sponsored by Talkoot.
Scandinavian Coffee Break
3 p.m., 39041-UL
Visit the Scandinavian Village to enjoy

a "fika," the much-loved Scandinavian
coffee break. Coffee will be served in
cups from Sweden's Light My Fire.

Going Solo with Alex Honnold and
David Lama
3-3:30 p.m., 44005-UL
Alex and David are shaking up the
world of climbing with stunning
achievements. Come to The North
Face booth to hear about incredible
individual feats from two of the world's
most inspiring athletes. Speakers: Alex
Honnold and David Lama, The North
Face athletes. Moderator: James Mills,
The Joy Trip Project.
Unlearning to the Extreme: Strategies for Staying Responsive in an
Economy of Uncertainty
3:30-4:30 p.m., Trend + Design Center
(Booth 1032-LL)
Futurist Alvin Toffler is quoted as
saying, "Illiteracy in the 21st century will not be defined by those who
cannot read or write, but those who
cannot learn, unlearn, and relearn." This
session will attempt to place Toffler's
words within the context of the outdoor
design industry to force us to ask the
same "what if" questions that many
industries and organizations face in this
ever-changing economy.
The Creative Directory with Ali Carr
3:30-4:30 p.m., RANGER Station,
(Booth VO119-SL)
Join us for an intimate conversation
with Ali Carr, managing editor at Gear
Patrol, about Product Journalism 2.0.
Building a Legendary Brand in 2019:
The Year "URL" Meets "IRL"
3:30-4:30 p.m., The Camp (Booth
56117-UL)
How do you keep up with today's digitally savvy consumer while at the same
time fulfilling their need for in-real-life
(aka "IRL") experiences? We're calling
it: 2019 is the year that URL officially
meets IRL. What does this mean for
your brand or retail shop? In this talk,
we'll get the lowdown from four incredibly successful (and quite possibly legendary) entrepreneurs providing their
insights in a real-time Q&A and fireside
chat at The Camp. Followed by a Happy
Hour. Sponsored by Sezzle.
Book Signing: Matt Burbach
4 p.m., 44055-UL
Join author and climber Matt Burbach
for happy hour with Mountain Hardwear
and to get a free signed copy of his new
book Gym Climbing: Improve Tech-

THE MINGLER: Winter Sports Market + Snow Show Networking Event
4-7 p.m. in the Foyer Lobby by Registration
Attending Winter Sports Market or just arriving for the Snow Show? Join your industry friends after WSM closes for The Mingler, a retailer networking event with music,
food, drinks, and good company. Grab your Snow Show badge, meet with other WSM
and Outdoor Retailer attendees and hang out with Chris "The Mingler" Sears and his
legendary beard.

/ SNOW SHOW 2019

nique, Movement, and Performance,
2nd Edition (Mountaineers Books).
Mountain Hardwear will also be giving
away limited-edition beanies; get them
before they're gone!

Patch the Patriarchy with Coalition
Snow and Noso Patches
4 p.m., 44103-UL
We know that starting a business or
nonprofit in the outdoor world isn't
easy, and that's why we'll be giving
away the one thing under-represented
founders in the industry need most:
Cold. Hard. Cash. All proceeds from
$5 beer sales and raffle tickets sales
(to win a new pair of skis and other
killer gear) will be split between two
founders who are getting their hustle
on in the outdoor industry. Come to the
Noso booth for a beer and stay to Patch
the Patriarchy. Raffle administered by
Camber Outdoor.
Inside the Pack
4:30 p.m. Scandinavian Village
Meet Jimmy Odén, founder of Elevenate, to find out what's inside a mountain guide's backpack.
Primus Campfire Cook-Off
4:30 p.m., 39105-UL
Outdoor-industry leaders, Fjällräven,
Dakine, Salomon, and Atomic, will
compete in an Iron Chef-style cook-off
at the Primus booth in support of Camber Outdoors. Come put some money
on who will win (suggested donation
of $5).
NSSRA Annual Member Meeting
5:30 p.m., MR505
Annual meeting of National Ski & Snowboard Retailers Association. All retailers
are invited. Light refreshments will be
provided.

SHOW SALES
SheJumps Adventure Sale
8:30 a.m., 37021-UL
Adventure Medical Kits is offering
exclusive discounts on three of its
products. All proceeds will be donated
to SheJumps, a nonprofit dedicated to
increasing the participation of women
and girls in outdoor activities to foster
confidence, leadership, and connection
to nature and community through free
and low-cost outdoor education.
BoCo Gear Printed Beanie
9 a.m., 53093-UL
BoCo Gear is selling printed beanies to
benefit The Conservation Alliance.
Bogs Footwear
9 a.m., 44137-UL
During the Show, Bogs will be selling
both men's and women's Sauvie boots
for $40 (normally $95-$100), with the
proceeds going to Big City Mountaineers. While supplies last.
Farm to Feet Hiking Sock
9 a.m., 53005-UL

THE CATCH: Media Preview
5-7:30 p.m., MR 113
Arrive early for the pitch; stay to discover The Catch-the Media Preview. The
Catch offers journalists exclusive access
to preview some of the latest products
and newest exhibitors before the Show
opens, and it's a great opportunity to
build relationships and get a jump on
Show coverage. Grab a drink and a bite
while you're there.

Farm to Feet sells its light and midweight hiking socks for women and
men to benefit The Conservation
Alliance.

Grabber Heat Holders
9 a.m., 51000-UL
Grabber is selling its Heat Holder Socks
to benefit The Conservation Alliance.
Klean Kanteen
9 a.m., 39073-UL
Klean Kanteen will sell its TKPro .75L
bottle to benefit The Conservation
Alliance.
Limited-Edition Ecco Leather Tote
9 a.m., 42043-UL
Limited-edition and limited-quantity
Ecco leather totes will be sold with proceeds going to Big City Mountaineers.
The totes feature Dyneema-bonded
leather and were specially made for
Snow Show attendees.
Zodiac Event Displays
9 a.m., 20275-UL
Zodiac Event Displays sells its "Say
No To Plastic" recycled fabric shopping bags to benefit The Conservation
Alliance.
Sole Footbed
2-4 p.m., 46105-UL
Sole Sport Medium Footbeds for sale
on Days 1 and 2 for a donation of $20
to benefit Big City Mountaineers, which
connects under-resourced youth to the
wild, introducing them to an environment filled with opportunity and
a support network free of bias-and
inspiring them to transform their lives
into something greater.
Lilo Custom Leather Belt
3-6 p.m., 25220-SL
It's as simple as 1, 2, 3! 1. Pick your strap.
2. Pick your buckle (Snowflake or Ski) 3.
Lilo will custom fit your Spanish leather
belt for $40 while you wait. A Lilo
Carpe Diem leather key fob is included
with every belt purchase. Limited daily
quantities. Proceeds benefit the Richmond Animal League.
Support U.S. Skimo Athletes
3 p.m., 36095-UL
Dynafit will be selling hats for a chance
to win a pair of Dynafit Bindings.
Proceeds support the USSMA Skimo
Athletes competing around the U.S.

The Daily - January 30, 2019

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