The Daily - January 30, 2019 - 76

Outdoor Retailer Snow Show 2019
S H O W

I N F O

Industry Party
6-8 p.m., Buell Theatre Lobby and The Galleria at the Denver Performing Arts Complex
The outdoor industry is known for our unrivaled community and passion. Come travel
back to the 80's, don your brightest neon and celebrate with friends new and old over
drinks, food, games, and live music at the annual Industry Party sponsored by Sierra
Nevada!

Join Weston at its HQ in downtown
Denver for an annual party to benefit the National Forest Foundation.
Highlights include Rooftop Forest with
DJ Diabeats, limited-edition craft beer
release from Crazy Mountain Brewing, a
food truck rally, and a gear raffle to end
all gear raffles. Please RSVP at: http://
NFFOR19.givesmart.com

Thursday, January 31, 2019

EVENTS & EDUCATION
The Voice Launch Party
8-11 a.m., 56131-UL
SNEWS launches its independent
outdoor retail reporting with The Voice.
Kuju Coffee and VooDoo donuts will be
served.
Bogs Morning Barista
9 a.m., 44137-UL
Start your morning with a free crafted
espresso drink at Bogs Footwear.
David Rollyn Live Illustrations
9 a.m., 44137-UL
Join artist David Rollyn at the Bogs
Footwear booth as he creates live illustrations on canvas.
Fjällräven "Trailhead Donation"
9 a.m., 39105-UL
Join Fjällräven for coffee in the morning
and happy hour beer in the afternoon.
A suggested $5 donation will benefit
The Conservation Alliance.
Happy Patching with Noso
9 a.m., 44103-UL
Have a snag? What a drag! Stop by the
Noso booth to get patched up to keep
your jacket on your back and out of the
landfill. Free gear repair patches for rips
and tears every day at the Show.
Hillsound Gear Giveaway
9 a.m., 38015-UL
Hillsound is giving away Trail Crampon
Ultras and Armadillo LT Gaiters every
day of the Show. The first people to
stop by the booth each day that follow
@hillsoundequipment on Instagram
and Facebook will have the chance to
win some awesome Hillsound gear to
power their winter adventures.
Mammut Hangboard Contest
9 a.m., 44071-UL
Come test your finger-gripping skills
at the Mammut Diamond Fingerboard
competition.

/ SNOW SHOW 2019

Mountain Safety Research (MSR) Paragon Binding Interactive Demo
9 a.m., 44031-UL
Join MSR for an interactive "on-ice"
demo of the new MSR Paragon Snowshoe Binding. With a revolutionary
one-piece mesh design, the glove-like
binding provides security, comfort,
simplicity, and durability like no other
binding.
Project Warmth
9 a.m., 49067-UL
Come by the Turtle Fur booth, try on
one of the company's warm hats, take
a selfie in front of the selfie wall, post to
Instagram (tagging @turtlefur and #projectwarmth), and Turtle Fur will donate a
hat to a shelter in the Denver area.
Amplified
9-10 a.m., The Camp (Booth 56117-UL)
Building a business or a nonprofit can
be challenging, but getting your message out there is an art in itself. We'll
hear from a panel of public relations
experts with 20+ years of experience
shaping narratives that resonate with
your audience and the media. Get your
buzz on. Coffee provided.
Content Marketing for the Outdoors
10-11 a.m., MR405
In this session with MJ Legault of Origin
Design & Communications, we'll discuss
the problems that many of us are encountering with our content marketing.
We'll look at post-content marketing
era strategies we're seeing emerge,
and examples of brands applying them
successfully.
Innovation by Design: Every Organization Should Always Adapt and
Pivot to Leverage Design Thinking
10-11 a.m., Trend + Design Center
(Booth 1032-LL),
Being successful has always relied on the
ability to work together and be creative.
More than science or the collection and
use of data, the quest to understand
how to create higher levels of innovation
and empower our creative intelligence
seems to be a more elusive. The better
we become at innovation and creative
collaboration, the more we want to figure
out how to get better at it-alas, human
nature. Come learn from the internationally acclaimed authors, exec coaches,
and thought leaders, Thomas Lockwood,
Ph.D. and Edgar Papke on how any organization can leverage design thinking
to produce change, drive new ideas, and
deliver meaningful solutions.

Social Studies
10-11 a.m., RANGER Station (Booth
VO119-SL)
We'll talk with social media community
managers, content creators, and influencers from the outdoor and snowsports markets about the importance of
crafting lasting, meaningful content for
a medium that's constantly changing.
The Current State of Climate Change
and What You Can Do About it
10 a.m., The Camp (56117-UL)
From federal rollbacks to midterm
elections, 2018 was packed full of news
about the changing climate-which we
know threatens the outdoor recreation
economy and our very way of life.
Fortunately, Protect Our Winters and
leaders from across the industry are
here to give you an update on the current state of climate change. We'll share
how brands, retailers, and individuals
can turn their passion into purpose
and work together to take meaningful
action on climate change.
Darn Tough Vermont Maple Bacon
Creemees
10 a.m., 42021-UL
What makes Outdoor Retailer that
much sweeter? Darn Tough Vermont's
Maple Bacon Creemees! The machine
is back and ready to sweeten up your
show. Visit the booth Days 1-3 for your
free creemee fix.
Eagle Creek Quit Your Job and Travel
10 a.m., Eagle Creek Trailer (Atrium)
Audition to win a two-week trip to almost anywhere in the world. More info
at Eaglecreek.com/QuitYourJob
For the Love of Snow
10 a.m., 51111-UL
Artist Sarah Uhl will be painting a mural
at the Tincup Mountain Whiskey booth,
where donations will be collected for
POW. At the booth, you can call your
senator about important issues regarding climate change in your state. Several POW ambassadors will be on hand
throughout the Show. In addition, there
will be an opportunity to buy Uhl's art
via online bidding, also to benefit POW.
Lhotse's First Ski Descent with Hilaree Nelson and Jim Morrison
10-10:30 a.m., 44005-UL
Two incredible ski mountaineers recount tales from the first ski descent of
Nepal's Lhotse-a 28,000-foot summit
with a 7,000-vertical-foot descent-and
the innovative tech that helped them
do it. Speakers: The North Face athletes
Hilaree Nelson and Jim Morrison. Moderator: Angela Hawse, AMGA.
Fashion Show + Trend Presentation-
Mapping the Trail: Style Trends That
Matter for Outdoor
11 a.m.-12:30 p.m., Trend + Design Center (Booth 1032-LL)
Immediately following the show, join
Haysun Hahn to look at the trends

shaping the outdoor industry. The
world of consumer products is in
love with the outdoor industry; it's
considered the bridge between the
active-sport and fashion worlds. And
as it is, with all things of affection, love
gets complicated!

University Series-Sustainability: A
Retailer's Dilemma
11 a.m.-12:00 p.m., The Camp (Booth
56117-UL)
Retail has a responsibility in providing a platform for either sustainable
or unsustainable products. Whether
creating products that are biodegradable or those that are durable
and enable longer life, which is more
sustainable and how should retailer
buyers identify which products are
truly sustainable?
Meet Wigwam Ambassador and U.S.
Navy Veteran Chad Brown
11:30 a.m., 51081- UL
Meet Wigwam Ambassador and U.S.
Navy Veteran Chad Brown and his
service dog, Axe. Brown started the
nonprofit Soul River Inc. to engage
veterans as mentors for inner-city
youth. He believes that by connecting
youth and veterans to our public lands
and wild rivers through fly-fishing, a
new generation of outdoor leaders will
emerge.
Dirt Power−Getting More Women
into Trail Running
12-1 p.m., The Camp (Booth 56117-UL)
Join Saucony and a panel of trail running experts to discuss how to further
close the gender gap and encourage
more women to get on the trails. Topics will include community and retail
partnerships, education, and growing
women's trail racing participation.
Sponsored by Saucony.
RANGE Social Hour Meet-Up
12-2:00 p.m., RANGER Station (Booth
VO119-SL)
Come for the GIFS, stay for tips. Meet
us at the RANGER Station for an interactive Instagram workshop with our
in-house experts, Lisa Dougherty and
Jessica Hamel.
State of the Rockies and Conservation in the West: A Discussion of
Bipartisan Issues and Opinions in the
Rocky Mountain West
12-1 p.m., MR401
Debate about outdoor recreation,
conservation on public lands and energy development, and the trade-offs
of each is ongoing across the nation.
Join Outdoor Industry Association,
Colorado College, the Center for Western Priorities, and two of the nation's
leading pollsters for the release of
the renowned 2019 Conservation in
the West Poll and a discussion of the
evolving opinions and priorities in
the land management conversation in
the West.

http://NFFOR19.givesmart.com http://NFFOR19.givesmart.com http://www.Eaglecreek.com/QuitYourJob

The Daily - January 30, 2019

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