Outdoor Retailer - December 2020 - 15

BREATH OF LIFA

#RECREATERESPONSIBLY

Helly Hansen commits to support the
Conservation Alliance with its new mask.
We all miss the Show at the Colorado
Convention Center and the ways it supports
not just our businesses but also the nonprofits
who protect the places that sustain us. None
more so than The Conservation Alliance (conservationalliance.com), which raised funds
thanks to member brands doing everything
from selling pint glasses to raffling off gear at
their Outdoor Retailer booths. To help fight
the pandemic and support The Conservation
Alliance, Helly Hansen will be donating all
sales of its new Lifa face masks to the member-based organization, which has helped to
protect over 73 million acres of wild lands. The
three-layer masks use Helly's proprietary Lifa
fabric, which is breathable, fast-drying, and
comfy on the face. hellyhansen.com

BIKE
ACTION

Outdoor Industry
Association and
PeopleForBikes
(PFB) announced a
partnership to help
fight climate change.
PFB members -bicycle manufacturers and retailers-
will be able to join
the OIA's Climate
Action Corps, a collaborative model
for alignment, action, and accountability to achieve
industry-wide greenhouse gas emission reductions in
accordance with
Intergovernmental
Panel on Climate
Change guide-

lines. Through this
agreement, PFB
member companies will be able to
join the Corps and
access its exclusive
resources. " Climate
is so important to the
health of the bike industry, " says JJ Trout,
PFB chief of staff.
" Natural disasters
pose a threat to supply chains, directly
impacting folks who
want to ride bikes.
Today's consumer
cares about the planet and wants to align
with companies who
are listening to their
concerns and taking
action. outdoorindustry.org/climateaction

DON'T BE AN ASS

From top: Unsplash, Courtesy Helly Hansen, Courtesy Ski Kind

Join Winter Wildlands Alliance's Ski Kind initiative.
Ask the executive director of Winter Wildlands Alliance, Todd Walton, about the rules of WWA's new
Ski Kind initiative for the 2020/21 season, and he says: " Rule No. 1: Don't be a jackass. Rule No. 2:
See rule 1. " Walton is kidding-kind of. WWA is a national nonprofit organization founded 20 years
ago to promote and protect winter wildlands and to represent backcountry skiers and human-powered recreation on America's public lands. With those goals in mind, this winter-which is shoring
up to be very " backcountry based, " with tens of thousands of new skiers set to take up backcountry
skiing-WWA is encouraging everyone to beef up their commitment to " backcountry responsibility. "
The rules of Ski Kind are simple: Ski smart;
ski self-reliant; ski aware; ski respectful; ski
inclusive; and ski no trace. You can commit
to doing these-and spread the word-by
checking out the Ski Kind toolkit (skikind.
org/toolkitt). Says Walton: " This will be a
big winter for beginner backcountry skiers.
Since you were one once, be humble, be engaged, and support organizations that make
backcountry recreation possible. " -T.R.

The Recreate Responsibly Coalition has
released an important set of guidelines
for what is shaping up to be a busy winter
season in the outdoors.
As seasons change, so do our practices for
staying safe outside and protecting the places
where we play. With that in mind, the Recreate
Responsibly Coalition, which consists of 1,000
businesses, agencies, nonprofits, and influential voices, is sharing these tips to protect each
other and our natural landscapes:
KNOW BEFORE YOU GO Some areas can
become dangerous with winter conditions.
Research your destination, as roads and facilities may be closed in winter.
PLAN AHEAD Check local conditions and
prepare for the elements, packing extra layers,
waterproof clothing, and avalanche-safety gear
for the backcountry.
PLAY IT SAFE Know your limits and your gear.
Slow down and choose lower-risk activities to
reduce your risk of injury.
PRACTICE PHYSICAL DISTANCING
Be prepared to cover your nose and mouth.
When possible, opt to eat and rest outside. If
you feel sick, stay home.
EXPLORE LOCALLY Consider exploring locally, as driving and parking may be more challenging in winter. If you travel, be mindful of your
impact on local communities.
LEAVE NO TRACE Did you know that the
snow is our water supply? Keep our winter
playgrounds clean. Pack out any human or
pet waste. Be respectful of the land as well as
Native and local communities.
BUILD AN INCLUSIVE OUTDOORS
Everyone deserves to experience a winter
wonderland. Be an active part of making the
outdoors safe, accessible, and welcoming for
all identities and abilities.

December 2020 / OUTDOOR RETAILER 15


https://www.recreateresponsibly.org/ http://www.conservationalliance.com http://www.conservationalliance.com http://www.hellyhansen.com https://outdoorindustry.org/climateaction https://outdoorindustry.org/climateaction http://www.dustry.org/climate-action http:// https://www.skikind.org/ http:// https://www.skikind.org/

Outdoor Retailer - December 2020

Table of Contents for the Digital Edition of Outdoor Retailer - December 2020

OUTDOOR RETAILER - DECEMBER 2020
CONTENTS
THE PULSE
HEADLINES
MARKETING
RETAIL 101
CASE STUDY
IDEAS
THOUGHT LEADERS
THE OR CHAT
RESEARCH AND RESOURCES
WELCOME TO THE PYROCENE
NATURE AS MEDICINE
FREERIDESTAN!
BREAD + BUTTER
BACKCOUNTRY BOOM
GEAR GALLERY
HOT PICKS
THE VIEW
FIELD NOTES
#SHOPLIFE
#REPLIFE
BACKSTORY
Outdoor Retailer - December 2020 - OUTDOOR RETAILER - DECEMBER 2020
Outdoor Retailer - December 2020 - Cover2
Outdoor Retailer - December 2020 - 3
Outdoor Retailer - December 2020 - 4
Outdoor Retailer - December 2020 - 5
Outdoor Retailer - December 2020 - 6
Outdoor Retailer - December 2020 - 7
Outdoor Retailer - December 2020 - 8
Outdoor Retailer - December 2020 - THE PULSE
Outdoor Retailer - December 2020 - HEADLINES
Outdoor Retailer - December 2020 - 11
Outdoor Retailer - December 2020 - 12
Outdoor Retailer - December 2020 - 13
Outdoor Retailer - December 2020 - 14
Outdoor Retailer - December 2020 - 15
Outdoor Retailer - December 2020 - 16
Outdoor Retailer - December 2020 - MARKETING
Outdoor Retailer - December 2020 - RETAIL 101
Outdoor Retailer - December 2020 - CASE STUDY
Outdoor Retailer - December 2020 - 20
Outdoor Retailer - December 2020 - 21
Outdoor Retailer - December 2020 - IDEAS
Outdoor Retailer - December 2020 - THOUGHT LEADERS
Outdoor Retailer - December 2020 - 24
Outdoor Retailer - December 2020 - THE OR CHAT
Outdoor Retailer - December 2020 - RESEARCH AND RESOURCES
Outdoor Retailer - December 2020 - 27
Outdoor Retailer - December 2020 - WELCOME TO THE PYROCENE
Outdoor Retailer - December 2020 - 29
Outdoor Retailer - December 2020 - 30
Outdoor Retailer - December 2020 - 31
Outdoor Retailer - December 2020 - 32
Outdoor Retailer - December 2020 - 33
Outdoor Retailer - December 2020 - NATURE AS MEDICINE
Outdoor Retailer - December 2020 - 35
Outdoor Retailer - December 2020 - 36
Outdoor Retailer - December 2020 - 37
Outdoor Retailer - December 2020 - FREERIDESTAN!
Outdoor Retailer - December 2020 - 39
Outdoor Retailer - December 2020 - 40
Outdoor Retailer - December 2020 - 41
Outdoor Retailer - December 2020 - 42
Outdoor Retailer - December 2020 - BREAD + BUTTER
Outdoor Retailer - December 2020 - BACKCOUNTRY BOOM
Outdoor Retailer - December 2020 - 45
Outdoor Retailer - December 2020 - GEAR GALLERY
Outdoor Retailer - December 2020 - 47
Outdoor Retailer - December 2020 - 48
Outdoor Retailer - December 2020 - 49
Outdoor Retailer - December 2020 - 50
Outdoor Retailer - December 2020 - 51
Outdoor Retailer - December 2020 - 52
Outdoor Retailer - December 2020 - 53
Outdoor Retailer - December 2020 - 54
Outdoor Retailer - December 2020 - 55
Outdoor Retailer - December 2020 - HOT PICKS
Outdoor Retailer - December 2020 - 57
Outdoor Retailer - December 2020 - THE VIEW
Outdoor Retailer - December 2020 - 59
Outdoor Retailer - December 2020 - FIELD NOTES
Outdoor Retailer - December 2020 - 61
Outdoor Retailer - December 2020 - 62
Outdoor Retailer - December 2020 - 63
Outdoor Retailer - December 2020 - 64
Outdoor Retailer - December 2020 - 65
Outdoor Retailer - December 2020 - 66
Outdoor Retailer - December 2020 - 67
Outdoor Retailer - December 2020 - 68
Outdoor Retailer - December 2020 - #SHOPLIFE
Outdoor Retailer - December 2020 - #REPLIFE
Outdoor Retailer - December 2020 - 71
Outdoor Retailer - December 2020 - 72
Outdoor Retailer - December 2020 - Cover3
Outdoor Retailer - December 2020 - BACKSTORY
https://www.nxtbook.com/emerald/outdoorretailer/2023Winter
https://www.nxtbook.com/emerald/outdoorretailer/2023summer
https://www.nxtbook.com/emerald/outdoorretailer/thedailyguidess23
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/dailysm2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day1
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-august-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-july-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-june-2021
https://www.nxtbook.com/emerald/outdoorretailer/may_2021
https://www.nxtbook.com/emerald/outdoorretailer/april_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/march_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/february_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/january_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/december_2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07212020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07072020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06302020
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https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06162020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06092020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06022020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05272020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05192020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/weeeekly_05052020__JJ
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05122020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05052020
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day3_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day1_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/201707
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016winter
https://www.nxtbookmedia.com