The Daily - January 31, 2019 - 62

Bread+Butter
N E W

E X H I B I T O R S

Clockwise from top left: Action
Athlete Supply, Flipside Hats,
Gobi Heat, Fat Tire, Komperdell
Sportartikel GmbH, Terracea.

The
Newcomers

Stop by and welcome these new Snow
Show exhibitors, from a craft beer
company to an established ski-pole maker.
By Cameron Martindell
Fat Tire

Action Athlete Supply

New Belgium Brewing, makers
of Fat Tire amber ale and 14
year-round Belgian-inspired
beers, is channeling the vibe of
the quintessential ski town bar.
They'll be tapping kegs today
and every day of the Show and
hosting bubble hockey and foosball tournaments. The grand
prize is a trip to the company's
Fat Tire House in Mammoth
Lakes, California, including
f lights, lodging, and transferrable Mammoth Black lift passes
with lift-line skipping privileges
at Mammoth Mountain. Look
for the red Fat Tire cruiser
hanging above the booth.

Action Athlete Supply is the sole
North American distributor for the
unique European products from
Ariete and Forcefield, including
protective padded body armor
baselayer clothing for the skirace industry as well as goggles.
Being the sole distributor for these
brands gives dealers a distinct advantage when it comes to margins
and MAP pricing. Action Athlete
Supply is very selective about product distribution in order to protect
the margins of its dealers.

53080-UL

32164-UL

Komperdell
Sportartikel GmbH
36055-UL

Austrian brand Komperdell has
been crafting hiking and walking poles since 1922. By 1928,
the company had grown to 50
employees and was recognized as
a leading producer of ski poles.
Stop by the booth to see how the
company has evolved, today using
modern metals and carbon fiber
to build poles, snowshoes, and
protective body armor clothing
for the ski and bike industries, as
well as gloves, hoods, hats, and
face masks.

/ SNOW SHOW 2019

Terracea
54109-UL

Terracea was founded on a simple
idea: Technical outerwear should
be able to be worn anywhere, for
any purpose, from the daily commute to a weekend in the mountains. Terracea resonates with
consumers who demand greater
functionality, versatility, and quality from their clothing-people who
truly live an urban-to-outdoors
lifestyle. The jackets are high-tech
enough for cold-weather expeditions but also designed with lifestyle wearability in mind. Including insulated and noninsulated
pieces, the line features 20K/20K
stretch fabric, high breathability,
and a movement-focused fit, all
with a clean and modern look.

Gobi Heat

Flipside Hats

Gobi Heat is a Utah-based heated apparel company that melds
fashion and function in products
to keep people warm in any winter adventure. Products range
from heated gloves and socks
to heated jackets and baselayer
pants. Gobi Heat strives to be the
most fashionable heated apparel
brand in the market. With up to
10 hours of battery life and three
heat settings (low, medium, and
high), the apparel can be customized to the user experience.

Flipside Hats is an eco-efficient
company that consciously repurposes the world's pre- and
post-consumer waste into
long-lasting, limited-edition hats
and accessories in the U.S. Making small-batch hats by upcycling
fabric from big apparel brands
reduces the need for virgin materials. Flipside Hats employs fair wage
labor and partners with community organizations with a donations
program, donating more than 12
percent of profits last year.

25200-SL

24159-SL

The Daily - January 31, 2019

Table of Contents for the Digital Edition of The Daily - January 31, 2019