The Daily - Day 3 - June 20, 2019 - 68
Outdoor Retailer Summer Market 2019
S H O W
N E W S
No Sign of Cooling Off
As outdoor enthusiasts seek convenience, innovation, and
sustainability in products, the cooler industry is taking its cue to
differentiate with new high-quality offerings. By Hudson Lindenberger
THE OUTDOOR RETAILER SHOW HAS ALWAYS BEEN A PLACE THAT PRIZES
innovation and forward thinking. One segment that illustrates this perfectly is the cooler market's trajectory over the last decade. "It was not that long
ago that the idea of a cooler costing more than $100 would not be accepted
in the market," said Mel Mogil, president of California Innovations, the
owner of Titan Deep Freeze and Arctic Zone. "It's fantastic that consumers
are ready to pay for performance in coolers nowadays."
The revolution that was launched 11 years ago, when Yeti debuted its
game-changing Tundra Roto Molded Cooler, is still going strong with
brands continually rolling out new advances both in performance and
sustainability. Take for example the latest hot segment of soft-sided coolers.
"This is Titan Deep Freeze and Arctic Zone's first OR Show in 15 years, we
realized that the outdoor market is looking for something different that we
Artist David Rollyn
and one of his
hand-drawn custom
Playmates.
L AU R E N DA N I L E K (5 )
Titan Deep
Freeze
could provide," said Mogli. Hence,
the company's debut of the Titan
54 Can Zipperless Leak-Proof
Cooler, the first zipperless and
leak-proof soft-sided cooler on the
market. "Our research has shown
us that people want a premium
soft-sided cooler, so we are rolling
ours out here."
Likewise, industry leader Yeti is
using the show to unveil its Hopper
M30, an updated version of the
company's popular soft-sided
cooler. Using a magnetic closure,
it eliminates the need for a zipper, making access to the interior
simple and easy. That's on top of
increasing the interior cooling area
and raising the thermal retention
by 20%.
Maybe one of the biggest
splashes in the segment occurred
this year when Igloo-the brand
credited with creating the cooler
market in 1947-debuted its
ReCool, the first-ever completely
biodegradable cooler made from
post-consumer waste. Designed
with the stated purpose of eliminating the need for Styrofoam
coolers forever, its low price point
of $10 makes it approachable to
consumers and yet still profitable
for the company. "The future of
this industry is sustainability.
68
/ SUMMER MARKET 2019
The Daily - Day 3 - June 20, 2019
Table of Contents for the Digital Edition of The Daily - Day 3 - June 20, 2019
Contents
The Daily - Day 3 - June 20, 2019 - CW1
The Daily - Day 3 - June 20, 2019 - CW2
The Daily - Day 3 - June 20, 2019 - Cover1
The Daily - Day 3 - June 20, 2019 - Cover2
The Daily - Day 3 - June 20, 2019 - 1
The Daily - Day 3 - June 20, 2019 - 2
The Daily - Day 3 - June 20, 2019 - 3
The Daily - Day 3 - June 20, 2019 - Contents
The Daily - Day 3 - June 20, 2019 - 5
The Daily - Day 3 - June 20, 2019 - 6
The Daily - Day 3 - June 20, 2019 - 7
The Daily - Day 3 - June 20, 2019 - 8
The Daily - Day 3 - June 20, 2019 - 9
The Daily - Day 3 - June 20, 2019 - 10
The Daily - Day 3 - June 20, 2019 - 11
The Daily - Day 3 - June 20, 2019 - 12
The Daily - Day 3 - June 20, 2019 - 13
The Daily - Day 3 - June 20, 2019 - 14
The Daily - Day 3 - June 20, 2019 - 15
The Daily - Day 3 - June 20, 2019 - 16
The Daily - Day 3 - June 20, 2019 - 17
The Daily - Day 3 - June 20, 2019 - 18
The Daily - Day 3 - June 20, 2019 - 19
The Daily - Day 3 - June 20, 2019 - 20
The Daily - Day 3 - June 20, 2019 - 21
The Daily - Day 3 - June 20, 2019 - 22
The Daily - Day 3 - June 20, 2019 - 23
The Daily - Day 3 - June 20, 2019 - 24
The Daily - Day 3 - June 20, 2019 - 25
The Daily - Day 3 - June 20, 2019 - 26
The Daily - Day 3 - June 20, 2019 - 27
The Daily - Day 3 - June 20, 2019 - 28
The Daily - Day 3 - June 20, 2019 - 29
The Daily - Day 3 - June 20, 2019 - 30
The Daily - Day 3 - June 20, 2019 - 31
The Daily - Day 3 - June 20, 2019 - 32
The Daily - Day 3 - June 20, 2019 - 33
The Daily - Day 3 - June 20, 2019 - 34
The Daily - Day 3 - June 20, 2019 - 35
The Daily - Day 3 - June 20, 2019 - 36
The Daily - Day 3 - June 20, 2019 - 37
The Daily - Day 3 - June 20, 2019 - 38
The Daily - Day 3 - June 20, 2019 - 39
The Daily - Day 3 - June 20, 2019 - 40
The Daily - Day 3 - June 20, 2019 - 41
The Daily - Day 3 - June 20, 2019 - 42
The Daily - Day 3 - June 20, 2019 - 43
The Daily - Day 3 - June 20, 2019 - 44
The Daily - Day 3 - June 20, 2019 - 45
The Daily - Day 3 - June 20, 2019 - 46
The Daily - Day 3 - June 20, 2019 - 47
The Daily - Day 3 - June 20, 2019 - 48
The Daily - Day 3 - June 20, 2019 - 49
The Daily - Day 3 - June 20, 2019 - 50
The Daily - Day 3 - June 20, 2019 - 51
The Daily - Day 3 - June 20, 2019 - 52
The Daily - Day 3 - June 20, 2019 - 53
The Daily - Day 3 - June 20, 2019 - 54
The Daily - Day 3 - June 20, 2019 - 55
The Daily - Day 3 - June 20, 2019 - 56
The Daily - Day 3 - June 20, 2019 - 57
The Daily - Day 3 - June 20, 2019 - 58
The Daily - Day 3 - June 20, 2019 - 59
The Daily - Day 3 - June 20, 2019 - 60
The Daily - Day 3 - June 20, 2019 - 61
The Daily - Day 3 - June 20, 2019 - 62
The Daily - Day 3 - June 20, 2019 - 63
The Daily - Day 3 - June 20, 2019 - 64
The Daily - Day 3 - June 20, 2019 - 65
The Daily - Day 3 - June 20, 2019 - 66
The Daily - Day 3 - June 20, 2019 - 67
The Daily - Day 3 - June 20, 2019 - 68
The Daily - Day 3 - June 20, 2019 - 69
The Daily - Day 3 - June 20, 2019 - 70
The Daily - Day 3 - June 20, 2019 - 71
The Daily - Day 3 - June 20, 2019 - 72
The Daily - Day 3 - June 20, 2019 - 73
The Daily - Day 3 - June 20, 2019 - 74
The Daily - Day 3 - June 20, 2019 - 75
The Daily - Day 3 - June 20, 2019 - 76
The Daily - Day 3 - June 20, 2019 - 77
The Daily - Day 3 - June 20, 2019 - 78
The Daily - Day 3 - June 20, 2019 - 79
The Daily - Day 3 - June 20, 2019 - 80
The Daily - Day 3 - June 20, 2019 - Cover3
The Daily - Day 3 - June 20, 2019 - Cover4
The Daily - Day 3 - June 20, 2019 - CW3
The Daily - Day 3 - June 20, 2019 - CW4
https://www.nxtbook.com/emerald/outdoorretailer/2023Winter
https://www.nxtbook.com/emerald/outdoorretailer/2023summer
https://www.nxtbook.com/emerald/outdoorretailer/thedailyguidess23
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/dailysm2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day1
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-august-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-july-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-june-2021
https://www.nxtbook.com/emerald/outdoorretailer/may_2021
https://www.nxtbook.com/emerald/outdoorretailer/april_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/march_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/february_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/january_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/december_2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07212020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07072020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06232020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06162020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06092020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06022020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05272020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05192020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/weeeekly_05052020__JJ
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05122020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05052020
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day3_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day1_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/201707
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016winter
https://www.nxtbookmedia.com