The Daily - January 29, 2020 - 38

FEATURE
Tk caption here
and it will fill the
space right here
and thanks.

The Loppet
Foundation
gets kids
out in winter
in droves.

Generation Snow

ate on any given
December afternoon,
John Munger can
glance out his office
window in Minneapolis
and see the future of skiing.
"I'm looking out right now on
about 300 high school kids heading out on the trails," says Munger,
the executive director of The Loppet Foundation, an organization
focused on year-round outdoor
recreation for underserved kids

38

and their families. "And that happens pretty much every afternoon."
The Loppet Foundation is a
partner of the Share Winter Foundation, a grant-making organization that backs local programs
that are getting kids engaged with
snowsports. Now, it's connected
to a broader initiative, because
Share Winter is at the heart of
Generation Snow, a new platform
Snowsports Industries America
(SIA) announced in the fall that's

/ OUTDOOR + SNOW SHOW 2020

designed to address a perennial
industry issue-increasing participation in winter sports.
The goal of Generation Snow is
to bring the industry together to
get 100,000 new participants on
the snow by 2028.
"If we look at our skier-snowboarder data, the number of participants over the past decade hasn't
really grown," says Maria McNulty,
chief operating officer of SIA, which
released its annual participation re-

port in October. During the 2018-19
season, 24.6 million people participated in winter sports, a year-overyear increase of 1.2%.
"It's an issue we all need to be addressing collectively. There've been
a lot of initiatives out there over the
years that tried to garner industry-wide participation, and they
didn't really move the needle," she
says. "We wanted to see if we could."
To promote buy-in across the
industry for Generation Snow, SIA

SAYS E T H A P H I L A P H A N D E T H

L

A new initiative spearheaded by SIA forges fresh partnerships
to rally the industry around increasing snowsports participation.
By Jenn Fields



The Daily - January 29, 2020

Table of Contents for the Digital Edition of The Daily - January 29, 2020

Contents
The Daily - January 29, 2020 - CW1
The Daily - January 29, 2020 - CW2
The Daily - January 29, 2020 - Cover1
The Daily - January 29, 2020 - Cover2
The Daily - January 29, 2020 - 1
The Daily - January 29, 2020 - 2
The Daily - January 29, 2020 - 3
The Daily - January 29, 2020 - Contents
The Daily - January 29, 2020 - 5
The Daily - January 29, 2020 - 6
The Daily - January 29, 2020 - 7
The Daily - January 29, 2020 - 8
The Daily - January 29, 2020 - 9
The Daily - January 29, 2020 - 10
The Daily - January 29, 2020 - 11
The Daily - January 29, 2020 - 12
The Daily - January 29, 2020 - 13
The Daily - January 29, 2020 - 14
The Daily - January 29, 2020 - 15
The Daily - January 29, 2020 - 16
The Daily - January 29, 2020 - 17
The Daily - January 29, 2020 - 18
The Daily - January 29, 2020 - 19
The Daily - January 29, 2020 - 20
The Daily - January 29, 2020 - 21
The Daily - January 29, 2020 - 22
The Daily - January 29, 2020 - 23
The Daily - January 29, 2020 - 24
The Daily - January 29, 2020 - 25
The Daily - January 29, 2020 - 26
The Daily - January 29, 2020 - 27
The Daily - January 29, 2020 - 28
The Daily - January 29, 2020 - 29
The Daily - January 29, 2020 - 30
The Daily - January 29, 2020 - 31
The Daily - January 29, 2020 - 32
The Daily - January 29, 2020 - 33
The Daily - January 29, 2020 - 34
The Daily - January 29, 2020 - 35
The Daily - January 29, 2020 - 36
The Daily - January 29, 2020 - 37
The Daily - January 29, 2020 - 38
The Daily - January 29, 2020 - 39
The Daily - January 29, 2020 - 40
The Daily - January 29, 2020 - 41
The Daily - January 29, 2020 - 42
The Daily - January 29, 2020 - 43
The Daily - January 29, 2020 - 44
The Daily - January 29, 2020 - 45
The Daily - January 29, 2020 - 46
The Daily - January 29, 2020 - 47
The Daily - January 29, 2020 - 48
The Daily - January 29, 2020 - 49
The Daily - January 29, 2020 - 50
The Daily - January 29, 2020 - 51
The Daily - January 29, 2020 - 52
The Daily - January 29, 2020 - 53
The Daily - January 29, 2020 - 54
The Daily - January 29, 2020 - 55
The Daily - January 29, 2020 - 56
The Daily - January 29, 2020 - 57
The Daily - January 29, 2020 - 58
The Daily - January 29, 2020 - 59
The Daily - January 29, 2020 - 60
The Daily - January 29, 2020 - 61
The Daily - January 29, 2020 - 62
The Daily - January 29, 2020 - 63
The Daily - January 29, 2020 - 64
The Daily - January 29, 2020 - 65
The Daily - January 29, 2020 - 66
The Daily - January 29, 2020 - 67
The Daily - January 29, 2020 - 68
The Daily - January 29, 2020 - 69
The Daily - January 29, 2020 - 70
The Daily - January 29, 2020 - 71
The Daily - January 29, 2020 - 72
The Daily - January 29, 2020 - 73
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The Daily - January 29, 2020 - 76
The Daily - January 29, 2020 - 77
The Daily - January 29, 2020 - 78
The Daily - January 29, 2020 - 79
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The Daily - January 29, 2020 - 86
The Daily - January 29, 2020 - 87
The Daily - January 29, 2020 - 88
The Daily - January 29, 2020 - Cover3
The Daily - January 29, 2020 - Cover4
The Daily - January 29, 2020 - CW3
The Daily - January 29, 2020 - CW4
https://www.nxtbook.com/emerald/outdoorretailer/2023Winter
https://www.nxtbook.com/emerald/outdoorretailer/2023summer
https://www.nxtbook.com/emerald/outdoorretailer/thedailyguidess23
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/dailysm2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day1
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-august-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-july-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-june-2021
https://www.nxtbook.com/emerald/outdoorretailer/may_2021
https://www.nxtbook.com/emerald/outdoorretailer/april_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/march_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/february_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/january_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/december_2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07212020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07072020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06232020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06162020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06092020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06022020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05272020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05192020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/weeeekly_05052020__JJ
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05122020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05052020
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day3_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day1_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/201707
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016winter
https://www.nxtbookmedia.com