Outdoor Retailer - December 2020 - 52

BREAD+BUTTER / Gear Gallery

31
29

32
30

29. CARHARTT WASHED DUCK
INSULATED ACTIVE JAC
This is an updated version of the
company's iconic J130 Active
Jac. Every detail, from the hood
drawcords with cord locks to
the updated zipper, has been
redesigned for smoother use
and increased durability. The
Washed Duck Insulated Active
Jac is made with heavyweight
cotton duck and lined with 3M
Thinsulate. | $110-$120
carhartt.com
Available: Now
Contact: just_ask_us@
carhartt.com

30. YUJET SURFER

The YuJet Surfer electric jet-

52 OUTDOOR RETAILER

board is a fully electric carbonfiber jet-powered surfboard capable of going 24 miles per hour
for 40 minutes. It comes with a
wireless speed remote control,
and the board's buoyancy will
accommodate sitting or standing riders. YuJet does not emit
any exhaust and is virtually silent in operation. | $9,999
yujetusa.com
Available: Now
Contact: chadk@yujetusa.com

31. HILLEBERG SOULO BL

Hilleberg's strongest one-person
tent, the new Soulo BL is part of
the company's most robust and
durable all-season Black Label
series. The Soulo BL has 10mm

/ December 2020

DAC poles and Kerlon 1800
outer fabric with an 18 kg/44
lb. tear strength. The Soulo BL's
fully freestanding construction
includes an integrated vestibule,
creates multiple crossings of the
poles for strength in extreme
conditions, and offers a livable
interior and ample vestibule
space, all at a 2.8 kg (6 lbs. 3 oz.)
packed weight. | $825
hilleberg.com
Available: Spring 2021
Contact: petra.hilleberg@
hilleberg.com

32. MOUNTAINFLOW
ECO-WAX RACE WAX

MountainFlow is launching a
new plant-based, non-fluoro

race wax. Its exclusive ceramic
nanotechnology is extremely
hydrophobic and durable while
also being 100% biodegradable
and eco-friendly. After a month
of rigorous performance testing,
MountainFlow's new race wax
proved to be just as fast or faster
than any other non-fluoro race
wax that was tested. | $28
mountainflow.com
Available: Now
Contact: info@
mountainflowecowax.com

33. WNDR ALPINE VITAL 100

The all new Vital 100 is an alpine
ski for situations where edge
hold is paramount. Featuring its
proprietary AlgalTech ski ma-


http://www.yujetusa.com http://www.mountainflow.com http://www.hilleberg.com http://www.carhartt.com

Outdoor Retailer - December 2020

Table of Contents for the Digital Edition of Outdoor Retailer - December 2020

OUTDOOR RETAILER - DECEMBER 2020
CONTENTS
THE PULSE
HEADLINES
MARKETING
RETAIL 101
CASE STUDY
IDEAS
THOUGHT LEADERS
THE OR CHAT
RESEARCH AND RESOURCES
WELCOME TO THE PYROCENE
NATURE AS MEDICINE
FREERIDESTAN!
BREAD + BUTTER
BACKCOUNTRY BOOM
GEAR GALLERY
HOT PICKS
THE VIEW
FIELD NOTES
#SHOPLIFE
#REPLIFE
BACKSTORY
Outdoor Retailer - December 2020 - OUTDOOR RETAILER - DECEMBER 2020
Outdoor Retailer - December 2020 - Cover2
Outdoor Retailer - December 2020 - 3
Outdoor Retailer - December 2020 - 4
Outdoor Retailer - December 2020 - 5
Outdoor Retailer - December 2020 - 6
Outdoor Retailer - December 2020 - 7
Outdoor Retailer - December 2020 - 8
Outdoor Retailer - December 2020 - THE PULSE
Outdoor Retailer - December 2020 - HEADLINES
Outdoor Retailer - December 2020 - 11
Outdoor Retailer - December 2020 - 12
Outdoor Retailer - December 2020 - 13
Outdoor Retailer - December 2020 - 14
Outdoor Retailer - December 2020 - 15
Outdoor Retailer - December 2020 - 16
Outdoor Retailer - December 2020 - MARKETING
Outdoor Retailer - December 2020 - RETAIL 101
Outdoor Retailer - December 2020 - CASE STUDY
Outdoor Retailer - December 2020 - 20
Outdoor Retailer - December 2020 - 21
Outdoor Retailer - December 2020 - IDEAS
Outdoor Retailer - December 2020 - THOUGHT LEADERS
Outdoor Retailer - December 2020 - 24
Outdoor Retailer - December 2020 - THE OR CHAT
Outdoor Retailer - December 2020 - RESEARCH AND RESOURCES
Outdoor Retailer - December 2020 - 27
Outdoor Retailer - December 2020 - WELCOME TO THE PYROCENE
Outdoor Retailer - December 2020 - 29
Outdoor Retailer - December 2020 - 30
Outdoor Retailer - December 2020 - 31
Outdoor Retailer - December 2020 - 32
Outdoor Retailer - December 2020 - 33
Outdoor Retailer - December 2020 - NATURE AS MEDICINE
Outdoor Retailer - December 2020 - 35
Outdoor Retailer - December 2020 - 36
Outdoor Retailer - December 2020 - 37
Outdoor Retailer - December 2020 - FREERIDESTAN!
Outdoor Retailer - December 2020 - 39
Outdoor Retailer - December 2020 - 40
Outdoor Retailer - December 2020 - 41
Outdoor Retailer - December 2020 - 42
Outdoor Retailer - December 2020 - BREAD + BUTTER
Outdoor Retailer - December 2020 - BACKCOUNTRY BOOM
Outdoor Retailer - December 2020 - 45
Outdoor Retailer - December 2020 - GEAR GALLERY
Outdoor Retailer - December 2020 - 47
Outdoor Retailer - December 2020 - 48
Outdoor Retailer - December 2020 - 49
Outdoor Retailer - December 2020 - 50
Outdoor Retailer - December 2020 - 51
Outdoor Retailer - December 2020 - 52
Outdoor Retailer - December 2020 - 53
Outdoor Retailer - December 2020 - 54
Outdoor Retailer - December 2020 - 55
Outdoor Retailer - December 2020 - HOT PICKS
Outdoor Retailer - December 2020 - 57
Outdoor Retailer - December 2020 - THE VIEW
Outdoor Retailer - December 2020 - 59
Outdoor Retailer - December 2020 - FIELD NOTES
Outdoor Retailer - December 2020 - 61
Outdoor Retailer - December 2020 - 62
Outdoor Retailer - December 2020 - 63
Outdoor Retailer - December 2020 - 64
Outdoor Retailer - December 2020 - 65
Outdoor Retailer - December 2020 - 66
Outdoor Retailer - December 2020 - 67
Outdoor Retailer - December 2020 - 68
Outdoor Retailer - December 2020 - #SHOPLIFE
Outdoor Retailer - December 2020 - #REPLIFE
Outdoor Retailer - December 2020 - 71
Outdoor Retailer - December 2020 - 72
Outdoor Retailer - December 2020 - Cover3
Outdoor Retailer - December 2020 - BACKSTORY
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