Outdoor Retailer - December 2020 - 37

Andrew Kornylak

Bison graze in Grand
Teton National Park.

grassroots organizer, she has successfully
defined a place where she can help administer the natural medicine of spending
time in the outdoors. Throughout her keynote, Wells encouraged SHIFT attendees
to learn and follow her example. " We must
survey our cities and find the gaps in green
space, create access to green space in predominantly Black and brown neighborhoods, staff them with BIPOC members
of the community, and offer culturally
relevant programming to introduce and
deepen connections to nature, " Wells told
the audience. " Doing so creates a container of safety that can allow us to view
nature as a place of healing. "
Each session during the conference
was followed by small breakout groups
in which participants could ask moredetailed questions or share personal

WITH MORE THAN 380 PARTICIPANTS FROM 23 STATES
AND THREE FOREIGN COUNTRIES, THE EVENT DREW A
WIDE AND DIVERSE AUDIENCE OF ACTIVISTS EAGER TO
BOTH LEARN AND SHARE THE MANY WAYS THAT EVEN
THE MOST URBAN COMMUNITY CAN CREATE A POSITIVE
RELATIONSHIP WITH THE NATURAL ENVIRONMENT.
experiences. The attendees could interact with one another, much like a live
in-person event, as an effective means of
networking. In the final presentation of
the conference, Tyler Norris, chief executive of the Oakland-based mental health
nonprofit Well Being Trust, prompted his
audience to take stock of the resources
and potential partner opportunities that
might advance the goals of local conservation movements around the country.

He suggested that, through the shared efforts of community leaders and activists,
there can be a dramatic transformation in
both the cultural and natural landscape
for decades yet to come. " We can't change
the legacy we inherited. That's a fact. But
we can change the legacy we leave to the
next generation, " Norris said. " That's what
it means to be stewards of the future, to
change the vital conditions within which
life occurs. " O.R.

December 2020 / OUTDOOR RETAILER 37



Outdoor Retailer - December 2020

Table of Contents for the Digital Edition of Outdoor Retailer - December 2020

OUTDOOR RETAILER - DECEMBER 2020
CONTENTS
THE PULSE
HEADLINES
MARKETING
RETAIL 101
CASE STUDY
IDEAS
THOUGHT LEADERS
THE OR CHAT
RESEARCH AND RESOURCES
WELCOME TO THE PYROCENE
NATURE AS MEDICINE
FREERIDESTAN!
BREAD + BUTTER
BACKCOUNTRY BOOM
GEAR GALLERY
HOT PICKS
THE VIEW
FIELD NOTES
#SHOPLIFE
#REPLIFE
BACKSTORY
Outdoor Retailer - December 2020 - OUTDOOR RETAILER - DECEMBER 2020
Outdoor Retailer - December 2020 - Cover2
Outdoor Retailer - December 2020 - 3
Outdoor Retailer - December 2020 - 4
Outdoor Retailer - December 2020 - 5
Outdoor Retailer - December 2020 - 6
Outdoor Retailer - December 2020 - 7
Outdoor Retailer - December 2020 - 8
Outdoor Retailer - December 2020 - THE PULSE
Outdoor Retailer - December 2020 - HEADLINES
Outdoor Retailer - December 2020 - 11
Outdoor Retailer - December 2020 - 12
Outdoor Retailer - December 2020 - 13
Outdoor Retailer - December 2020 - 14
Outdoor Retailer - December 2020 - 15
Outdoor Retailer - December 2020 - 16
Outdoor Retailer - December 2020 - MARKETING
Outdoor Retailer - December 2020 - RETAIL 101
Outdoor Retailer - December 2020 - CASE STUDY
Outdoor Retailer - December 2020 - 20
Outdoor Retailer - December 2020 - 21
Outdoor Retailer - December 2020 - IDEAS
Outdoor Retailer - December 2020 - THOUGHT LEADERS
Outdoor Retailer - December 2020 - 24
Outdoor Retailer - December 2020 - THE OR CHAT
Outdoor Retailer - December 2020 - RESEARCH AND RESOURCES
Outdoor Retailer - December 2020 - 27
Outdoor Retailer - December 2020 - WELCOME TO THE PYROCENE
Outdoor Retailer - December 2020 - 29
Outdoor Retailer - December 2020 - 30
Outdoor Retailer - December 2020 - 31
Outdoor Retailer - December 2020 - 32
Outdoor Retailer - December 2020 - 33
Outdoor Retailer - December 2020 - NATURE AS MEDICINE
Outdoor Retailer - December 2020 - 35
Outdoor Retailer - December 2020 - 36
Outdoor Retailer - December 2020 - 37
Outdoor Retailer - December 2020 - FREERIDESTAN!
Outdoor Retailer - December 2020 - 39
Outdoor Retailer - December 2020 - 40
Outdoor Retailer - December 2020 - 41
Outdoor Retailer - December 2020 - 42
Outdoor Retailer - December 2020 - BREAD + BUTTER
Outdoor Retailer - December 2020 - BACKCOUNTRY BOOM
Outdoor Retailer - December 2020 - 45
Outdoor Retailer - December 2020 - GEAR GALLERY
Outdoor Retailer - December 2020 - 47
Outdoor Retailer - December 2020 - 48
Outdoor Retailer - December 2020 - 49
Outdoor Retailer - December 2020 - 50
Outdoor Retailer - December 2020 - 51
Outdoor Retailer - December 2020 - 52
Outdoor Retailer - December 2020 - 53
Outdoor Retailer - December 2020 - 54
Outdoor Retailer - December 2020 - 55
Outdoor Retailer - December 2020 - HOT PICKS
Outdoor Retailer - December 2020 - 57
Outdoor Retailer - December 2020 - THE VIEW
Outdoor Retailer - December 2020 - 59
Outdoor Retailer - December 2020 - FIELD NOTES
Outdoor Retailer - December 2020 - 61
Outdoor Retailer - December 2020 - 62
Outdoor Retailer - December 2020 - 63
Outdoor Retailer - December 2020 - 64
Outdoor Retailer - December 2020 - 65
Outdoor Retailer - December 2020 - 66
Outdoor Retailer - December 2020 - 67
Outdoor Retailer - December 2020 - 68
Outdoor Retailer - December 2020 - #SHOPLIFE
Outdoor Retailer - December 2020 - #REPLIFE
Outdoor Retailer - December 2020 - 71
Outdoor Retailer - December 2020 - 72
Outdoor Retailer - December 2020 - Cover3
Outdoor Retailer - December 2020 - BACKSTORY
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