The Daily - Day 2 - June 19, 2019 - 66

Outdoor Retailer Summer Market 2019
S H O W

I N F O

Adidas Outdoor Athlete Poster
Signing
11:30 a.m.-6 p.m., 42069-UL
Come by the booth to meet (and get
a poster signed by) Adidas Outdoor
and Five Ten athletes, including
Allison Roskelley, Ben Ruek, Chelsea
Rude, Delaney Miller, Diego Lopez-Montull, Dru Mack, John Long,
Jon Cardwell, Marcus Garcia, Michaela
Kiersch, Molly Mitchell, Sasha Digiulian, and Tim Olsen.
SPARK 2020 Meet-Up
12-1 p.m., The RANGER Station
(VO322-SL)
Spark 2020 is an event bringing
together stakeholders of the outdoor DEI (diversity, equity, inclusion)
community to connect, network, and
share resources. Please join us daily
at The RANGER Station for a meet-up
designed to engage with those working toward the same intention, goals,
and mission.
Lunch & Learn session: Power Up
Your Product Development
12-1:30 p.m., Hyatt Regency Denver at
the Colorado Convention Center
All outdoor companies today need
PLM solutions to improve collaboration, reduce errors and costs,
increase supply chain visibility
and streamline operations to tame
product development complexity.
Find out how Centric PLM illuminates product development obstacles and clears a path for growth.
Product development guru Walter
M. Wilhelm will share his experience
moving from spreadsheet madness
to increased visibility and real-time
results. Wilhelm has 20+ years of
experience in product development
in consumer goods and fashion.
OIA Industry Lunch: Why Every
Outdoor Brand CEO Should Care
about Sustainability
12-1:30 p.m., Hyatt Regency Denver at
the Colorado Convention Center
It's not just about doing the right
thing; doing business the sustainable
way is imperative. From product
and process innovation to ensuring
a reliable and resilient supply chain
and managing costs to improving
reputation and meeting buyer/market
expectations, the opportunities to
create business value through sustainable practices are real and becoming
more well-documented. If you're
not making a move-no matter your
size or structure-you're missing out.
Come listen to experts and outdoor
industry brand leaders as they share

candid insights on why sustainability
should be on the CEO agenda. Box
lunches will be available on a firstcome, first-served basis.

new practices (with your help!) in
product prototyping. This session will
also showcase the power of upcycling
old materials into new products.

What the Hemp?
12-1:30 p.m., The Camp (55117-UL)
There are many misconceptions about
hemp. Our panelists are the leading
hemp experts who have helped shape
and fortify the entire industry; they
will address critical topics and answer
questions surrounding this exciting
and burgeoning industry. Sponsored
by Charlotte's Web.

Trail Running Around the World with
Jason Schlarb
1-2 p.m., 42031-UL
Where in the world do you dream
about trail running? Jason Schlarb
has probably been there. Come for
a Q&A with Schlarb on running in
South America, Europe, the Middle
East, China, and Colorado. Hear his
stories, get inspired, and win Ultimate
Direction raffle items. Co-hosted by
Ultimate Direction's Buzz Burrell.

Quesadilla Bar with Jetboil
12-2 p.m., 51030-UL
Build your own quesadilla with the
Jetboil Summit Skillet.
Live Art with Lucas Beaufort
12-5:30 p.m., 46117-UL
Smartwool is pleased to host artist
Lucas Beaufort, who will paint two
50-by-50-inch canvas paintings
that will be auctioned off when the
brand's related collection launches
to consumers. All proceeds from the
auction will be donated to Protect
Our Winters. Beaufort has collaborated with surf and outdoor brands
and draws inspiration from his travels and outdoor culture to create his
abstract, expressive artwork.
Rivian R1T Demo
1-1:30 p.m., 36142-UL
Come meet the world's first Electric
Adventure Vehicle and the designers
and engineers who helped bring it
to life. We'll be sharing details about
a few of the features inspired by the
outdoor community.
Chris Burkard Poster Signing
1-2 p.m., 37055-UL
Come meet adventure photographer
and Black Diamond athlete Chris
Burkard. He'll be signing posters and
some of his favorite prints. Posters
are free; donations are encouraged.
BD will match all donations, to benefit
Zion National Park.
The Power of Upcycling +
Interactive Prototyping Workshop
1-2 p.m., The RANGER Station
(VO322-SL)
Technology in the hands of product
designers leads to innovation, more
impactful products, and ultimately more efficient, and sustainable
product development. Join Andrew
Deceuster, product design and development professor at Utah State University, as he demonstrates innovative

/ SUMMER MARKET 2019

RapidPure Challenge
1-2:30 p.m., 37104-UL
For this challenge, contestants will
each be given a different brand of
filter, and we'll have a contest to see
who can drink the same amount of
water the fastest.
Get Into Your Sanctuary: Spin
to Win!
1:30-2:30 p.m., 20481-SL
Whether you're already an avid
outdoors person looking for a new
adventure or you're new to kayaking
and fishing, NOAA's National Marine
Sanctuaries protect some of the
most iconic places to play. Explore a
National Marine Sanctuary using our
360 virtual reality goggles and answer trivia questions to win bamboo
utensils, a tote bag, or an Earth is Blue
magazine. While supplies last.
Promostyl: Sport and Street, Spring/
Summer 2021 Trend
Forecast
1:30-2:30 p.m., Trend + Design Center
(315-LL)
Join Maria Teresa Sampedro Dayan,
director at Promostyl, for a deeper
look into sport and street styles for
Spring/Summer 2021. The session
will highlight key colors, shapes, and
marketing insights-all relevant to the
outdoor market.
Trade Secrets for Retailers
1:30-2:30 p.m., The Camp (55117-UL)
Experience speaks volumes. A panel
of seasoned specialty retailers share
their best practices, insights, and
perspectives of what it takes to be a
modern independent shop in today's
complex shopping environment.
Noso: Learn How to Juggle!
2-2:30 p.m., 44114-UL
Be a #bawse and learn to juggle. Kelli
Jones, founder of Noso Patches, will

teach you how to juggle using nylon
fabric. Good bye tape, hello Noso.
Book signing: Heather "Anish"
Anderson
2-3 p.m., 49069-UL
Stop by the Sawyer booth to meet endurance athlete, National Geographic
2019 Adventurer of the Year, and
calendar-year Triple Crown thru-hiker
Heather Anderson. Get a free signed
copy of her new critically acclaimed
memoir, Thirst: 2600 Miles to Home
(Mountaineers Books, 2019), while
supplies last.
Bridge the Gap: Overland Products
That Work in Your Store
2-3 p.m., Overland Experience
(34149-UL)
Join overland experts at the Overland
Experience to explore several product
categories and examples that outdoor
retailers can adopt from overland
product manufacturers. Learn how
you can attract new customers and
increase sales from existing audiences.
Facebook & Instagram Present Clicks
for Conservation
2-3 p.m., Hyatt Regency Denver,
Colorado Convention Center
The Theodore Roosevelt Conservation Partnership is bringing Facebook
and Instagram to Outdoor Retailer for
an interactive presentation on social
media best practices. Whether you're
snapping images of the Grand Canyon
or streaming a product release on
Facebook Live, this workshop is for
you. Politics and government outreach
director at Facebook and Instagram,
Carrie Adams will cover tips and tricks
for communications and marketing
professionals looking to maximize their
audience and increase shares, likes,
and engagement. If you're a social
media genius, come and share your
successes with the rest of us. If you are
struggling to break through the noise,
come and ask questions.
Skin in the Game in an Era of
Global Change
2-3 p.m., Hyatt Regency Denver at the
Colorado Convention Center
Where were you when you first
realized there should be more water
in a river, less dust on the snow, or
fewer dead trees? Or when you began
to contemplate people were the
cause? We each have these stories.
We can all have "skin in the game":
a commitment to take risks that
parallel the gains we strive for, such
as financial security, adventure, and
health. To spark discussion, panelists

The Daily - Day 2 - June 19, 2019

Table of Contents for the Digital Edition of The Daily - Day 2 - June 19, 2019