The Daily - Day 2 - June 19, 2019 - 62

Outdoor Retailer Summer Market 2019
S H O W

I N F O

Events &
Education

Check this listing of
today's events, education sessions, panels,
happy hours, show
sales, and after-hour
happenings to make
the most of your show.
DAY 2, WEDNESDAY, JUNE 19, 2019
Conservation Alliance Breakfast: 50
Years of Fighting for Wildness
7-9 a.m., Hyatt Regency Denver at the
Colorado Convention Center
Kick off Day 2 of Summer Market
with The Conservation Alliance.
Author and activist Doug Peacock
will headline the event. This breakfast
also marks John Sterling's final event
as the nonprofit's executive director.
We'll share exciting updates about the
evolution of our mission and vision.
NPD Trend Breakfast: Retail and
Consumer Trends in the Outdoor
Marketplace
7-9 a.m., Hyatt Regency Denver at the
Colorado Convention Center
Join NPD for a fast-paced, informative Outdoor Trend breakfast session.
The session will provide an in-depth
update on what's driving consumers
and what they're spending money on.
In today's complex retail environment,
this session is critical to staying up
to date on retail sales and consumer
insights. Matt Powell and Julia Clark
Day are experts on the marketplace
and will talk about what's selling and
the critical why behind the buy. This
session will give you a bird's-eye view
of current retail market trends and
consumer dynamics. Please RSVP to
Julia.Day@NPD.com or 303-402-5611.
GO² Device Fun Run
8-8:30 a.m., Territory Kitchen + Bar,
1400 Welton St.
The first five people who sign up
for this 3-mile fun run will win GO²
Devices ($50 value).

LATE SCRATCHES, LAST-MINUTE ADDS, & FUTURE EVENTS

Stay up to date! Check The Daily for
a full listing of each day's events. The
schedule is subject to change and will
be updated continually throughout the
Show. Access the schedule online at
outdoorretailer.com/events.

Bogs Kombucha & Cold Brew
Refresh
8:30 a.m.-4 p.m., 42123-UL
Stop by Bogs for your morning and
afternoon pick-me-up, with a choice
of kombucha or cold brew.
Clean an Anchor Comp
9-10 a.m., High Altitude Den (32083UL)
Test this essential climbing skill by
participating in the Clean an Anchor
Comp with prizes for fastest time.
Free Coffee with Jetboil
9-10 a.m., 51030-UL
Carabiner Coffee will serve freshbrewed coffee with the different
systems using the new Jetboil
Coffee Press.
Hangover Breakfast
9-10 a.m., The RANGER Station
(VO322-SL)
Feeling a little delicate after last
night's parties? Head to Venture Out
for curative breakfast burritos and a
bracing cup of joe.
Merchandising Magic
9-10 a.m., The Camp (55117-UL)
Merchandising in your shop getting
stale and overlooked? Come spend
time in this captivating and informative session to learn quick and engaging ways to make your merchandise
appealing to all people. Sara Abernethy of Townsend Bertram & Co. will
discuss how people shop differently
and how to connect with your customers specifically to increase sales.
The session will cover research as
well as body language and customer
interaction.
More. Better. Faster: How to scale
your omni-channel product content
machine.
9-10:30 a.m., MR212
Producing a single product description is easy. Producing 300, 1,000 or
10,000 a season is hard. It can also
be slow and expensive. But it doesn't
have to be. Talkoot CEO Brian Hennessy spent the last decade building
a team and perfecting a process that
turns out over 50,000 accurate and
engaging product descriptions a year
for global clients like Adidas, Burton,
Carhartt, Reebok, and Rossignol.
In this talk, Hennessy will share the
mistakes he made scaling his product
content machine so you don't have to.
You'll learn how to fine-tune your process, establish quality standards, and
scale your production without busting
your budget-or losing your marbles.

/ SUMMER MARKET 2019

Backpacker's Breakfast with Randy
Propster
9-11 a.m., 51041-UL
Come taste the new egg dishes from
Backpacker's Pantry for 2020 along
with Backpacker magazine ambassador and host of the Get Out More
Tour, Randy Propster. He tours the
country educating outdoor enthusiasts at shops and festivals about the
latest gear. Free trucker hats for early
birds.
Free Coffee & Tumblers at OtterBox
9-11 a.m., 46085-UL
Get fueled up for a full day of Summer
Market! Coffee will be served in a
reusable OtterBox tumbler, while
supplies last.
Mini Climbing Olympics Kick-Off
9 a.m.-12 p.m., High Altitude Den
(32083-UL)
Join your friends from the American
Alpine Club (AAC) and the climbing
community for the Mini Climbing
Olympics.
Universal Belay Certification
9 a.m.-12 p.m., High Altitude Den
(32083-UL)
Have you ever noticed that other
climbers don't belay the same
way as you do? Or that climbing instructors teach belaying one way, but
then after class they belay differently?
Where does all that variety come
from? Is it safe? The AAC's Universal
Belay Program is designed to help
climbers find a common language
and recognizable belay standard to
ensure you get a safe catch.
Textile Repurposing Station
9 a.m.-4 p.m. Street Level, Colorado
Convention Center
Student designers from Utah State
University's Outdoor Product Design
and Development program will
demonstrate how they transform
scrap materials into functional and
beautiful designs. Learn about the
power of upcycling and pick up a free
upcycled chalk bag. Choose one the
students have already made or pick
your own fabric from the pile of scrap
material, and they'll make you a bag
on the spot.
Sole and ReCork Pour Over Coffee
by Donation
9 a.m.-5 p.m., 46105-UL
Pour-over coffee available by donation to support Big City Mountaineers
in its effort to enhance the lives of
urban youth through transformative
outdoor experiences.

Mural Painting with Brandy Serikaku
9 a.m.-5 p.m., 49081-UL
Brandy Serikaku, a designer and muralist from Hilo, Hawaii, will be in OluKai's
booth painting a mural inspired by her
native island. Serikaku is an accomplished designer whose art appears
on SS20 OluKai shoes. Come meet the
artist, "talk story" with her, and add
your own bit of art to her mural.
Talk Story with Kimi Werner
9 a.m.-5 p.m., 49081-UL
Kimi Werner, world champion spearfisher, free diver, and conservationist
from O'ahu, Hawaii, will premiere her
new eight-minute film, Three Hearts
Home. Join us at the OluKai booth
for a screening and "talk story" with
Werner about her amazing life, which
unfolds in the film, and her work as a
hunter and ocean conservationist.
Wigwam's Run for Your Cause
9 a.m.-5:30 p.m. 51081-UL
As part of its launch of SynchroKnit technology, Wigwam invites
showgoers to run on a treadmill at
the booth for 30-minute slots, and the
brand will donate 100 pairs of socks
to the nonprofit of the runner's
choice. All runners will also receive
a pair of SynchroKnit running socks.
(A supply of running shoes will be
available for loan.) Check for available running times and sign up at
tiny.cc/10uw7y.
Artist Activation: Andrea Slusarski
9 a.m.-6 p.m., The RANGER Station
(VO322-SL)
Artist Andrea Slusarski will be at The
RANGER Station all day illustrating
activations and panels in her sketchbook. Her art will go on display upon
completion. Stop by to see her work
in action.
Coffee + Live Art with Lisa Marie
9 a.m.-6 p.m., VO223-SL
Grab a cup of joe from Generous
Coffee and watch artist Lisa Marie
make some magic in Venture Out.
Lilo Water Station Refill
9 a.m.-6 p.m., 24205-SL
Join Lilo and the Plastic Impact Alliance by not using plastic single-use
water bottles and utensils at the Show.
Stop by and refill your canteen or reusable cup at our Stanley water station
and enter to win $300 in Lilo "Holy
C.O.W" (Cool Outdoorsy Wearables).
Musical Entertainment
9 a.m.-6 p.m., 309-LL
Come by the PolyCore booth, where

http://www.tiny.cc/10uw7y http://www.outdoorretailer.com/events

The Daily - Day 2 - June 19, 2019

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