The Daily - January 29, 2020 - 15

Tentree,
giving away
saplings

OFFSETTING SHOW TRAVEL
Working
toward
zero waste

CA R LO N AS I S S E ( L E F T ), L AU R E N DA N I L E K ( R I G H T )

TRADE SHOW WORKS TOWARD
ZERO WASTE
"I want to say one word to you.
Just one word ... plastics," Mr.
McGuire told a young Benjamin
Braddock in The Graduate.
Outdoor Retailer marketing director Jennifer Pelkey is keying on
that same word at this year's Outdoor + Snow Show regarding the
Show's ongoing efforts to become a
zero-waste event.
"We've been doing a lot of
research and consulting with the
main players in plastics recycling," she says. Outdoor Retailer
has been working with partners
such as Honeycomb Strategies,
Freeman, United, the Colorado
Convention Center, Alpine Waste,
TerraCycle, and Eco-Cycle to help
determine how to best handle the
plastics brought to and used for
Outdoor Retailer.
The problems are myriad. Clear
shrink-wrap and non-reinforced
Visqueen is being collected and
recycled. But colored shrink-wrap
and polybags can't be recycled

traditionally, which makes for
added effort.
"We won't be recycling polybags
or colored shrink-wrap here, but we
will be collecting and measuring
it-along with the Visqueen and
clear shrink-wrap-to establish
our baseline and understand our
options," Pelkey says.
Handling these hard-to-recycle materials is expensive and
the end results are unclear, she
adds. "We're figuring out what
it will take for Outdoor Retailer
to become a zero-waste event, a
goal we could reach within five
years," Pelkey says. "Aversion,
rather than diversion, is going to
have to be the standard moving
forward. We, as an industry, must
find solutions beyond soft-film
and other disposable plastics as
we move toward zero waste. But
I think together we can make a
truly remarkable impact for our
industry-and beyond."
-Eugene Buchanan

Attending Outdoor + Snow Show comes with costs: time, money,
carbon-all resources that total a significant investment. While
recouping time and money may be a natural business sequitur,
some brands are also stepping up for the environment and compensating for their carbon use while traveling to and from Denver.
Tentree apparel, for one, is planting 650 trees to offset its staff's
travel (ultimately, the goal is to plant 1 billion trees by 2030). And
during the Show, the brand will be doling out blue spruce saplings
at its booth. "We're pretty proud of not just offsetting but making
sure our travel is climate positive," says Sola Desgagne, Tentree's
senior marketing manager. "We chose [blue spruce saplings]
because they grow happily in the Colorado area." Forsake, certified by Climate Neutral, plans to offset 100 percent of its business
operations-including the 2.34 tons of carbon dioxide equivalent
the company estimates its three attendees will emit during roundtrip travel from Boston-using carbonfund.org, where Forsake
has chosen to support Envira Amazonia, a reforestation project.
Likewise, Costa Sunglasses is partnering with SeaGrass Grow to
offset the carbon emitted by its 12 employees who are traveling to
Denver from five different regions. -Emma Athena

CORONAVIRUS: WHAT YOU NEED TO KNOW

The new respiratory illness Coronavirus has not been detected in Colorado. According to the Colorado Department of Public Health, risks to
the general public are low. Any showgoers who've recently traveled to
China and who are experiencing respiratory symptoms, however, should
separate themselves from others and contact a health-care provider or
the 24-hour Colorado disease control hotline, 303-692-2700. Here's a list
of nearby clinics and hospitals: Denver Health Downtown Urgent Care
(.7 miles, denverhealth.org), Concentra Urgent Care (1.1 miles, concentra.
com), Denver Health Hospital (1.5 miles, open 24 hours with emergency
room, denverhealth.org), Saint Joseph Hospital (1.7 miles, open 24 hours
with emergency room, saintjosephdenver.org), Zip Clinic Urgent Care
(2.1 miles, zipclinic.com). -E.A.

OUTDOOR + SNOW SHOW 2020

/

15


http://www.carbonfund.org http://www.denverhealth.org http://www.denverhealth.org http://www.saintjosephdenver.org http://www.zipclinic.com

The Daily - January 29, 2020

Table of Contents for the Digital Edition of The Daily - January 29, 2020

Contents
The Daily - January 29, 2020 - CW1
The Daily - January 29, 2020 - CW2
The Daily - January 29, 2020 - Cover1
The Daily - January 29, 2020 - Cover2
The Daily - January 29, 2020 - 1
The Daily - January 29, 2020 - 2
The Daily - January 29, 2020 - 3
The Daily - January 29, 2020 - Contents
The Daily - January 29, 2020 - 5
The Daily - January 29, 2020 - 6
The Daily - January 29, 2020 - 7
The Daily - January 29, 2020 - 8
The Daily - January 29, 2020 - 9
The Daily - January 29, 2020 - 10
The Daily - January 29, 2020 - 11
The Daily - January 29, 2020 - 12
The Daily - January 29, 2020 - 13
The Daily - January 29, 2020 - 14
The Daily - January 29, 2020 - 15
The Daily - January 29, 2020 - 16
The Daily - January 29, 2020 - 17
The Daily - January 29, 2020 - 18
The Daily - January 29, 2020 - 19
The Daily - January 29, 2020 - 20
The Daily - January 29, 2020 - 21
The Daily - January 29, 2020 - 22
The Daily - January 29, 2020 - 23
The Daily - January 29, 2020 - 24
The Daily - January 29, 2020 - 25
The Daily - January 29, 2020 - 26
The Daily - January 29, 2020 - 27
The Daily - January 29, 2020 - 28
The Daily - January 29, 2020 - 29
The Daily - January 29, 2020 - 30
The Daily - January 29, 2020 - 31
The Daily - January 29, 2020 - 32
The Daily - January 29, 2020 - 33
The Daily - January 29, 2020 - 34
The Daily - January 29, 2020 - 35
The Daily - January 29, 2020 - 36
The Daily - January 29, 2020 - 37
The Daily - January 29, 2020 - 38
The Daily - January 29, 2020 - 39
The Daily - January 29, 2020 - 40
The Daily - January 29, 2020 - 41
The Daily - January 29, 2020 - 42
The Daily - January 29, 2020 - 43
The Daily - January 29, 2020 - 44
The Daily - January 29, 2020 - 45
The Daily - January 29, 2020 - 46
The Daily - January 29, 2020 - 47
The Daily - January 29, 2020 - 48
The Daily - January 29, 2020 - 49
The Daily - January 29, 2020 - 50
The Daily - January 29, 2020 - 51
The Daily - January 29, 2020 - 52
The Daily - January 29, 2020 - 53
The Daily - January 29, 2020 - 54
The Daily - January 29, 2020 - 55
The Daily - January 29, 2020 - 56
The Daily - January 29, 2020 - 57
The Daily - January 29, 2020 - 58
The Daily - January 29, 2020 - 59
The Daily - January 29, 2020 - 60
The Daily - January 29, 2020 - 61
The Daily - January 29, 2020 - 62
The Daily - January 29, 2020 - 63
The Daily - January 29, 2020 - 64
The Daily - January 29, 2020 - 65
The Daily - January 29, 2020 - 66
The Daily - January 29, 2020 - 67
The Daily - January 29, 2020 - 68
The Daily - January 29, 2020 - 69
The Daily - January 29, 2020 - 70
The Daily - January 29, 2020 - 71
The Daily - January 29, 2020 - 72
The Daily - January 29, 2020 - 73
The Daily - January 29, 2020 - 74
The Daily - January 29, 2020 - 75
The Daily - January 29, 2020 - 76
The Daily - January 29, 2020 - 77
The Daily - January 29, 2020 - 78
The Daily - January 29, 2020 - 79
The Daily - January 29, 2020 - 80
The Daily - January 29, 2020 - 81
The Daily - January 29, 2020 - 82
The Daily - January 29, 2020 - 83
The Daily - January 29, 2020 - 84
The Daily - January 29, 2020 - 85
The Daily - January 29, 2020 - 86
The Daily - January 29, 2020 - 87
The Daily - January 29, 2020 - 88
The Daily - January 29, 2020 - Cover3
The Daily - January 29, 2020 - Cover4
The Daily - January 29, 2020 - CW3
The Daily - January 29, 2020 - CW4
https://www.nxtbook.com/emerald/outdoorretailer/2023Winter
https://www.nxtbook.com/emerald/outdoorretailer/2023summer
https://www.nxtbook.com/emerald/outdoorretailer/thedailyguidess23
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/dailysm2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day1
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-august-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-july-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-june-2021
https://www.nxtbook.com/emerald/outdoorretailer/may_2021
https://www.nxtbook.com/emerald/outdoorretailer/april_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/march_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/february_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/january_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/december_2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07212020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07072020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06232020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06162020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06092020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06022020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05272020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05192020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/weeeekly_05052020__JJ
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05122020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05052020
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day3_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day1_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/201707
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016winter
https://www.nxtbookmedia.com