Outdoor Retailer - December 2020 - 26

IDEAS / Research and Resources
FIND YOUR LINE
Backcountry skiing
continues to show
growing participation
numbers.

are able to purchase the report here. For more
information on this report and/or SIA research please reach out to Maria McNulty at
SIA: mmcnulty@snowsports.org.
Here are a few key takeaways from the study:
* Winter participation overall increased
slightly last year by 1.9%.
* Participation across winter sports by
ethnicity has remained flat for Asians (7.7%)
and whites (67.5%), decreased by 0.5%
for Blacks (9.2%), and increased by 0.4% for
Hispanics (14%).
* The largest segment of skiers are 45-54 years
old (19%) and the largest segment of snowboarders are 25-34 years old (23%).
* Cross-country skiers favored private crosscountry centers over public lands
* Snowshoers tend to also participate in
snowboarding, cross-country skiing
and hiking.
* Alpine Touring had 705,000 participants and
Snowboard Touring had 652,000.

WINTER SPORTS
PARTICIPATION BY REGION
1

These numbers and percentages are based
on 25.1M total winter sport participants
RESEARCH

Who Shreds?
SNOWSPORTS INDUSTRIES AMERICA (SIA), IN CONJUNCTION WITH THE PHYSICAL ACTIVITY
Council (PAC), released its annual participation study report last month.The SIA Participation
Study 2019-2020 is a comprehensive look at participant demographics in skiing, snowboarding,
cross-country skiing, snowshoeing, sledding, touring, and cumulative participation across all winter sports. The study covers demographics, frequency, regional representation, crossover activities,
and more. The study is also a good indicator of the work that still needs to be done to make the winter community more inclusive and welcoming to a more diverse group of winter enthusiasts. The
report is free for SIA Premium members, who can click here to login and download. Nonmembers

26 OUTDOOR RETAILER

/ December 2020

1 Winter sports defined as: skiing, snowboarding, cross-country skiing,
snowshoeing, sledding, alpine touring, snowboard touring, winter fat biking

SOURCE: SIA PARTICIPATION STUDY 2019-2020

Grant Gunderson

SIA has released its annual participation study. Here's a look at
some of the highlights. by Snowsports Industries America


https://members.snowsports.org/research-center/ https://snowsports.org/ https://members.snowsports.org/

Outdoor Retailer - December 2020

Table of Contents for the Digital Edition of Outdoor Retailer - December 2020

OUTDOOR RETAILER - DECEMBER 2020
CONTENTS
THE PULSE
HEADLINES
MARKETING
RETAIL 101
CASE STUDY
IDEAS
THOUGHT LEADERS
THE OR CHAT
RESEARCH AND RESOURCES
WELCOME TO THE PYROCENE
NATURE AS MEDICINE
FREERIDESTAN!
BREAD + BUTTER
BACKCOUNTRY BOOM
GEAR GALLERY
HOT PICKS
THE VIEW
FIELD NOTES
#SHOPLIFE
#REPLIFE
BACKSTORY
Outdoor Retailer - December 2020 - OUTDOOR RETAILER - DECEMBER 2020
Outdoor Retailer - December 2020 - Cover2
Outdoor Retailer - December 2020 - 3
Outdoor Retailer - December 2020 - 4
Outdoor Retailer - December 2020 - 5
Outdoor Retailer - December 2020 - 6
Outdoor Retailer - December 2020 - 7
Outdoor Retailer - December 2020 - 8
Outdoor Retailer - December 2020 - THE PULSE
Outdoor Retailer - December 2020 - HEADLINES
Outdoor Retailer - December 2020 - 11
Outdoor Retailer - December 2020 - 12
Outdoor Retailer - December 2020 - 13
Outdoor Retailer - December 2020 - 14
Outdoor Retailer - December 2020 - 15
Outdoor Retailer - December 2020 - 16
Outdoor Retailer - December 2020 - MARKETING
Outdoor Retailer - December 2020 - RETAIL 101
Outdoor Retailer - December 2020 - CASE STUDY
Outdoor Retailer - December 2020 - 20
Outdoor Retailer - December 2020 - 21
Outdoor Retailer - December 2020 - IDEAS
Outdoor Retailer - December 2020 - THOUGHT LEADERS
Outdoor Retailer - December 2020 - 24
Outdoor Retailer - December 2020 - THE OR CHAT
Outdoor Retailer - December 2020 - RESEARCH AND RESOURCES
Outdoor Retailer - December 2020 - 27
Outdoor Retailer - December 2020 - WELCOME TO THE PYROCENE
Outdoor Retailer - December 2020 - 29
Outdoor Retailer - December 2020 - 30
Outdoor Retailer - December 2020 - 31
Outdoor Retailer - December 2020 - 32
Outdoor Retailer - December 2020 - 33
Outdoor Retailer - December 2020 - NATURE AS MEDICINE
Outdoor Retailer - December 2020 - 35
Outdoor Retailer - December 2020 - 36
Outdoor Retailer - December 2020 - 37
Outdoor Retailer - December 2020 - FREERIDESTAN!
Outdoor Retailer - December 2020 - 39
Outdoor Retailer - December 2020 - 40
Outdoor Retailer - December 2020 - 41
Outdoor Retailer - December 2020 - 42
Outdoor Retailer - December 2020 - BREAD + BUTTER
Outdoor Retailer - December 2020 - BACKCOUNTRY BOOM
Outdoor Retailer - December 2020 - 45
Outdoor Retailer - December 2020 - GEAR GALLERY
Outdoor Retailer - December 2020 - 47
Outdoor Retailer - December 2020 - 48
Outdoor Retailer - December 2020 - 49
Outdoor Retailer - December 2020 - 50
Outdoor Retailer - December 2020 - 51
Outdoor Retailer - December 2020 - 52
Outdoor Retailer - December 2020 - 53
Outdoor Retailer - December 2020 - 54
Outdoor Retailer - December 2020 - 55
Outdoor Retailer - December 2020 - HOT PICKS
Outdoor Retailer - December 2020 - 57
Outdoor Retailer - December 2020 - THE VIEW
Outdoor Retailer - December 2020 - 59
Outdoor Retailer - December 2020 - FIELD NOTES
Outdoor Retailer - December 2020 - 61
Outdoor Retailer - December 2020 - 62
Outdoor Retailer - December 2020 - 63
Outdoor Retailer - December 2020 - 64
Outdoor Retailer - December 2020 - 65
Outdoor Retailer - December 2020 - 66
Outdoor Retailer - December 2020 - 67
Outdoor Retailer - December 2020 - 68
Outdoor Retailer - December 2020 - #SHOPLIFE
Outdoor Retailer - December 2020 - #REPLIFE
Outdoor Retailer - December 2020 - 71
Outdoor Retailer - December 2020 - 72
Outdoor Retailer - December 2020 - Cover3
Outdoor Retailer - December 2020 - BACKSTORY
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