The Daily - January 30, 2020 - 77

SHOW SALES & GIVEAWAYS
Dakota Grizzly Raffle
9 a.m.-5 p.m., 46001-UL
Retailers and media can enter to win a Dakota
Grizzly jacket at the Show. The drawing will be
held at the end of the day today. Entrants do not
need to be present to win.
Arzarf Daily Giveaway
9 a.m.-6 p.m., 56131-UL
Bring a reusable water bottle and business card
for one free Arzarf silicone water-bottle holder,
while supplies last.
Bogs Boots
9 a.m.-6 p.m., 46129-UL
Bogs will be selling its boots for $40 and donating
100% of proceeds to Big City Mountaineers. Men's
and women's styles will be available at the booth.
Bottomless Coffee with AAC, Bivouac & Primus
9 a.m.-6 p.m., 43093-UL
Primus supports the Plastic Impact Alliance
pledge, teaming up with the American Alpine Club
and Bivouac Coffee and offering bottomless coffee mugs. Purchase a custom co-branded vacuum
mug for $10 at the AAC booth and get free Bivouac Coffee refills for the remainder of the Show.
Proceeds benefit the AAC. While supplies last.

Caliper CBD Dissolvable Powder
9 a.m.-6 p.m., 57048-UL
Stop by Caliper's booth to purchase Caliper CBD
for 15% off. Try the 10-pack for $25 or stock-up
with a 30-day supply for just $35. While supplies
last. Proceeds to benefit Protect Our Winters.
Castillo Pocket Knife Sale
9 a.m.-6 p.m., 51063-UL
Castillo is selling its Spanish-made pocket
knives at the Sport Hansa booth throughout
the Show. Each knife includes a leather pocket
sheath, field sharpening stone, and a Ballistol
cleaning wipe, while supplies last. All proceeds
benefit The Conservation Alliance.
Chill Angel Sale
9 a.m.-6 p.m., 24179-SL
Select items from Chill Angel's luxurious 100%
merino lounge and sleepwear will be sold at a
discount, with proceeds to benefit the Humane
Society.
Fjällräven and Leave No Trace Coffee for a Cause
9 a.m.-6 p.m., 39105-UL
For a $5 donation, you'll get a custom Primus
insulated camp mug with unlimited coffee refills.
Or stop by with your own mug for a caffeine
pick-me-up. All proceeds go to Leave No Trace,
The Center for Outdoor Ethics.

THE HEALTHY HAPPY HOUR

Longtime industry personality, activist, and HHH promoter Stacy
Bare explains the event and its origins at the Show.
The healthy happy hour was originally launched by Shannon
Walton, Paddy O'Connell, and me to create a space for individuals
who wanted a couple of hours at the end of the Show to unwind
without the pressure of alcohol. The first gathering was off the
show floor, at a nearby hotel. In my journey through recovery, I've
heard from athletes, marketing directors, content creators, and
others in our industry that if they didn't drink, they'd get in trouble. How messed up is that?
About a third to half of the people at the first HHH were folks
like me, in recovery. The rest were there because they didn't want
to drink for a couple hours. One guy thanked me for giving him the
chance to really throw down hard later when he "had to be drinking."
I hope more brands will add nonalcoholic options to their happy
hours. The taste of nonalcoholic beers has improved, and Kombucha is an option-though for some people, any trace of alcohol in
a product can be harmful. So, offer sparkling water.
I hope we as an industry can move beyond alcohol as the official fun meter for events-meanwhile, there's Healthy Happy Hour.
Stacy Bare is the principal at Bare, LLC, a boutique consulting firm
working to grow healthy organizations, people, and places with an
emphasis on health and adventure. To chat about substance-free
and recovery, email stacy.a.bare@gmail.com or follow @stacyabare
on Instagram.

OUTDOOR + SNOW SHOW 2020

/

77



The Daily - January 30, 2020

Table of Contents for the Digital Edition of The Daily - January 30, 2020

Contents
The Daily - January 30, 2020 - CW1
The Daily - January 30, 2020 - CW2
The Daily - January 30, 2020 - Cover1
The Daily - January 30, 2020 - Cover2
The Daily - January 30, 2020 - 1
The Daily - January 30, 2020 - 2
The Daily - January 30, 2020 - 3
The Daily - January 30, 2020 - Contents
The Daily - January 30, 2020 - 5
The Daily - January 30, 2020 - 6
The Daily - January 30, 2020 - 7
The Daily - January 30, 2020 - 8
The Daily - January 30, 2020 - 9
The Daily - January 30, 2020 - 10
The Daily - January 30, 2020 - 11
The Daily - January 30, 2020 - 12
The Daily - January 30, 2020 - 13
The Daily - January 30, 2020 - 14
The Daily - January 30, 2020 - 15
The Daily - January 30, 2020 - 16
The Daily - January 30, 2020 - 17
The Daily - January 30, 2020 - 18
The Daily - January 30, 2020 - 19
The Daily - January 30, 2020 - 20
The Daily - January 30, 2020 - 21
The Daily - January 30, 2020 - 22
The Daily - January 30, 2020 - 23
The Daily - January 30, 2020 - 24
The Daily - January 30, 2020 - 25
The Daily - January 30, 2020 - 26
The Daily - January 30, 2020 - 27
The Daily - January 30, 2020 - 28
The Daily - January 30, 2020 - 29
The Daily - January 30, 2020 - 30
The Daily - January 30, 2020 - 31
The Daily - January 30, 2020 - 32
The Daily - January 30, 2020 - 33
The Daily - January 30, 2020 - 34
The Daily - January 30, 2020 - 35
The Daily - January 30, 2020 - 36
The Daily - January 30, 2020 - 37
The Daily - January 30, 2020 - 38
The Daily - January 30, 2020 - 39
The Daily - January 30, 2020 - 40
The Daily - January 30, 2020 - 41
The Daily - January 30, 2020 - 42
The Daily - January 30, 2020 - 43
The Daily - January 30, 2020 - 44
The Daily - January 30, 2020 - 45
The Daily - January 30, 2020 - 46
The Daily - January 30, 2020 - 47
The Daily - January 30, 2020 - 48
The Daily - January 30, 2020 - 49
The Daily - January 30, 2020 - 50
The Daily - January 30, 2020 - 51
The Daily - January 30, 2020 - 52
The Daily - January 30, 2020 - 53
The Daily - January 30, 2020 - 54
The Daily - January 30, 2020 - 55
The Daily - January 30, 2020 - 56
The Daily - January 30, 2020 - 57
The Daily - January 30, 2020 - 58
The Daily - January 30, 2020 - 59
The Daily - January 30, 2020 - 60
The Daily - January 30, 2020 - 61
The Daily - January 30, 2020 - 62
The Daily - January 30, 2020 - 63
The Daily - January 30, 2020 - 64
The Daily - January 30, 2020 - 65
The Daily - January 30, 2020 - 66
The Daily - January 30, 2020 - 67
The Daily - January 30, 2020 - 68
The Daily - January 30, 2020 - 69
The Daily - January 30, 2020 - 70
The Daily - January 30, 2020 - 71
The Daily - January 30, 2020 - 72
The Daily - January 30, 2020 - 73
The Daily - January 30, 2020 - 74
The Daily - January 30, 2020 - 75
The Daily - January 30, 2020 - 76
The Daily - January 30, 2020 - 77
The Daily - January 30, 2020 - 78
The Daily - January 30, 2020 - 79
The Daily - January 30, 2020 - 80
The Daily - January 30, 2020 - 81
The Daily - January 30, 2020 - 82
The Daily - January 30, 2020 - 83
The Daily - January 30, 2020 - 84
The Daily - January 30, 2020 - 85
The Daily - January 30, 2020 - 86
The Daily - January 30, 2020 - 87
The Daily - January 30, 2020 - 88
The Daily - January 30, 2020 - Cover3
The Daily - January 30, 2020 - Cover4
The Daily - January 30, 2020 - CW3
The Daily - January 30, 2020 - CW4
https://www.nxtbook.com/emerald/outdoorretailer/2023Winter
https://www.nxtbook.com/emerald/outdoorretailer/2023summer
https://www.nxtbook.com/emerald/outdoorretailer/thedailyguidess23
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/dailysm2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day1
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-august-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-july-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-june-2021
https://www.nxtbook.com/emerald/outdoorretailer/may_2021
https://www.nxtbook.com/emerald/outdoorretailer/april_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/march_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/february_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/january_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/december_2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07212020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07072020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06232020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06162020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06092020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06022020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05272020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05192020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/weeeekly_05052020__JJ
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05122020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05052020
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day3_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day1_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/201707
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016winter
https://www.nxtbookmedia.com