Outdoor Retailer - December 2020 - 10
THE PULSE
HEADLINES
The End of Powder
The shuttering of Powder, Surfer, Snowboarder, and Bike magazines has left a gaping
hole in outdoor culture. Here's what happened. by Kimberly Beekman
10 OUTDOOR RETAILER
/ December 2020
Sources surmise that A360 used that
verbiage to avoid paying severance to employees, some of whom have been with
the publications for more than 20 years.
(Chris Scardino, president of A360, declined our interview requests, and therefore did not confirm nor deny this.) If that's
true, that strategy may be indicative of the
media company's massive debt (more on
that later).
As of now, Snowboarder and Powder's
last issues were published in November,
with staff furloughs beginning on Nov. 20.
However, according to an article by Keith J.
Kelly in the New York Post, an insider from
Snowboarder says one editor will remain
from the title to continue digital operations
in order to fulfill the brand's contractual obligations to the Dew Tour.
MANY SAW THE WRITING ON THE WALL
when AMI acquired the vertical titles from
The Enthusiast Network back in February of
2019 and feared the company (which some
refer to as the " evil empire " ) would not handle
the niche legacy titles with care. (AMI is best
known for peddling publications such as
National Enquirer, Soap Opera Digest, and Us
Weekly, as well as former CEO David Pecker's
involvement with hushing up President
Trump's alleged affairs.) " I've never met the
people making this decision, " says Sierra
Shafer, editor-in-chief of Powder, which was
indefinitely paused just a year shy of its 50th
Courtesy Powder
BY NOW, YOU'VE CERTAINLY HEARD THAT
print operations at beloved legacy titles
Powder, Surfer, Snowboarder, and Bike
have been paused, with parent company
Accelerate360 Media (A360, formerly
American Media Inc., or AMI) announcing
Oct. 2 that its respective staffs are or will be
furloughed indefinitely.
Many readers are harboring a flutter of
hope that the phrase " indefinite furlough "
indicates the titles might be resurrected.
Though A360 Media hasn't disclosed any
future plans and a resurrection technically
could happen, insiders believe the furlough will most likely be a shutdown, and
many staffers have already begun looking
for new jobs.
Outdoor Retailer - December 2020
Table of Contents for the Digital Edition of Outdoor Retailer - December 2020
OUTDOOR RETAILER - DECEMBER 2020
CONTENTS
THE PULSE
HEADLINES
MARKETING
RETAIL 101
CASE STUDY
IDEAS
THOUGHT LEADERS
THE OR CHAT
RESEARCH AND RESOURCES
WELCOME TO THE PYROCENE
NATURE AS MEDICINE
FREERIDESTAN!
BREAD + BUTTER
BACKCOUNTRY BOOM
GEAR GALLERY
HOT PICKS
THE VIEW
FIELD NOTES
#SHOPLIFE
#REPLIFE
BACKSTORY
Outdoor Retailer - December 2020 - OUTDOOR RETAILER - DECEMBER 2020
Outdoor Retailer - December 2020 - Cover2
Outdoor Retailer - December 2020 - 3
Outdoor Retailer - December 2020 - 4
Outdoor Retailer - December 2020 - 5
Outdoor Retailer - December 2020 - 6
Outdoor Retailer - December 2020 - 7
Outdoor Retailer - December 2020 - 8
Outdoor Retailer - December 2020 - THE PULSE
Outdoor Retailer - December 2020 - HEADLINES
Outdoor Retailer - December 2020 - 11
Outdoor Retailer - December 2020 - 12
Outdoor Retailer - December 2020 - 13
Outdoor Retailer - December 2020 - 14
Outdoor Retailer - December 2020 - 15
Outdoor Retailer - December 2020 - 16
Outdoor Retailer - December 2020 - MARKETING
Outdoor Retailer - December 2020 - RETAIL 101
Outdoor Retailer - December 2020 - CASE STUDY
Outdoor Retailer - December 2020 - 20
Outdoor Retailer - December 2020 - 21
Outdoor Retailer - December 2020 - IDEAS
Outdoor Retailer - December 2020 - THOUGHT LEADERS
Outdoor Retailer - December 2020 - 24
Outdoor Retailer - December 2020 - THE OR CHAT
Outdoor Retailer - December 2020 - RESEARCH AND RESOURCES
Outdoor Retailer - December 2020 - 27
Outdoor Retailer - December 2020 - WELCOME TO THE PYROCENE
Outdoor Retailer - December 2020 - 29
Outdoor Retailer - December 2020 - 30
Outdoor Retailer - December 2020 - 31
Outdoor Retailer - December 2020 - 32
Outdoor Retailer - December 2020 - 33
Outdoor Retailer - December 2020 - NATURE AS MEDICINE
Outdoor Retailer - December 2020 - 35
Outdoor Retailer - December 2020 - 36
Outdoor Retailer - December 2020 - 37
Outdoor Retailer - December 2020 - FREERIDESTAN!
Outdoor Retailer - December 2020 - 39
Outdoor Retailer - December 2020 - 40
Outdoor Retailer - December 2020 - 41
Outdoor Retailer - December 2020 - 42
Outdoor Retailer - December 2020 - BREAD + BUTTER
Outdoor Retailer - December 2020 - BACKCOUNTRY BOOM
Outdoor Retailer - December 2020 - 45
Outdoor Retailer - December 2020 - GEAR GALLERY
Outdoor Retailer - December 2020 - 47
Outdoor Retailer - December 2020 - 48
Outdoor Retailer - December 2020 - 49
Outdoor Retailer - December 2020 - 50
Outdoor Retailer - December 2020 - 51
Outdoor Retailer - December 2020 - 52
Outdoor Retailer - December 2020 - 53
Outdoor Retailer - December 2020 - 54
Outdoor Retailer - December 2020 - 55
Outdoor Retailer - December 2020 - HOT PICKS
Outdoor Retailer - December 2020 - 57
Outdoor Retailer - December 2020 - THE VIEW
Outdoor Retailer - December 2020 - 59
Outdoor Retailer - December 2020 - FIELD NOTES
Outdoor Retailer - December 2020 - 61
Outdoor Retailer - December 2020 - 62
Outdoor Retailer - December 2020 - 63
Outdoor Retailer - December 2020 - 64
Outdoor Retailer - December 2020 - 65
Outdoor Retailer - December 2020 - 66
Outdoor Retailer - December 2020 - 67
Outdoor Retailer - December 2020 - 68
Outdoor Retailer - December 2020 - #SHOPLIFE
Outdoor Retailer - December 2020 - #REPLIFE
Outdoor Retailer - December 2020 - 71
Outdoor Retailer - December 2020 - 72
Outdoor Retailer - December 2020 - Cover3
Outdoor Retailer - December 2020 - BACKSTORY
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