The Daily - January 31, 2020 - 74

Show News
F R O M

T H E

F L O O R

COMEBACK KIDS
With a new owner at the Mountain Gazette and brands
and retailers pumping out stunning publications, print
is suddenly hip. By Hudson Lindenberger
torial director at Patagonia.
Taking it one step further is
REI's Uncommon Path, a quarterly
magazine that has replaced the
retailer's catalog. It's filled with
adventure reporting and stories
but no gear for sale. It's sent to
members for free but is also sold at
newsstands.
Also, a classic is coming back.
Mike Rogge, the founder of North
Lake Tahoe-based media production company Verb Cabin, just
announced his purchase of the
Mountain Gazette. The plan to
relaunch this fall with thoughtful
stories and full-page images,
Rogge says. The publication will
be perfect-bound and designed to
be kept long-term.

Mike Rogge

Born in 1966, the Mountain Gazette was home to legendary voices
such as Edward Abbey, Hunter S.
Thompson, and Yvon Chouinard.
Many brands that still come to the
Show today first rolled out their
new products in the Gazette. When
it shuttered for the last time (after
several sales and restarts) in 2012,
most readers thought it was anoth-

er victim of the digital age.
"There is a real need for relevant outdoor storytelling for the
normal person, not stuff focused
on peak performance and nutrition that seems to fill the pages
of many magazines out there,"
Rogge says. "We will be the
outlet for the next generation of
outdoor writers."

L AU R E N DA N I L E K

IN AN EFFORT TO ENGAGE WITH

their customers on a more intimate
level, several industry giants are
helping breathe life back into a
segment that has been struggling:
print media. Led by Patagonia's
successful 2018 launch of its
quarterly journal, which places
literary narratives alongside pages
of gear, other companies are taking
a second look at interacting with
customers in print.
Yeti recently launched its free
semi-annual Dispatch, and Gear
Patrol's magazine is available with
a paid subscription. "Customers
have a huge appetite for stories
that go deeper than you would
find in the average social media
post," says Brad Wieners, the edi-


http://www.finnegan.com https://forms.gle/WnzHSY163Ff1rK3y6 http://www.finnegan.com

The Daily - January 31, 2020

Table of Contents for the Digital Edition of The Daily - January 31, 2020

Contents
The Daily - January 31, 2020 - CW1
The Daily - January 31, 2020 - CW2
The Daily - January 31, 2020 - Cover1
The Daily - January 31, 2020 - Cover2
The Daily - January 31, 2020 - 1
The Daily - January 31, 2020 - 2
The Daily - January 31, 2020 - 3
The Daily - January 31, 2020 - 4
The Daily - January 31, 2020 - 5
The Daily - January 31, 2020 - 6
The Daily - January 31, 2020 - 7
The Daily - January 31, 2020 - Contents
The Daily - January 31, 2020 - 9
The Daily - January 31, 2020 - 10
The Daily - January 31, 2020 - 11
The Daily - January 31, 2020 - 12
The Daily - January 31, 2020 - 13
The Daily - January 31, 2020 - 14
The Daily - January 31, 2020 - 15
The Daily - January 31, 2020 - 16
The Daily - January 31, 2020 - 17
The Daily - January 31, 2020 - 18
The Daily - January 31, 2020 - 19
The Daily - January 31, 2020 - 20
The Daily - January 31, 2020 - 21
The Daily - January 31, 2020 - 22
The Daily - January 31, 2020 - 23
The Daily - January 31, 2020 - 24
The Daily - January 31, 2020 - 25
The Daily - January 31, 2020 - 26
The Daily - January 31, 2020 - 27
The Daily - January 31, 2020 - 28
The Daily - January 31, 2020 - 29
The Daily - January 31, 2020 - 30
The Daily - January 31, 2020 - 31
The Daily - January 31, 2020 - 32
The Daily - January 31, 2020 - 33
The Daily - January 31, 2020 - 34
The Daily - January 31, 2020 - 35
The Daily - January 31, 2020 - 36
The Daily - January 31, 2020 - 37
The Daily - January 31, 2020 - 38
The Daily - January 31, 2020 - 39
The Daily - January 31, 2020 - 40
The Daily - January 31, 2020 - 41
The Daily - January 31, 2020 - 42
The Daily - January 31, 2020 - 43
The Daily - January 31, 2020 - 44
The Daily - January 31, 2020 - 45
The Daily - January 31, 2020 - 46
The Daily - January 31, 2020 - 47
The Daily - January 31, 2020 - 48
The Daily - January 31, 2020 - 49
The Daily - January 31, 2020 - 50
The Daily - January 31, 2020 - 51
The Daily - January 31, 2020 - 52
The Daily - January 31, 2020 - 53
The Daily - January 31, 2020 - 54
The Daily - January 31, 2020 - 55
The Daily - January 31, 2020 - 56
The Daily - January 31, 2020 - 57
The Daily - January 31, 2020 - 58
The Daily - January 31, 2020 - 59
The Daily - January 31, 2020 - 60
The Daily - January 31, 2020 - 61
The Daily - January 31, 2020 - 62
The Daily - January 31, 2020 - 63
The Daily - January 31, 2020 - 64
The Daily - January 31, 2020 - 65
The Daily - January 31, 2020 - 66
The Daily - January 31, 2020 - 67
The Daily - January 31, 2020 - 68
The Daily - January 31, 2020 - 69
The Daily - January 31, 2020 - 70
The Daily - January 31, 2020 - 71
The Daily - January 31, 2020 - 72
The Daily - January 31, 2020 - 73
The Daily - January 31, 2020 - 74
The Daily - January 31, 2020 - 75
The Daily - January 31, 2020 - 76
The Daily - January 31, 2020 - 77
The Daily - January 31, 2020 - 78
The Daily - January 31, 2020 - 79
The Daily - January 31, 2020 - 80
The Daily - January 31, 2020 - 81
The Daily - January 31, 2020 - 82
The Daily - January 31, 2020 - 83
The Daily - January 31, 2020 - 84
The Daily - January 31, 2020 - 85
The Daily - January 31, 2020 - 86
The Daily - January 31, 2020 - 87
The Daily - January 31, 2020 - 88
The Daily - January 31, 2020 - Cover3
The Daily - January 31, 2020 - Cover4
The Daily - January 31, 2020 - CW3
The Daily - January 31, 2020 - CW4
https://www.nxtbook.com/emerald/outdoorretailer/2023Winter
https://www.nxtbook.com/emerald/outdoorretailer/2023summer
https://www.nxtbook.com/emerald/outdoorretailer/thedailyguidess23
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/dailysm2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day1
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-august-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-july-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-june-2021
https://www.nxtbook.com/emerald/outdoorretailer/may_2021
https://www.nxtbook.com/emerald/outdoorretailer/april_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/march_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/february_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/january_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/december_2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07212020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07072020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06232020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06162020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06092020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06022020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05272020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05192020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/weeeekly_05052020__JJ
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05122020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05052020
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day3_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day1_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/201707
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016winter
https://www.nxtbookmedia.com