The Daily - January 31, 2020 - 32

Ideas
B I G

T R E N D S

From top: Amundsen Winter
Muck Boots, Brandblack MilsSpec, Danner Logger 917, Muck
Boot Nomadic, Xtratuf's Homer,
Mammut Nordwand 6000.

Minimizing the Footprint
Winter footwear makers move to the one-boot quiver approach to
reduce consumers' environmental impact. By Berne Broudy
No one wants to break a leg taking
out the trash. This season, brands
are putting tech into lifestyle
product-and vice versa. It's part
of a bigger movement toward less
consumption, a one-boot-doesit-all approach. Also news: Using
earth-friendly materials isn't a
trend-it's now simply a part of
winter footwear design.

STAYING SPORTY

"Consumers are asking for more
versatile, lightweight product
with protection and durability,"
says Mark Magruder, Teva senior
product manager. "They're going
from the city to the trail and out
on the town, and their outfit needs
to be able to do it all." Look for
Teva's sneaker-inspired Gateway,
made from 65% recycled polyester, sustainable leather, and
recycled polyester with recycled
water-repelling ripstop.
Similarly, Lamo Footwear's new
Cortina walks the line between
a full hiking boot and everyday
boot. "Winter footwear needs to
be warm, but also comfortable,
stylish, and functional," says COO
Jerry Breig. "[The Cortina] allows
seamless transitions between
active and casual activities without
having to change footwear."
"Vibram is working with
brands outside the outdoor
industry to influence footwear
development within," says Fabrizio Gamberini, brand president.
Case in point: Lifestyle company
Brandblack will debut its MilsSpec hiker with Vibram Wrap
Tech at the Show.

32

LIGHT IS RIGHT

Materials keep trending lighter,
especially in midsoles and outsoles,
according to Mammut. The brand
says its Nordwand 6000 mountaineering boot with split rubber
outsole and Alumina insulation is
the lightest and warmest boot on
the market for polar expeditions
and 6,000-meter peaks.
"Lighter-weight, more athletic-feeling products for a range of
outdoor activities is the trend,"
says Mark Mathews, VP of sales at
Scarpa North America. "While
lighter designs aren't perfect for every objective, they're super versatile."
Scarpa's sock-fit Spin Ultra GTX is
designed for foul-weather running
and the Rush Mid GTX is a do-it-all
trail shoe that pairs trail-running
design with the support and protection of a light, waterproof hiker on a
sole with concave impact zones that
compress and absorb energy as they
contact the ground.
"Consumers want lightweight
boots that don't compromise
warmth," says David Mesicek,
CMO at Honeywell Retail. New
styles were inspired by what
anglers and farmers might like
to slip into "après," including the
Muck Boot Women's Arctic Ice
AG Nomadic Sport (use them to
shovel the driveway or pub crawl).
The waterproof synthetic upper
is lined with thermal fleece; the
sole has plenty of grip for traction
on ice. The Xtratuf men's Homer
slipper has a lightweight wool and
faux-shearling upper and a slip-resistant chevron sole for indoor and
outdoor use.

/ OUTDOOR + SNOW SHOW 2020

WINTERY MIX

"Winter footwear isn't just for deep
snow," says Peter Sachs, Lowa footwear general manager. This season,
Lowa releases a Cold Weather
Collection that spans fall to spring,
including the Bosco GTX, an
insulated sneaker-inspired boot
with cozy Gore-Tex Panda lining,
full-grain leather, and Loden fabric
uppers, a nod to Lowa's Bavarian
mountain heritage.
"People want to be comfortable in and out of the house,"
says Melissa Ziegler, director of
marketing at Olukai, which took
its traditional "house slippers"
and enhanced them with traction,
real outsoles, and a drop heel for
anywhere wear.
"We're seeing more athletic-inspired design working its way into
classic styles," says Jake Anderson,
Forsake CEO. The Davos Collection brings the cushion of a sneaker
to boots like the Davos High, a rugged, modern, waterproof, full-grain
leather urban hiker with a memory
foam footbed for comfort from peak
to pavement. Gabe Phillips, senior
product design manager at Danner
says the brand is tweaking timeless styles for the modern explorer.
"Boots that age well are very relevant," he says. Built on the brand's
caulked overstitched logging boots,
the rugged yet refined Logger 917
has a Gore-Tex liner and Vibram
SPE midsole. Another classic to
see at the Show: the Amundsen
Winter Muck Boots feature sustainably sourced leather and wool in the
uppers and are sold with or without
built-in wool insulated gaiters.



The Daily - January 31, 2020

Table of Contents for the Digital Edition of The Daily - January 31, 2020

Contents
The Daily - January 31, 2020 - CW1
The Daily - January 31, 2020 - CW2
The Daily - January 31, 2020 - Cover1
The Daily - January 31, 2020 - Cover2
The Daily - January 31, 2020 - 1
The Daily - January 31, 2020 - 2
The Daily - January 31, 2020 - 3
The Daily - January 31, 2020 - 4
The Daily - January 31, 2020 - 5
The Daily - January 31, 2020 - 6
The Daily - January 31, 2020 - 7
The Daily - January 31, 2020 - Contents
The Daily - January 31, 2020 - 9
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The Daily - January 31, 2020 - 11
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The Daily - January 31, 2020 - 13
The Daily - January 31, 2020 - 14
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The Daily - January 31, 2020 - 32
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The Daily - January 31, 2020 - 71
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The Daily - January 31, 2020 - 87
The Daily - January 31, 2020 - 88
The Daily - January 31, 2020 - Cover3
The Daily - January 31, 2020 - Cover4
The Daily - January 31, 2020 - CW3
The Daily - January 31, 2020 - CW4
https://www.nxtbook.com/emerald/outdoorretailer/2023Winter
https://www.nxtbook.com/emerald/outdoorretailer/2023summer
https://www.nxtbook.com/emerald/outdoorretailer/thedailyguidess23
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/dailysm2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day1
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-august-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-july-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-june-2021
https://www.nxtbook.com/emerald/outdoorretailer/may_2021
https://www.nxtbook.com/emerald/outdoorretailer/april_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/march_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/february_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/january_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/december_2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07212020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07072020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06232020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06162020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06092020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06022020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05272020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05192020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/weeeekly_05052020__JJ
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05122020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05052020
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day3_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day1_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/201707
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016winter
https://www.nxtbookmedia.com