The Daily - January 30, 2020 - 67

Sherpa Adventure Gear Call to Action
9 a.m.-5 p.m., VO410-SL
Throughout the Show, Sherpa Adventure Gear will be donating an extra
day of school for a child in Nepal for
every person who stops by the booth
and participates in the brand's on-site
activation. It's as easy as filling out a
postcard with your favorite childhood
book and pinning it up in the booth.
Bring a friend (or two)!
Ecco DIY Leather Workshop
9 a.m.-6 p.m., 42041-UL
Ecco hosts a DIY leather workshop so
you can create and customize your
own leather accessory. Choose from
a variety of leathers and finishes for a
unique piece.
Lilo Water Refill Station
9 a.m.-6 p.m., 24322-SL
Join Lilo and the Plastic Impact Alliance at the water refill station. Learn
how you too can reduce the use of
single-use plastic. Stop by and pick up
a free drink vessel graciously donated
by Yeti, Klean Kanteen, Adidas, and
OtterBox. Limited quantities. Enter to
win $500 in Lilo Active Accessories.
MiiR + Corvus Coffee
9 a.m.-6 p.m., 53121-UL
Enjoy Corvus Coffee in Re:Claimed by
MiiR Camp Cups for $10. Proceeds wil
benefit Women's Wilderness.
Noso Repair Magic
9 a.m.-6 p.m., 53129-UL
Noso hosts DIY gear repairs all day.
SOG Exhibition
9 a.m.-6 p.m., Scandinavian Village-UL
Come see highlighted products from
Scandinavian Outdoor Group members on display.

CO U R T E SY G E A R J U N K I E

Sunday Afternoons Artist Series
Trucker Art Contest
9 a.m.-6 p.m., 42090-UL
Could you be Sunday Afternoons' next
featured artist? The contest kicked off
on Jan. 27, and art submissions will be
accepted through March 31. Winners
receive a $500 cash prize.
Camber Outdoors StoryBus, Powered
by Keen
9 a.m.-7 p.m., Main lobby & throughout
the Convention Center
Check out the big yellow StoryBus
motorhome or one of the three phone
booth-style StoryBooths in and around
the convention center to share your
own stories and learn about the experi-

ences of others in the outdoor industry.
The goal is to collect tales of inclusion
and workplace equity. Participants'
stories will be shared throughout the
year on Camber Outdoors' blog.
The North Face Speaker Series
10-10:30 a.m., 44005-UL
Come for the session "The Arctic
National Wildlife Refuge-The Last
Expanse." In 2019, The North Face sent
a group of young explorers into the
Arctic Refuge to educate a new generation of young people about what's
at risk. Continue the conversation from
The Conservation Alliance breakfast
with those who know it best. Speakers: Kit DesLauriers, The North Face
Athlete; Jody Potts, Gwich'in Leader;
Quannah Chasinghorse, Gwich'in Youth
Leader. Moderator: Maia Wikler, writer
and climate justice activist.
Buddy Program
10-11 a.m., Outdoor Retailer Flag in
the Foyer
New to Outdoor Retailer or just
want a fresh set of eyes on Outdoor
+ Snow Show? Meet at the Outdoor
Retailer Flag in the lobby at 10 a.m. to
join the Buddy Program and shop the
floor with another retailer or designer.

GEAR HERE

Live Gear reviews will call attention to trending new product at The Camp.
If you're looking for a crack roundup of some of the best offerings at the Show
after the dust has settled, chances are you click on GearJunkie (gearjunkie.
com), which hands out highly influential Best in Show awards every January
and June. At Outdoor + Snow Show, senior editor Adam Ruggerio will be
overseeing Live Gear Awards at The Camp so you won't have to wait to know
what's hot on the show floor.
Ruggerio is excited to check out the following: Picture Organic's Demain
Jacket, PrimaLoft P.U.R.E. (which will be debuting in the new Patagonia
Nanopuff), Osprey's Soelden Pro & 32L avalanche packs, Tecnica's Mach1 MV
130 TD ski boot, and Askov Finlayson's Climate Positive Parka. "As far as trends
go," he says, "I think we're seeing a continuing push to use more recycled and
bio-based materials and lower-impact production processes." Want to know
more? Ruggiero will host a panel of top outdoor journalists at The Camp today
from 11 a.m. to 12 p.m. -Doug Schnitszpahn

Askov Finlayson's
Climate Positive
Parka

Fall/Winter 2021 Sport and Street
10-11 a.m., Trend + Design Center
(5019-LL)
This engaging session, presented by
Promostyl, will take you through the
market, color, and design trends for
the upcoming season.
Outdoor Disruptors
10-11 a.m., The RANGER Station
(VO323-SL)
How have start-ups utilized innovation and technology to disrupt the
outdoor industry? We'll talk to brands
and retailers changing the game
by harnessing the power of crowdfunding, crowdsourcing, and unique
business models.
Protecting Our Natural Advantage:
Outdoor & Travel Industries Unite to
Address Overcrowding on Public Lands
10-11 a.m., MR405
Visits to U.S. national parks between
2008 and 2018 climbed by more than
43 million. As outdoorists, we are
stoked to see more people appreciating public lands, and we know that
increased visitation helps grow the
outdoor recreation economy and
improve people's health and wellness.
But visitor increases also present chal-

lenges, such as facility maintenance
costs, traffic congestion, overcrowded trails, and demand for more trails
and camping. The outdoor and travel
industries are uniquely positioned to
encourage responsible visitation and
to advocate for policies and funding
through federal efforts like the Restore
Our Parks Act, SOAR Act, Recreation
Not Redtape Act. Join us to learn
emerging ideas in managing the issue
of overcrowding and how to advocate
for the right kind of change. Presenters: Cathy Ritter, Colorado Tourism Office; Caroleann Ouellette, Maine Office
of Outdoor Recreation, Bob Ratcliff,
National Park Service; Taldi Harrison,
REI. Moderator: Patricia Rojas-Ungar,
Outdoor Industry Association.

Unlock the Digital Growth Your Brand
Deserves
10-11 a.m., The Camp (55117-UL)
Today, once-mighty global retailers
struggle for survival while digital
natives struggle to keep up with
exploding demand. Online stores
are going brick-and-mortar while
brick-and-mortar retailers are headed
online. Every day seems to bring a
new slew of technologies you need
to adopt. How do you make sense of
it all? Most importantly, how do you
ensure your brand is equipped to succeed in this new world? Data-driven
growth expert Kelly Ramirez, founder
and CEO of Prismatic, and inbound
content expert Brian Hennessy, CEO
of Talkoot, break down the art and

OUTDOOR + SNOW SHOW 2020

The Daily - January 30, 2020

Table of Contents for the Digital Edition of The Daily - January 30, 2020